【摘要】：興業(yè)證券經(jīng)過(guò)20多年堅(jiān)持不懈的努力,已發(fā)展成為一家全國(guó)性、開(kāi)展綜合性證券業(yè)務(wù)的上市證券公司,基本搭建起涵蓋證券、基金、期貨、直接投資和跨境業(yè)務(wù)等專(zhuān)業(yè)領(lǐng)域的證券金融控股集團(tuán)。隨著證券行業(yè)創(chuàng)新發(fā)展大會(huì)的召開(kāi)以及之后一系列促進(jìn)證券業(yè)創(chuàng)新發(fā)展政策的出臺(tái),中國(guó)證券公司的生存發(fā)展環(huán)境出現(xiàn)了巨大的變化,證券行業(yè)進(jìn)入了政策松綁、服務(wù)轉(zhuǎn)型與業(yè)務(wù)創(chuàng)新快速推進(jìn)的大變革時(shí)代。興業(yè)證券如何應(yīng)對(duì)瞬息萬(wàn)變的環(huán)境,厘清戰(zhàn)略、找準(zhǔn)定位、提早謀劃、順應(yīng)轉(zhuǎn)型是公司發(fā)展面臨的最重要的、最大的課題,為此,研究創(chuàng)新發(fā)展時(shí)代公司的戰(zhàn)略選擇具有重要的現(xiàn)實(shí)意義。本文以興業(yè)證券發(fā)展戰(zhàn)略為研究對(duì)象,首先從分析美國(guó)投資銀行業(yè)務(wù)發(fā)展模式入手以期從分析中找到制定公司發(fā)展戰(zhàn)略的借鑒價(jià)值。其次是著重分析了中國(guó)證券行業(yè)發(fā)展的現(xiàn)狀,讓我們對(duì)所處在行業(yè)有了更加清晰的認(rèn)識(shí)。緊接著運(yùn)用了SWOT分析法,分析了興業(yè)證券所面臨的宏觀經(jīng)濟(jì)環(huán)境、資本市場(chǎng)、監(jiān)管環(huán)境的變化及其帶來(lái)的機(jī)遇與挑戰(zhàn),分析了興業(yè)證券自身的優(yōu)勢(shì)與劣勢(shì),從而為公司戰(zhàn)略的選擇提供了現(xiàn)實(shí)的基礎(chǔ)與依據(jù)。在前文分析的基礎(chǔ)上,提出了興業(yè)未來(lái)發(fā)展要堅(jiān)持走差異化的戰(zhàn)略指導(dǎo)思想；提出了戰(zhàn)略實(shí)施過(guò)程的差異化業(yè)務(wù)定位,即著力發(fā)展投資管理業(yè)務(wù)、機(jī)構(gòu)客戶(hù)投融資業(yè)務(wù)、投資業(yè)務(wù)；提出了在客戶(hù)定位、區(qū)域選擇、行業(yè)選擇方面的差異化競(jìng)爭(zhēng)策略；著力加強(qiáng)投資管理能力、研究能力、風(fēng)險(xiǎn)管理能力、銷(xiāo)售交易能力等4個(gè)方面的核心能力建設(shè)；明確了在隊(duì)伍建設(shè)、研究、IT、并購(gòu)、國(guó)際化等5個(gè)方面核心戰(zhàn)略措施；提出了在組織架構(gòu)、績(jī)效管理、內(nèi)部控制、目標(biāo)分解、戰(zhàn)略動(dòng)態(tài)管理等5項(xiàng)戰(zhàn)略支持與保障措施,最后提出了戰(zhàn)略實(shí)施步驟。
[Abstract]:After more than 20 years of unremitting efforts, Societe Generale Securities has developed into a nationwide listed securities company that carries out comprehensive securities business and has basically set up securities, funds, futures, Direct investment and cross-border business and other professional areas of securities financial holding groups. With the holding of the Conference on Innovation and Development of the Securities Industry and the promulgation of a series of policies to promote the innovation and development of the securities industry, the environment for the survival and development of Chinese securities companies has undergone tremendous changes, and the securities industry has entered into policy liberalization. Service transformation and rapid promotion of business innovation era of great change. How to deal with the rapidly changing environment, clarify the strategy, find the right position, plan ahead and adapt to the transformation are the most important and most important issues facing the company's development. It is of great practical significance to study the strategic choice of the company in the era of innovation and development. This paper takes the development strategy of Xingye Securities as the research object, first of all, starting with the analysis of the business development model of American investment bank in order to find out the reference value of formulating the development strategy of the company from the analysis. The second is to analyze the current situation of China's securities industry, so that we have a clearer understanding of the industry. Then, by using SWOT analysis method, the paper analyzes the changes of macroeconomic environment, capital market, regulatory environment and the opportunities and challenges it brings, and analyzes the advantages and disadvantages of Xingye Securities itself. Thus provides the realistic foundation and the basis for the company strategy choice. On the basis of the previous analysis, the paper puts forward the strategic guiding ideology of the future development of Societe Generale to adhere to differentiation, and puts forward the orientation of differentiated business in the process of implementing the strategy, that is, focusing on developing investment management business, institutional customer investment and financing business. The paper puts forward the differentiated competitive strategies in the aspects of customer orientation, regional selection and industry selection, and focuses on strengthening the core competence of investment management, research, risk management, sales and transaction. This paper clarifies five core strategic measures in terms of team building, research, IT, merger and acquisition, internationalization, and puts forward five strategic support and guarantee measures, such as organizational structure, performance management, internal control, goal decomposition, strategic dynamic management, etc. Finally, the strategy implementation steps are put forward.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F272;F832.39

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