發(fā)布時間：2018-05-07 07:25

  本文選題：金融IC卡 + 江西省農(nóng)村信用社�。� 參考：《南昌大學》2013年碩士論文

【摘要】：隨著國內PBOC2.0標準金融IC卡受理終端逐步改造完畢,2013年,我國銀行業(yè)將全面迎來IC卡時代,全國性商業(yè)銀行將全面發(fā)行金融IC卡。金融IC卡以其容量大、高安全性、跨行業(yè)應用等特點受到了金融機構及持卡人的普遍歡迎,其獨特優(yōu)勢逐漸顯現(xiàn)。 面對日益加劇的市場競爭,大力加快江西省農(nóng)村信用社金融IC卡建設已迫在眉睫。如何不斷創(chuàng)新服務功能和營銷模式,打造出具有競爭力的百福IC卡品牌,是擺在江西省農(nóng)村信用社面前的大難題與大挑戰(zhàn)。 本文以江西省農(nóng)村信用社金融IC卡建設為主線,分析了國內外商業(yè)銀行金融IC卡業(yè)務發(fā)展的現(xiàn)狀和趨勢,指出了該社大力發(fā)展金融IC卡業(yè)務的現(xiàn)實意義,分析了該社金融IC卡業(yè)務的發(fā)展現(xiàn)狀及存在的問題,對金融IC卡建設提出了具有可行性的方案,并對其市場營銷和成本收益做了探討。
[Abstract]:With the gradual transformation of the domestic PBOC2.0 standard financial IC card reception terminal, in 2013, the banking industry of our country will usher in the IC card era, and the national commercial banks will issue the financial IC card in an all-round way. Financial IC card has been widely welcomed by financial institutions and cardholders because of its large capacity, high security and cross-industry application, and its unique advantages gradually appear. In the face of increasing market competition, it is urgent to speed up the construction of financial IC card of Jiangxi Rural Credit Cooperatives. How to continuously innovate the service function and marketing mode and create a competitive Baifu IC card brand is a big problem and challenge facing Jiangxi Rural Credit Cooperatives. Based on the construction of financial IC card in rural credit cooperatives of Jiangxi Province, this paper analyzes the present situation and trend of the development of financial IC card business of commercial banks at home and abroad, and points out the practical significance of the development of financial IC card business in this society. This paper analyzes the present situation and existing problems of the financial IC card business of the society, puts forward a feasible scheme for the construction of the financial IC card, and probes into its marketing and cost benefit.
【學位授予單位】：南昌大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F832.35

【引證文獻】

相關碩士學位論文 前1條

1 曾向昀;銀行金融IC卡發(fā)卡系統(tǒng)的設計與實現(xiàn)[D];北京工業(yè)大學;2016年

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本文編號：1855959