本文關(guān)鍵詞： 服務(wù)價(jià)值鏈 銀行營業(yè)點(diǎn) 績效管理　出處：《華中科技大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：當(dāng)今世界，金融市場的競爭日益激烈，銀行之間的競爭已不僅是產(chǎn)品的競爭，更體現(xiàn)為一種服務(wù)的競爭。各銀行之間競爭優(yōu)勢體現(xiàn)了服務(wù)的附加價(jià)值。體現(xiàn)服務(wù)效率核心環(huán)節(jié)是人力資源績效考核，科學(xué)有效的績效考核體系是激發(fā)員工積極性的關(guān)鍵，，因此，研究XY銀行營業(yè)點(diǎn)基于服務(wù)價(jià)值鏈的績效管理，具有重要的理論價(jià)值和實(shí)踐意義。 本文主要運(yùn)用文獻(xiàn)研究和實(shí)證研究方法，以XY銀行為主要研究對(duì)象，研究績效考核的內(nèi)涵，剖析績效管理問題，提出績效優(yōu)化方案。首先，依據(jù)績效管理相關(guān)理論，分析績效管理對(duì)促進(jìn)銀行核心競爭力的效用性；其次，通過對(duì)XY銀行網(wǎng)點(diǎn)業(yè)務(wù)發(fā)展內(nèi)外部環(huán)境的分析，結(jié)合目前XY銀行績效管理體系特點(diǎn)，剖析績效管理中存在問題；再次，依據(jù)服務(wù)價(jià)值鏈理論研究，分析客戶、銀行、員工相關(guān)利益者間的需求關(guān)系，構(gòu)建了銀行的服務(wù)價(jià)值鏈；最后，分析XY銀行營業(yè)點(diǎn)及人員績效管理的優(yōu)化方案，提出建立基于盈利指標(biāo)的績效考核體系，注重員工培訓(xùn)和文化建設(shè)，建立專業(yè)團(tuán)隊(duì)和激勵(lì)機(jī)制，保障績效管理等相關(guān)保障措施。 本研究對(duì)優(yōu)化績效考核指標(biāo)體系，完善營業(yè)網(wǎng)點(diǎn)和業(yè)務(wù)人員績效考核，推進(jìn)我國商業(yè)銀行營業(yè)網(wǎng)點(diǎn)績效考核體系改革，促進(jìn)銀行核心競爭力的有效提升，具有決策參考和借鑒價(jià)值。
[Abstract]:In today's world, the competition in the financial market is becoming increasingly fierce, and the competition among banks is not only the competition of products. The competitive advantage among banks reflects the added value of service, and the core link of service efficiency is human resource performance evaluation. The scientific and effective performance appraisal system is the key to stimulate the enthusiasm of employees. Therefore, it is of great theoretical and practical significance to study the performance management based on service value chain of XY bank. This article mainly uses the literature research and the empirical research method, taking XY bank as the main research object, studies the performance appraisal connotation, analyzes the performance management question, proposes the performance optimization plan. According to the theory of performance management, this paper analyzes the utility of performance management to promote the core competitiveness of banks; Secondly, through the analysis of the internal and external environment of XY bank network business development, combined with the current XY bank performance management system characteristics, analyze the performance management problems; Thirdly, according to the research of service value chain theory, this paper analyzes the demand relationship among customer, bank and employee stakeholders, and constructs the service value chain of bank. Finally, this paper analyzes the optimization scheme of XY bank's business location and personnel performance management, and proposes to establish a performance appraisal system based on profit indicators, pay attention to staff training and cultural construction, establish a professional team and incentive mechanism. Safeguard performance management and other relevant safeguards. This study is to optimize the performance evaluation index system, improve the performance evaluation of business outlets and business personnel, promote the reform of the performance appraisal system of commercial banks, and promote the effective promotion of the core competitiveness of banks. Decision-making reference and reference value.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272.9;F832.33

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