本文選題：中國銀行 + 基層分行��； 參考：《復(fù)旦大學(xué)》2013年碩士論文

【摘要】：相較在西方近百年的發(fā)展歷史,企業(yè)社會責(zé)任研究在中國是一個比較年輕的領(lǐng)域,只有一二十年的時間,但企業(yè)需要承擔(dān)社會責(zé)任已成為全社會的共識。探索企業(yè)社會責(zé)任的規(guī)律,提出有效對策,解決實(shí)際問題,成為我國企業(yè)社會責(zé)任研究的趨勢。 商業(yè)銀行作為我國金融業(yè)的主導(dǎo)力量,在國民經(jīng)濟(jì)發(fā)展中發(fā)揮著十分重要的作用。商業(yè)銀行樹立企業(yè)社會責(zé)任理念,積極踐行社會責(zé)任,既是響應(yīng)國家號召,落實(shí)科學(xué)發(fā)展觀的實(shí)際行動,也是提升自身競爭力、實(shí)現(xiàn)可持續(xù)發(fā)展的必然選擇。 論文首先回顧了企業(yè)社會責(zé)任思想在西方的演進(jìn)史。企業(yè)社會責(zé)任思想的起源和興起與社會、經(jīng)濟(jì)進(jìn)步和企業(yè)發(fā)展壯大的進(jìn)程密不可分。隨著經(jīng)濟(jì)全球化浪潮,企業(yè)社會責(zé)任理念得到更廣泛的傳播。 雖然目前對于企業(yè)社會責(zé)任還沒有明確的、統(tǒng)一的概念,企業(yè)應(yīng)當(dāng)承擔(dān)社會責(zé)任已成共識,具體的責(zé)任內(nèi)容,從古典經(jīng)濟(jì)學(xué)強(qiáng)調(diào)的利潤、績效等經(jīng)濟(jì)利益,發(fā)展到不僅包括商業(yè)利益,還包括社會對企業(yè)的多重期待。四層次論和利益相關(guān)者理論的結(jié)合,是研究企業(yè)社會責(zé)任被廣泛認(rèn)可的視角。經(jīng)濟(jì)責(zé)任、法律責(zé)任、倫理責(zé)任、慈善責(zé)任的分層,使企業(yè)社會責(zé)任的層次變得清晰。而利益相關(guān)者理論的引入,使抽象的企業(yè)社會責(zé)任變得具體明確、可操作,明確了企業(yè)承擔(dān)社會責(zé)任的對象、范圍,搭建了企業(yè)社會責(zé)任與戰(zhàn)略管理的橋梁。 論文基于以上回顧和分析,結(jié)合我國企業(yè)社會責(zé)任履行現(xiàn)狀,引申出商業(yè)銀行尤其是國有商業(yè)銀行社會責(zé)任履行的必要性、內(nèi)涵和外延。 論文以中國銀行徐州分行為例,著眼于國有商業(yè)銀行基層分行在社會責(zé)任履行中的作為。從內(nèi)外兩方面著手,查找徐州中行履行社會責(zé)任的推動力。運(yùn)用PEST分析法分析徐州中行履行社會責(zé)任的外部環(huán)境,通過內(nèi)部戰(zhàn)略考慮和工作安排分析內(nèi)部壓力。基于利益相關(guān)者理論具體分析中國銀行徐州分行履行社會責(zé)任的現(xiàn)狀。查找存在的不足：對企業(yè)社會責(zé)任的認(rèn)識過于狹窄,在經(jīng)營上有將經(jīng)營責(zé)任與社會責(zé)任不對稱的安排。 究其原因,既有外部原因：制度環(huán)境的不完善導(dǎo)致外部推動力不足,也有內(nèi)部原因：企業(yè)文化和工作機(jī)制上的不足導(dǎo)致內(nèi)生動力欠缺。 論文從內(nèi)外兩個角度,分別從社會視角下和銀行視角下,提出對策和建議。
[Abstract]:Compared with the development history of the last hundred years in the west, the research on corporate social responsibility is a relatively young field in China. It has only ten or twenty years, but it has become the consensus of the whole society that the enterprise needs to bear social responsibility. It is a social responsibility research for the enterprises in China to explore the law of the social responsibility of enterprises, put forward effective countermeasures and solve practical problems. The trend of the study.
As the leading force of China's financial industry, commercial banks play a very important role in the development of national economy. Commercial banks establish the concept of corporate social responsibility and actively practice social responsibility. It is not only a response to the national call, the implementation of the actual action of Scientific Outlook on Development, but also an inevitable choice for the promotion of its own competitiveness and the realization of sustainable development.
The paper first reviews the evolution history of corporate social responsibility thought in the West. The origin and rise of corporate social responsibility thought are closely related to the social, economic progress and the process of enterprise development and expansion. With the wave of economic globalization, the concept of corporate social responsibility has been spread more widely.
Although there is no clear and unified concept for corporate social responsibility at present, the enterprise should bear the common sense of social responsibility, specific responsibility content, economic interests, such as profit and performance emphasized in classical economics, not only including commercial interests, but also the multiple expectations of the society to the enterprise. The four level theory and stakeholder theory are also included. The combination of the theory of corporate social responsibility is a widely recognized perspective. Economic responsibility, legal responsibility, ethical responsibility, and charitable responsibility are stratified to make the level of corporate social responsibility clear. The introduction of stakeholder theory makes the abstract corporate social responsibility clear, operable and clear that the enterprise is responsible for social responsibility. The object and scope set up a bridge between corporate social responsibility and strategic management.
Based on the above review and analysis, the thesis combines the current situation of corporate social responsibility in our country, and extends the necessity, connotation and extension of the social responsibility performance of commercial banks, especially the state-owned commercial banks.
Taking the Xuzhou branch of Bank of China as an example, the paper focuses on the role of the grass-roots branch of the state-owned commercial banks in the performance of social responsibility. From the two aspects of the internal and external aspects, we will find the driving force for the implementation of social responsibility in Xuzhou. The PEST analysis method is used to analyze the external environment for the implementation of social responsibility in Xuzhou, through internal strategic considerations and work arrangements. Analysis of internal pressure. Based on stakeholder theory, the present situation of the performance of social responsibility in Xuzhou branch of the Bank of China is analyzed. The shortcomings of the existence are found: the understanding of corporate social responsibility is too narrow, and there is an arrangement of dissymmetry of business responsibility and social responsibility in the operation.
The reason is that there are external reasons: the imperfect system environment leads to the lack of external driving force, and also has internal reasons: the lack of enterprise culture and working mechanism leads to the lack of endogenous power.
From two perspectives, from the perspective of society and from the perspective of banks, the paper puts forward countermeasures and suggestions.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F270;F832.31

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