本文關(guān)鍵詞： 佛山農(nóng)商銀行 存款市場(chǎng) 業(yè)務(wù)拓展　出處：《廣東財(cái)經(jīng)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：存款是商業(yè)銀行的生命線，隨著利率市場(chǎng)化進(jìn)程的加快，存款市場(chǎng)的競(jìng)爭(zhēng)也越來越激烈。當(dāng)前無論是從理論方面，還是實(shí)踐方面，專注于存款業(yè)務(wù)策略的研究還很少。這種局面，一方面使“攬存必須靠關(guān)系”等認(rèn)識(shí)誤區(qū)大行其道，導(dǎo)致商業(yè)銀行不能正確認(rèn)識(shí)并建立正確的存款業(yè)務(wù)渠道；另一方面也導(dǎo)致商業(yè)銀行不能采取適當(dāng)?shù)拇婵钔卣共呗�。本文以佛山農(nóng)商銀行為依托，采用調(diào)查問卷及座談形式深入分析佛山農(nóng)商銀行存款業(yè)務(wù)市場(chǎng)現(xiàn)狀及存在的問題，并在明確佛山農(nóng)商銀行存款業(yè)務(wù)市場(chǎng)優(yōu)勢(shì)、劣勢(shì)、威脅與機(jī)會(huì)的基礎(chǔ)上，為佛山農(nóng)商銀行存款業(yè)務(wù)市場(chǎng)的進(jìn)一步拓展提出了建議，最后根據(jù)調(diào)研情況進(jìn)行總結(jié)，針對(duì)中小商業(yè)銀行存款業(yè)務(wù)市場(chǎng)的拓展提出了相應(yīng)建議。
[Abstract]:Deposit is the lifeline of commercial banks. With the acceleration of interest rate marketization, the competition in deposit market is becoming more and more fierce. There are few researches focused on deposit business strategy. This situation, on the one hand, makes misunderstandings such as "the relationship must rely on deposit" to spread, leading to the commercial banks can not correctly understand and establish the correct channel of deposit business; On the other hand, commercial banks can not take appropriate deposit expansion strategy. Based on Foshan Agricultural and Commercial Bank, this paper analyzes the current situation and existing problems of deposit business market of Foshan Agricultural Commercial Bank by questionnaire and discussion. On the basis of defining the market advantages, disadvantages, threats and opportunities of Foshan Agricultural Commercial Bank deposit business, the paper puts forward some suggestions for further development of Foshan Agricultural Commercial Bank deposit business market, and finally summarizes the situation according to the investigation. This paper puts forward corresponding suggestions for the development of deposit business market of medium and small commercial banks.
【學(xué)位授予單位】：廣東財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.2

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