本文選題：交通銀行　切入點：績效考核　出處：《哈爾濱理工大學》2013年碩士論文

【摘要】：進入21世紀后，我國加快了金融改革的步伐，并不斷的深入創(chuàng)新，為了適應(yīng)銀行機構(gòu)體制改革和總體業(yè)務(wù)發(fā)展的需要，以及隨時應(yīng)對各種內(nèi)外部政治和經(jīng)濟環(huán)境的變化，國家加快推進了國有專業(yè)銀行向國有商業(yè)銀行轉(zhuǎn)型以及股份制商業(yè)銀行的發(fā)展，而與此同時加入WTO后外資銀行的全面進入，經(jīng)濟全球化、金融一體化對國民經(jīng)濟的影響日益顯著銀行業(yè)面臨著前所未有的競爭壓力。 交通銀行是國有股份制商業(yè)銀行最早上市的銀行，在我國經(jīng)濟發(fā)展中起到舉足輕重的作用，隨著我國國有銀行逐漸涉足國際金融領(lǐng)域，如何提高交通銀行在國際競爭的實力，，使其在激烈競爭中生存并更好的發(fā)展，成為擺在交通銀行管理層亟待解決的課題�？v觀國內(nèi)外銀行的發(fā)展趨勢，在新的競爭格局和市場環(huán)境下，交通銀行必須革新和提升經(jīng)營理念才能充分發(fā)揮自身的規(guī)模優(yōu)勢，因此科學而有效的對交通銀行經(jīng)營績效進行評價，從而對經(jīng)營過程中出現(xiàn)的問題進行有針對性的修正，以此來提高交通銀行的核心競爭力的軟實力。 本文首先介紹了交通銀行的基本情況，針對交通銀行的基層經(jīng)營單位、普通員工以及客戶經(jīng)理考核現(xiàn)狀進行分析并同時闡述了產(chǎn)生這種問題的原因，對于交通銀行的績效考核系統(tǒng)的設(shè)計提出了需求依據(jù)。 本文在分析了建設(shè)交通銀行營銷績效考核系統(tǒng)的必要性的基礎(chǔ)上，提出了交通銀行營銷績效考核系統(tǒng)要實現(xiàn)的總體目標，結(jié)合交通銀行目前的管理以及業(yè)務(wù)現(xiàn)狀對績效考核系統(tǒng)的設(shè)計原則和總體框架進行了分析，同時對績效考核系統(tǒng)核心的框架描述了需求概。在詳細設(shè)計階段則根據(jù)相關(guān)的流程進行功能介紹、流程頁面的設(shè)計等為最終的績效考核系統(tǒng)建設(shè)完成奠定了堅實的基礎(chǔ)。最后，本文還論述了交通銀行營銷績效考核系統(tǒng)建設(shè)的復(fù)雜性以及系統(tǒng)推廣過程中的策略、模式以及組織分工對實施保障的貢獻。 總之，營銷績效考核系統(tǒng)的建設(shè)能夠提高交通銀行的核心競爭力水平，而交通銀行多維度考核員工績效的理念從而激發(fā)員工潛能，這種方式對交通銀行的總體戰(zhàn)略思想和目標的實現(xiàn)起重要的引導(dǎo)作用。
[Abstract]:After entering the 21st century, China has quickened the pace of financial reform and continuously innovated deeply. In order to meet the needs of the reform of the banking system and the overall business development, and to cope with the changes of various internal and external political and economic environments at any time,The state has accelerated the transition of state-owned specialized banks to state-owned commercial banks and the development of joint-stock commercial banks. At the same time, after China's entry into WTO, the foreign banks have entered the whole range of foreign banks, and the economy has become globalized.The impact of financial integration on the national economy is increasingly evident. The banking industry is facing unprecedented competitive pressure.As the earliest listed bank of state-owned joint-stock commercial bank, Bank of Communications plays an important role in the economic development of our country. As the state-owned banks of our country gradually step into the international financial field, how to improve the strength of the Bank of Communications in the international competition.Making it survive and develop better in the fierce competition has become an urgent task for the management of Bank of Communications.Looking at the development trend of the domestic and foreign banks, under the new competition pattern and the market environment, the Bank of Communications must innovate and upgrade the management idea to give full play to its own scale advantage.Therefore, the scientific and effective evaluation of the Bank of Communications performance, so as to improve the core competitiveness of the Bank of Communications soft power, in order to improve the core competitiveness of the Bank of Communications soft power, in order to improve the core competitiveness of the Bank of Communications to improve the soft power of the core competitiveness.This paper first introduces the basic situation of Bank of Communications, analyzes the current situation of the basic management units, ordinary employees and customer managers of the Bank of Communications, and at the same time expounds the reasons for this problem.The demand basis for the design of the performance appraisal system of Bank of Communications is put forward.On the basis of analyzing the necessity of constructing the marketing performance appraisal system of Bank of Communications, this paper puts forward the overall goal of the marketing performance appraisal system of Bank of Communications.Combined with the current management and business situation of Bank of Communications, this paper analyzes the design principles and overall framework of the performance appraisal system, and describes the requirements of the core framework of the performance appraisal system.In the detailed design stage, according to the related processes, the design of the process page laid a solid foundation for the final performance appraisal system construction.Finally, this paper also discusses the complexity of the construction of the marketing performance appraisal system of Bank of Communications, the strategies, models and organizational division of labor in the process of system promotion.In short, the construction of marketing performance appraisal system can improve the core competitiveness of Bank of Communications, and the concept of multi-dimensional performance assessment of Bank of Communications can stimulate the potential of employees.This way plays an important guiding role in the realization of the overall strategic thought and goal of Bank of Communications.
【學位授予單位】：哈爾濱理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F832.33

【引證文獻】

相關(guān)碩士學位論文 前1條

1 佟立杰;商業(yè)銀行績效評價研究[D];天津財經(jīng)大學;2015年

本文編號：1709827