本文選題：中國商業(yè)銀行 + 企業(yè)文化�。� 參考：《云南財經(jīng)大學》2013年碩士論文

【摘要】：企業(yè)文化在組織中的作用已經(jīng)被廣泛認同，不同領域的企業(yè)都試圖通過塑造優(yōu)秀的企業(yè)文化來完成和實現(xiàn)戰(zhàn)略目標。如何塑造良好的企業(yè)文化，最基本的工作是通過進行企業(yè)文化的測度進而了解本企業(yè)的文化。中國商業(yè)銀行在歷史不斷變遷改革中，企業(yè)文化起到不可替代的作用，其構成了中國商業(yè)銀行核心競爭力的關鍵要素。 企業(yè)文化的柔性與難以明確量化決定了文化建設是個動態(tài)、復雜的過程，在中國商業(yè)銀行進行企業(yè)文化建設管理過程中，應該先對現(xiàn)有企業(yè)文化進行定期測量、診斷和評價，進而便于更準確了解本企業(yè)的文化現(xiàn)狀并掌握構成企業(yè)文化的要素對業(yè)績的影響。通過對本企業(yè)文化現(xiàn)狀的了解分析比較出與全行業(yè)的差異，為企業(yè)文化的創(chuàng)新、變革提供發(fā)展方向。 本文對中國商業(yè)銀行企業(yè)文化進行研究，先是從兩個方面對文獻進行梳理，一方面是國內(nèi)外企業(yè)文化測量理論文獻，另一方面是我國商業(yè)銀行不同時期所特有的企業(yè)文化特征，在此基礎上進行文化測量模型的設計和驗證。然后在理論研究的基礎上，，對構成中國商業(yè)銀行企業(yè)文化的主要要素與經(jīng)營業(yè)績的關系進行文化測量的實證研究。在實證研究的過程中，首先對中國商業(yè)銀行的企業(yè)文化特點進行了分析，并在此基礎上結合沙因(Schein)教授對企業(yè)文化進行的定性研究方法，對丹尼森(Denison)OCQ量表進行了調整修正，最后提取出中國商業(yè)銀行企業(yè)文化的八個因子，形成了中國商業(yè)銀行企業(yè)文化的測量模型，并設計了相關量表。其次，進行數(shù)據(jù)收集并對量表中收集回的數(shù)據(jù)進行描述性分析、因子分析及相關性分析，通過以上分析來揭示文化因子之間的內(nèi)在聯(lián)系。接下來利用回歸分析得出八個因子對經(jīng)營業(yè)績指標的線性函數(shù)，也就是構成企業(yè)文化的要素與經(jīng)營業(yè)績指標之間的關系。最后，在深入分析總結了中國銀行昆明分行最近幾年的企業(yè)文化測量與企業(yè)文化建設實際的基礎上，探討中國商業(yè)銀行企業(yè)文化建設的路徑。企業(yè)文化的測量，最主要的工作是按本企業(yè)文化內(nèi)容建立起用于測量企業(yè)文化各個要素發(fā)展現(xiàn)狀和認同程度的一套完善評價指標體系，以此對企業(yè)文化現(xiàn)狀進行綜合系統(tǒng)評估并取得量化結果。使銀行更清晰的把握企業(yè)文化發(fā)展情況和對本企業(yè)文化有更明確的定位，這為銀行下一步的文化建設改善方案提供了參考依據(jù)。
[Abstract]:The role of corporate culture in the organization has been widely recognized. Enterprises in different fields are trying to achieve strategic goals by shaping excellent corporate culture. How to shape a good corporate culture, the most basic work is to understand the corporate culture through the measurement of corporate culture. The corporate culture plays an irreplaceable role in the reform of the history of Chinese commercial banks, which constitutes the key elements of the core competitiveness of Chinese commercial banks. The flexibility and difficulty of enterprise culture determine that cultural construction is a dynamic and complex process. In the process of enterprise culture construction management in Chinese commercial banks, the existing corporate culture should be regularly measured, diagnosed and evaluated. Thus, it is convenient to understand the cultural status of the enterprise more accurately and to grasp the influence of the elements of the corporate culture on the performance. Through the understanding and analysis of the present situation of the enterprise culture, the differences between the enterprise culture and the whole industry are compared, which provides the development direction for the innovation and reform of the enterprise culture. In this paper, the corporate culture of Chinese commercial banks is studied. Firstly, the literature is combed from two aspects. On the one hand, it is the theoretical literature of corporate culture measurement at home and abroad, on the other hand, it is the unique corporate culture characteristics of Chinese commercial banks in different periods. On this basis, the design and verification of the cultural measurement model are carried out. Then, on the basis of theoretical research, the paper makes an empirical study on the relationship between the main elements of corporate culture and business performance of Chinese commercial banks. In the process of empirical research, firstly, the characteristics of corporate culture of Chinese commercial banks are analyzed, and on this basis, combining with the qualitative research method of Professor Shain Schein, the author adjusts and modifies Denisonn OCQ scale. Finally, eight factors of corporate culture of Chinese commercial banks are extracted, and the measurement model of corporate culture of commercial banks of China is formed, and the relevant scales are designed. Secondly, the data collected from the scale are analyzed by descriptive analysis, factor analysis and correlation analysis to reveal the internal relationship between cultural factors. Then the linear function of the eight factors to the operating performance index is obtained by regression analysis, that is, the relationship between the elements that constitute the enterprise culture and the operating performance index. Finally, on the basis of in-depth analysis and summary of the corporate culture measurement and corporate culture construction of Kunming Branch of Bank of China in recent years, this paper probes into the path of corporate culture construction in commercial banks of China. In the measurement of enterprise culture, the most important work is to establish a set of perfect evaluation index system to measure the development status and the degree of identity of every element of enterprise culture according to the content of the enterprise culture. In this way, a comprehensive and systematic evaluation of the status of corporate culture is carried out and quantitative results are obtained. So that the bank can clearly grasp the development of corporate culture and have a clearer positioning of the corporate culture, which provides a reference for the next cultural construction and improvement plan of the bank.
【學位授予單位】：云南財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F832.33;F270

【參考文獻】

相關期刊論文 前10條

1 吳照云,王宇露;企業(yè)文化與企業(yè)持續(xù)競爭優(yōu)勢[J];當代財經(jīng);2003年08期

2 韓巍,張含宇;組織文化研究的方法選擇[J];當代經(jīng)濟科學;2003年05期

3 吳照云,王宇露;企業(yè)文化與企業(yè)競爭力——一個基于價值創(chuàng)造和價值實現(xiàn)的分析視角[J];中國工業(yè)經(jīng)濟;2003年12期

4 魏杰,王波;企業(yè)文化創(chuàng)新的成功之路──從昆明盤房看新文化萌芽[J];管理世界;2001年02期

5 馬華維;企業(yè)文化建設的實證研究——對一國有大型電力公司企業(yè)文化建設的調查與分析[J];管理世界;2001年03期

6 張亞麗,劉暢;國外公共部門組織文化測量分析及啟示[J];中北大學學報(社會科學版);2005年05期

7 張維,李玉霜;商業(yè)銀行信用風險分析綜述[J];管理科學學報;1998年03期

8 劉理暉;國有企業(yè)文化的構成因素探索[J];經(jīng)濟問題探索;2005年09期

9 謝應東;;我國商業(yè)銀行風險管理文化的培育和發(fā)展[J];金融與經(jīng)濟;2006年08期

10 張皓月,王方華,薛晗;構建企業(yè)文化 提升企業(yè)核心競爭力[J];科技進步與對策;2002年11期

本文編號：1866145