本文選題：Z證券N營業(yè)部　切入點：財富管理　出處：《廣西大學》2016年碩士論文　論文類型：學位論文

【摘要】：隨著證券行業(yè)發(fā)展,證券公司已經成為我國資本市場重要參與者,但證券行業(yè)整體水平還處于初期階段,許多證券公司以單純經濟業(yè)務為主,傳統(tǒng)的經濟業(yè)務收入仍然是證券公司收入的主要來源。2012年自證券協(xié)會宣布實行傭金浮動制度以來,證券公司只看重經濟業(yè)務收入的經營模式受到極大挑戰(zhàn),為了招攬客戶證券公司紛紛打起傭金大戰(zhàn),競爭上升白熱化階段,以傳統(tǒng)經紀業(yè)務為主的經營模式難以繼續(xù),券商急需尋求改革。因此,從可持續(xù)發(fā)展角度考慮,轉型為財富管理將是券商改變現(xiàn)狀必然選擇。本文首先對Z證券N營業(yè)部股東背景、營業(yè)部基本情況予以闡述,詳細分析營業(yè)部財富管理業(yè)務,結合該營業(yè)部具體情況對其所處外部宏觀環(huán)境、行業(yè)競爭情況、營業(yè)部內部環(huán)境進行綜合分析后認為,Z證券N營業(yè)部財富管理業(yè)務存在很大發(fā)展機遇和挑戰(zhàn)。然后,對Z證券N營業(yè)部財富管理業(yè)務服務人員、客戶質量、服務價格、服務系統(tǒng)等方面存在主要問題展開全面、深入研究,借鑒國內外券商財富管理業(yè)務發(fā)展經驗,提出增加前臺服務人員、提高客戶質量、優(yōu)化服務體系、降低產品價格等關于該營業(yè)部財富管理業(yè)務發(fā)展的具體策略,加快其財富管理業(yè)務發(fā)展,提升經營利潤以及市場競爭力,為財富管理業(yè)務長期穩(wěn)健發(fā)展探索一條適宜的特色道路。
[Abstract]:With the development of securities industry, securities companies have become important participants in China's capital market, but the overall level of the securities industry is still in its infancy. Traditional economic business income is still the main source of income for securities companies. Since the Securities Association announced the introduction of a commission floating system in 2012, the business model of securities companies focusing only on economic business income has been greatly challenged. In order to attract client securities companies to fight commission wars one after another, the competition is on the rise, and it is difficult to continue the business model of traditional brokerage business, so the securities companies urgently need to seek reform. Therefore, from the perspective of sustainable development, The transformation into wealth management will be the inevitable choice for securities companies to change the status quo. Firstly, this paper expounds the background of shareholders of Z Securities and N Business Department, the basic situation of Business Department, and analyzes the wealth management business of Business Department in detail. Combined with the concrete situation of the business department, the paper comprehensively analyzes the external macro environment, the competition of the industry and the internal environment of the business department, and points out that there are great opportunities and challenges for the wealth management business of the business department. The main problems of wealth management service personnel, customer quality, service price, service system and so on in Z Securities N Business Department are studied comprehensively and thoroughly, and the experience of wealth management business development of domestic and foreign securities companies is used for reference. Put forward some specific strategies about the wealth management business development of the sales department, such as increasing front desk service personnel, improving customer quality, optimizing service system, lowering product price, etc., so as to speed up the development of wealth management business. To improve operating profit and market competitiveness, to explore a suitable characteristic road for the long-term and steady development of wealth management business.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F832.39

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