工商銀行的農(nóng)村地區(qū)發(fā)展?jié)摿ρ芯?/H1>
發(fā)布時間：2018-08-15 18:50
【摘要】：生存與發(fā)展,是有機(jī)生命體所面臨的永恒的主題,同樣也是商品經(jīng)濟(jì)和市場經(jīng)濟(jì)條件下企業(yè)所必須要面對的問題。當(dāng)今社會,在以企業(yè)不斷的發(fā)展成長為主要基調(diào)的時代背景下,無論企業(yè)的規(guī)模大小,所在的行業(yè)和地區(qū)如何,都同樣經(jīng)歷著從無到有、從小到大、從大到強的完整的生命發(fā)展歷程。對于企業(yè)的發(fā)展?jié)摿M(jìn)行科學(xué)和正確的分析和評價,對企業(yè)內(nèi)部而言可以為企業(yè)制定可持續(xù)發(fā)展戰(zhàn)略提供科學(xué)的依據(jù),對企業(yè)外部而言可以為政府和投資者提供正確的投資導(dǎo)向。 中國工商銀行作為世界500強企業(yè),若想不斷提升自身理念,強化品牌效應(yīng),豐富金融產(chǎn)品,改進(jìn)金融服務(wù),打造客戶忠誠,擴(kuò)大金融市場,則需要牢牢抓住占比全國人口大多數(shù)的農(nóng)村地區(qū),利用目前已有的各種優(yōu)勢,將廣大農(nóng)民變成工商銀行的忠實客戶。本文所做主要工作如下： 首先,介紹了選題的背景及意義,對國內(nèi)外企業(yè)發(fā)展?jié)摿Φ难芯縿討B(tài)進(jìn)行了分析,對研究的目標(biāo)、思路和方法進(jìn)行了闡述；對企業(yè)發(fā)展?jié)摿Φ膬?nèi)涵、企業(yè)發(fā)展?jié)摿Φ奶卣�、企業(yè)發(fā)展?jié)摿Φ年P(guān)鍵影響因素等相關(guān)企業(yè)發(fā)展?jié)摿碚撨M(jìn)行綜述,為后續(xù)研究打下理論基礎(chǔ)； 其次,對農(nóng)村地區(qū)的金融市場進(jìn)行市場調(diào)查及數(shù)據(jù)分析,以遼寧地區(qū)為例,通過采取問卷調(diào)查、居家訪談、實地考察和數(shù)據(jù)搜集等方式對于工商銀行在農(nóng)村地區(qū)的發(fā)展?jié)摿M(jìn)行調(diào)查研究,并對調(diào)查數(shù)據(jù)進(jìn)行詳細(xì)的分析； 隨后,按照在前文中確定的企業(yè)發(fā)展?jié)摿Φ脑u估指標(biāo)和評估模型,分別從外部環(huán)境、資源實力、經(jīng)營能力和企業(yè)文化等四個方面分別對工商銀行的發(fā)展?jié)摿M(jìn)行評估； 最后,根據(jù)前述評估分析的結(jié)果,針對調(diào)查研究當(dāng)中出現(xiàn)的問題,給出了工商銀行在農(nóng)村地區(qū)的發(fā)展對策建議。
[Abstract]:Survival and development is the eternal theme that organic life faces, and it is also the problem that enterprises must face under the condition of commodity economy and market economy. In today's society, under the background of the continuous development and growth of enterprises, regardless of the size of the enterprise, the industry and the region in which it is located, it has experienced the same experiences from scratch to existence, from small to large. From big to strong complete life development process. Scientific and correct analysis and evaluation of the development potential of enterprises can provide a scientific basis for enterprises to formulate sustainable development strategies. External to the enterprise can provide the government and investors with the right investment direction. Industrial and Commercial Bank of China (ICBC), as a top 500 enterprise in the world, wants to enhance its own concept, strengthen its brand effect, enrich its financial products, improve its financial services, build customer loyalty, and expand its financial market. We need to grasp the rural areas, which make up the majority of the country's population, and take advantage of the existing advantages to turn the vast number of farmers into loyal customers of ICBC. The main work of this paper is as follows: firstly, it introduces the background and significance of the topic, analyzes the research trends of the development potential of domestic and foreign enterprises, and expounds the objectives, ideas and methods of the research; The connotation of enterprise development potential, the characteristics of enterprise development potential, the key factors influencing enterprise development potential and other relevant theories of enterprise development potential are summarized in order to lay a theoretical foundation for further research. Market survey and data analysis of the financial market in rural areas. Taking Liaoning as an example, through questionnaire survey, home interviews, To investigate the development potential of ICBC in rural areas by means of field visits and data collection, and to conduct a detailed analysis of the survey data; subsequently, According to the evaluation index and evaluation model of enterprise development potential, the paper evaluates the development potential of ICBC from four aspects: external environment, resource strength, management ability and corporate culture. Finally, according to the results of the above-mentioned evaluation and analysis, the paper gives the countermeasures and suggestions of ICBC in rural areas for the problems in the investigation and research.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F832.35;F224
【參考文獻(xiàn)】
相關(guān)期刊論文 前10條
1 張志強,張彩玲;論公司戰(zhàn)略的財務(wù)評估[J];財經(jīng)問題研究;2000年04期
2 王永貴,黃清河,鄭煥強;基于資源觀的競爭優(yōu)勢研究(上)[J];當(dāng)代財經(jīng);2001年03期
