本文選題：需要 + 異化邏輯　； 參考：《寧夏社會科學》2011年05期

【摘要】："需要"是消費的直接動力,對消費社會的批判必然導致對"需要"的究詰。由于消費社會要么被視為一種"全面異化"的社會,要么被看作是被符號所統(tǒng)治的社會,故而對"需要"的分析也存在著兩種相應(yīng)的批判理路:一是異化邏輯,二是符號的差異邏輯。前者力圖以"真實需要"代替"虛假需要",但因其抽象的人性假設(shè)而使自身的批判力度趨于弱化;后者雖揭示了消費社會境域中"需要"的意識形態(tài)本質(zhì),但卻全面否定了人自身的需要。就本質(zhì)而言,兩種邏輯都是對資本主義生產(chǎn)機制的觀照,后者正是"需要"問題的根源所在,而根本的解決途徑,就是拋棄利潤至上的資本邏輯,代之以更為普遍的人本邏輯。
[Abstract]:"need" is the direct driving force of consumption, and criticism of consumer society will inevitably lead to a cross-examination of "need". Since the consumer society is either regarded as a society of "total alienation" or as a society governed by symbols, there are two corresponding critical approaches to the analysis of "need": first, the logic of alienation. The second is the logic of symbol difference. The former tries to replace "false need" with "real need", but its criticism tends to weaken because of its abstract assumption of human nature; the latter reveals the ideological essence of "need" in the realm of consumer society. But it completely negates the needs of people themselves. In essence, the two kinds of logic are the reflection of the capitalist production mechanism, the latter is the root of the "need" problem, and the fundamental solution is to abandon the capital logic of profit supremacy and replace it with the more universal human-oriented logic.
【作者單位】： 西安交通大學人文學院;
【分類號】：F832.2

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