本文選題：城市商業(yè)銀行 + ABC銀行��； 參考：《南京理工大學(xué)》2013年碩士論文

【摘要】：20世紀80年代以來,商業(yè)銀行的投資銀行業(yè)務(wù)憑借其特殊的競爭優(yōu)勢逐步超越傳統(tǒng)的存貸款業(yè)務(wù),成為銀行業(yè)新的利潤增長點。投資銀行業(yè)務(wù)是一項低資本消耗、低風(fēng)險、高收益的中間業(yè)務(wù),具有人才引領(lǐng)、創(chuàng)新驅(qū)動的特征。近年來,各家商業(yè)銀行紛紛看好這塊朝陽市場,加大產(chǎn)品創(chuàng)新和營銷推廣力度,將投資銀行業(yè)務(wù)作為其銀企關(guān)系維護、盈利模式調(diào)整和戰(zhàn)略轉(zhuǎn)型升級的有力武器。在商業(yè)銀行大軍中,第三梯隊的城市商業(yè)銀行作為新生力量,也緊跟國有銀行和股份制銀行的步伐,積極開展投資銀行業(yè)務(wù)。 作為一家資產(chǎn)規(guī)模位居全國前列的城市商業(yè)銀行,近年來ABC銀行通過不斷的進取與拼搏,在投資銀行業(yè)務(wù)領(lǐng)域取得了較快發(fā)展。但是,在現(xiàn)階段宏觀經(jīng)濟增長趨緩、市場環(huán)境復(fù)雜多變,商業(yè)銀行資本約束、利率市場化改革步伐加速,金融脫媒現(xiàn)象日益加劇、商業(yè)銀行綜合化經(jīng)營趨勢明顯,客戶投融資需求多元化、金融同業(yè)競爭愈演愈烈等諸多復(fù)雜形勢的大背景下,ABC銀行投資銀行業(yè)務(wù)發(fā)展也面臨巨大挑戰(zhàn)。如何從實際出發(fā),打造核心競爭力和特色優(yōu)勢,在與日俱增的激烈同業(yè)競爭中持續(xù)占據(jù)有利市場地位,是當(dāng)前ABC銀行面臨的重要課題。 本文對ABC銀行投資銀行業(yè)務(wù)發(fā)展策略進行研究,重點在分析ABC銀行投資銀行業(yè)務(wù)發(fā)展現(xiàn)狀、對比銀行同業(yè)、挖掘自身發(fā)展特點的基礎(chǔ)上,對ABC銀行進一步發(fā)展投資銀行業(yè)務(wù)進行策略思考。全文分為五大部分：首先,簡要介紹了商業(yè)銀行投資銀行業(yè)務(wù)的概念界定及國內(nèi)外的發(fā)展歷程；其次,在簡述ABC銀行投資銀行業(yè)務(wù)發(fā)展歷程的基礎(chǔ)上,詳細剖析了該行投資銀行業(yè)務(wù)的發(fā)展現(xiàn)狀；接著,選取了幾個有代表性的銀行同業(yè),對其投資銀行業(yè)務(wù)開展情況進行調(diào)研,并將ABC銀行投資銀行業(yè)務(wù)與這些銀行同業(yè)進行了多方面比較,得出ABC銀行投資銀行業(yè)務(wù)現(xiàn)階段所呈現(xiàn)出來的發(fā)展特點；然后,充分闡述了ABC銀行投資銀行業(yè)務(wù)發(fā)展所面臨的宏觀形勢,并對ABC銀行投資銀行業(yè)務(wù)發(fā)展進行了SWOT分析,同時還列舉了多家銀行同業(yè)投資銀行業(yè)務(wù)的發(fā)展思路作為借鑒；最后,在前述調(diào)研分析的基礎(chǔ)上,結(jié)合ABC銀行自身實際,從五個方面對ABC銀行進一步發(fā)展投資銀行業(yè)務(wù)進行了策略思考。
[Abstract]:Since the 1980s, the investment banking business of commercial banks has gradually surpassed the traditional deposit and loan business with its special competitive advantage, and has become a new profit growth point of the banking industry. Investment banking is a low capital consumption, low risk, high income intermediary business, with talent-led, innovation-driven characteristics. In recent years, commercial banks have been optimistic about this sunrise market, increased product innovation and marketing promotion, taking investment banking business as a powerful weapon for the maintenance of the relationship between banks and enterprises, the adjustment of profit model and the upgrading of strategic transformation. In the army of commercial banks, the third echelon of urban commercial banks, as a new force, also closely followed the pace of state-owned banks and joint-stock banks, and actively carried out investment banking business. As a city commercial bank with high asset scale, ABC bank has made rapid development in the field of investment banking through continuous enterprising and hard work in recent years. However, at the present stage, the macroeconomic growth is slowing down, the market environment is complex and changeable, the capital of commercial banks is constrained, the pace of interest rate marketization reform is accelerating, the phenomenon of financial disintermediation is becoming more and more serious, and the trend of comprehensive management of commercial banks is obvious. Under the background of diversified investment and financing demand and increasingly fierce competition among financial firms, ABC Bank's investment banking business is facing enormous challenges. How to build the core competence and characteristic advantage from the actual situation and keep occupying the favorable market position in the fierce competition is an important task facing the ABC bank at present. In this paper, the development strategy of investment banking of ABC bank is studied, which is based on the analysis of the present situation of investment banking business of ABC Bank, the comparison of the banks, and the exploration of its own development characteristics. ABC Bank further development of investment banking business strategy thinking. The paper is divided into five parts: firstly, it briefly introduces the definition of investment banking business of commercial banks and the development process at home and abroad; secondly, on the basis of brief introduction of the development course of investment banking business of ABC bank, The development status of the investment banking business of the bank is analyzed in detail. Then, several representative banks are selected to investigate the development of the investment banking business. The paper compares the investment banking business of ABC Bank with that of these banks in many aspects, and draws the development characteristics of investment banking business of ABC Bank at the present stage. This paper fully expounds the macro situation faced by the development of investment banking business of ABC Bank, analyzes the development of investment banking business of ABC Bank by SWOT, and enumerates the development ideas of several interbank investment banks as a reference. On the basis of the above research and analysis, combined with the reality of ABC Bank, this paper makes a strategic consideration on the further development of investment banking business of ABC Bank from five aspects.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F832.2

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