3 陳曄,郭殿明;企業(yè)活力評價系統(tǒng)研究[J];石家莊經(jīng)濟(jì)學(xué)院學(xué)報;1999年03期
4 余琛,沈鋒;企業(yè)可持續(xù)發(fā)展的評價指標(biāo)體系[J];經(jīng)濟(jì)論壇;2000年16期
5 冒喬玲;構(gòu)建企業(yè)成長性評價指標(biāo)初探[J];南京工業(yè)大學(xué)學(xué)報(社會科學(xué)版);2002年04期
6 韋小柯,鳳進(jìn);資源觀與企業(yè)成長戰(zhàn)略[J];企業(yè)經(jīng)濟(jì);2002年06期
7 劉可新，，梁波，黃潔綱;企業(yè)并購戰(zhàn)略的行業(yè)引力－企業(yè)實力矩陣分析與評價方法[J];上海交通大學(xué)學(xué)報;1996年08期
8 李鼎新,李偉;企業(yè)發(fā)展論研究[J];西北大學(xué)學(xué)報(哲學(xué)社會科學(xué)版);2003年01期
9 羅方;上下結(jié)合的企業(yè)創(chuàng)新方法[J];中國工程師;1996年06期
10 王惠芬,鄒銀煌,李中維;企業(yè)發(fā)展?jié)摿Φ牡燃墑澐諿J];中國科技論壇;2003年01期
本文編號：2185093
本文鏈接：http://sikaile.net/guanlilunwen/bankxd/2185093.html
[Abstract]:Survival and development is the eternal theme that organic life faces, and it is also the problem that enterprises must face under the condition of commodity economy and market economy. In today's society, under the background of the continuous development and growth of enterprises, regardless of the size of the enterprise, the industry and the region in which it is located, it has experienced the same experiences from scratch to existence, from small to large. From big to strong complete life development process. Scientific and correct analysis and evaluation of the development potential of enterprises can provide a scientific basis for enterprises to formulate sustainable development strategies. External to the enterprise can provide the government and investors with the right investment direction. Industrial and Commercial Bank of China (ICBC), as a top 500 enterprise in the world, wants to enhance its own concept, strengthen its brand effect, enrich its financial products, improve its financial services, build customer loyalty, and expand its financial market. We need to grasp the rural areas, which make up the majority of the country's population, and take advantage of the existing advantages to turn the vast number of farmers into loyal customers of ICBC. The main work of this paper is as follows: firstly, it introduces the background and significance of the topic, analyzes the research trends of the development potential of domestic and foreign enterprises, and expounds the objectives, ideas and methods of the research; The connotation of enterprise development potential, the characteristics of enterprise development potential, the key factors influencing enterprise development potential and other relevant theories of enterprise development potential are summarized in order to lay a theoretical foundation for further research. Market survey and data analysis of the financial market in rural areas. Taking Liaoning as an example, through questionnaire survey, home interviews, To investigate the development potential of ICBC in rural areas by means of field visits and data collection, and to conduct a detailed analysis of the survey data; subsequently, According to the evaluation index and evaluation model of enterprise development potential, the paper evaluates the development potential of ICBC from four aspects: external environment, resource strength, management ability and corporate culture. Finally, according to the results of the above-mentioned evaluation and analysis, the paper gives the countermeasures and suggestions of ICBC in rural areas for the problems in the investigation and research.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F832.35;F224
【參考文獻(xiàn)】
相關(guān)期刊論文 前10條
1 張志強,張彩玲;論公司戰(zhàn)略的財務(wù)評估[J];財經(jīng)問題研究;2000年04期
2 王永貴,黃清河,鄭煥強;基于資源觀的競爭優(yōu)勢研究(上)[J];當(dāng)代財經(jīng);2001年03期
3 陳曄,郭殿明;企業(yè)活力評價系統(tǒng)研究[J];石家莊經(jīng)濟(jì)學(xué)院學(xué)報;1999年03期
4 余琛,沈鋒;企業(yè)可持續(xù)發(fā)展的評價指標(biāo)體系[J];經(jīng)濟(jì)論壇;2000年16期
5 冒喬玲;構(gòu)建企業(yè)成長性評價指標(biāo)初探[J];南京工業(yè)大學(xué)學(xué)報(社會科學(xué)版);2002年04期
6 韋小柯,鳳進(jìn);資源觀與企業(yè)成長戰(zhàn)略[J];企業(yè)經(jīng)濟(jì);2002年06期
7 劉可新，，梁波，黃潔綱;企業(yè)并購戰(zhàn)略的行業(yè)引力－企業(yè)實力矩陣分析與評價方法[J];上海交通大學(xué)學(xué)報;1996年08期
8 李鼎新,李偉;企業(yè)發(fā)展論研究[J];西北大學(xué)學(xué)報(哲學(xué)社會科學(xué)版);2003年01期
9 羅方;上下結(jié)合的企業(yè)創(chuàng)新方法[J];中國工程師;1996年06期
10 王惠芬,鄒銀煌,李中維;企業(yè)發(fā)展?jié)摿Φ牡燃墑澐諿J];中國科技論壇;2003年01期
本文編號：2185093
本文鏈接：http://sikaile.net/guanlilunwen/bankxd/2185093.html
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