【摘要】：中國(guó)農(nóng)業(yè)銀行黑龍江省分行（以下簡(jiǎn)稱“中國(guó)農(nóng)業(yè)銀行黑龍江省分行”）非常重視企業(yè)文化建設(shè)工作，提出了“文化強(qiáng)行”的發(fā)展戰(zhàn)略，全行上下推行了一系列的文化變革措施。在此背景下，特別是股改上市以后，，中國(guó)農(nóng)業(yè)銀行黑龍江省分行的經(jīng)營(yíng)行為、管理模式和服務(wù)手段，以及員工的思想狀態(tài)，均發(fā)生了新的變化。原有的一些價(jià)值觀如果不及時(shí)進(jìn)行調(diào)整，企業(yè)以及員工將很難適應(yīng)變革的環(huán)境和日新月異的市場(chǎng)。與此同時(shí)，盡管中國(guó)農(nóng)業(yè)銀行黑龍江省分行的企業(yè)文化建設(shè)取得了較大進(jìn)展，但與省內(nèi)特別是國(guó)內(nèi)先進(jìn)銀行相比，企業(yè)文化建設(shè)尚處在起步階段，差距是明顯的。 本文以中國(guó)農(nóng)業(yè)銀行黑龍江省分行為研究對(duì)象，運(yùn)用系統(tǒng)的方法詳細(xì)調(diào)查中國(guó)農(nóng)業(yè)銀行黑龍江省分行目前企業(yè)文化發(fā)展過(guò)程、分析其文化內(nèi)涵；運(yùn)用SWOT矩陣分析方法對(duì)行業(yè)分析，特別是對(duì)競(jìng)爭(zhēng)對(duì)手、企業(yè)內(nèi)部分析的基礎(chǔ)上，查找到企業(yè)文化建設(shè)存在的問(wèn)題；通過(guò)借鑒其他銀行的成功經(jīng)驗(yàn)，提出適合本企業(yè)文化建設(shè)的策略，即：走出一條具有黑龍江省農(nóng)行特色、符合自身實(shí)際的文化發(fā)展之路，為實(shí)現(xiàn)打造優(yōu)秀大型上市銀行的目標(biāo)提供強(qiáng)有力的文化支撐。 本文主要是有針對(duì)性地對(duì)中國(guó)農(nóng)業(yè)銀行黑龍江省分行圍繞“打造優(yōu)秀大型上市銀行”這一系統(tǒng)工程和核心問(wèn)題，首先明確未來(lái)文化發(fā)展方向定位，其次充分考慮歷史優(yōu)秀文化基因、現(xiàn)狀總體文化類型、中國(guó)農(nóng)業(yè)銀行黑龍江省分行主要管理問(wèn)題及其背后文化誘因、期望總體文化類型等。在以上分析的基礎(chǔ)上，得出中國(guó)農(nóng)業(yè)銀行黑龍江省分行的未來(lái)企業(yè)文化發(fā)展方向。即：在優(yōu)化規(guī)范控制導(dǎo)向基礎(chǔ)上，強(qiáng)化人本支持導(dǎo)向和目標(biāo)績(jī)效導(dǎo)向，并適度倡導(dǎo)靈活創(chuàng)新導(dǎo)向。
[Abstract]:The Heilongjiang Branch of the Agricultural Bank of China (hereinafter referred to as the "Heilongjiang Branch of the Agricultural Bank of China") attaches great importance to the construction of enterprise culture and puts forward the development strategy of "cultural forcible". The whole bank carried out a series of cultural reform measures. In this context, especially after the stock market reform, new changes have taken place in the management behavior, management mode and service means of the Heilongjiang Branch of Agricultural Bank of China, as well as the ideological state of the employees. If some of the original values are not adjusted in time, it will be difficult for enterprises and employees to adapt to the changing environment and changing market. At the same time, although the enterprise culture construction of Agricultural Bank of China Heilongjiang Branch has made great progress, compared with the advanced banks in the province, especially the domestic advanced banks, the enterprise culture construction is still in the initial stage, and the gap is obvious. This paper takes the Heilongjiang Branch of Agricultural Bank of China as the research object, uses the systematic method to investigate the current enterprise culture development process of the Heilongjiang branch of the Agricultural Bank of China in detail, analyzes its cultural connotation; On the basis of the analysis of the industry, especially the competitors and the internal enterprises, the problems existing in the construction of corporate culture are found by using the SWOT matrix analysis method, and the successful experiences of other banks are used for reference. This paper puts forward the strategies suitable for the construction of the enterprise culture, that is, to walk out a road of cultural development with the characteristics of Agricultural Bank of Heilongjiang Province, and to provide a strong cultural support for realizing the goal of building excellent large listed banks. This paper mainly focuses on the system engineering and core problem of "building excellent large listed banks" in Heilongjiang Branch of Agricultural Bank of China, first of all, the orientation of cultural development in the future is clearly defined. Secondly, it considers the excellent culture gene of history, the general culture type of present situation, the main management problems of Heilongjiang Branch of Agricultural Bank of China and the cultural inducement behind it, and expects the overall culture type, and so on. On the basis of above analysis, the future development direction of enterprise culture of Agricultural Bank of China Heilongjiang Branch is obtained. That is, on the basis of optimizing and standardizing control orientation, we should strengthen people-oriented support orientation and goal performance orientation, and appropriately advocate flexible innovation orientation.
【學(xué)位授予單位】：哈爾濱理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F270;F832.33

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 陳霞;;如何加強(qiáng)企業(yè)文化建設(shè)[J];北方經(jīng)濟(jì);2006年20期

2 歐陽(yáng)新年;企業(yè)文化認(rèn)知與塑造[J];北京市經(jīng)濟(jì)管理干部學(xué)院學(xué)報(bào);2003年04期

3 魏中龍,張慧;企業(yè)文化建設(shè)、教化與功能實(shí)現(xiàn)[J];北京工商大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2004年04期

4 周忠英;企業(yè)文化——未來(lái)企業(yè)的第一競(jìng)爭(zhēng)力[J];商業(yè)研究;2004年03期

5 陳慶玲;;構(gòu)建優(yōu)秀企業(yè)文化 提高溝通效率[J];當(dāng)代經(jīng)濟(jì);2007年09期

6 汪曉民;;企業(yè)文化的價(jià)值取向[J];當(dāng)代經(jīng)理人;2006年01期

7 廖政中;張巖;;中小企業(yè)文化建設(shè)研究與思考[J];廣東科技;2009年15期

8 陳曉軍;作為組織核心競(jìng)爭(zhēng)力的企業(yè)文化[J];湖南大學(xué)學(xué)報(bào)(自然科學(xué)版);2002年S1期

9 陳紅玉;;對(duì)中國(guó)企業(yè)文化發(fā)展的再認(rèn)識(shí)[J];經(jīng)濟(jì)與管理;2006年09期

10 楊磊;;加強(qiáng)企業(yè)文化建設(shè),提升核心競(jìng)爭(zhēng)力[J];科技經(jīng)濟(jì)市場(chǎng);2006年06期

本文編號(hào)：2270980