本文關(guān)鍵詞：我國開放式基金銷售渠道多元化發(fā)展的研究　出處：《北京交通大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 開放式基金 共同基金 銷售渠道 多元化

【摘要】：2001年發(fā)行第一只開放式基金“華安創(chuàng)新”以來開放式基金發(fā)展至今已有11年,在行業(yè)快速發(fā)展的同時基金銷售已桎梏了行業(yè)的發(fā)展。開放式基金銷售目前存在的主要問題是渠道相對單一,銀行渠道一家獨大,銷售費用居高不下,基金公司發(fā)行產(chǎn)品困難,其主要體現(xiàn)在基金首次募集總體規(guī)模下降,持續(xù)銷售難成氣候的困境。形成開放式基金銷售這一現(xiàn)狀的原因是眾多因素造成的,但最為根本也是最重要的原因還是銷售渠道相對單一。 討論多年的開放式基金銷售渠道多元化在千呼萬喚中終于邁開了第一步,2012年開放式基金第三方銷售牌照終于開閘,但相較于其他已成熟的基金銷售渠道而言顯得微不足道,開放式基金銷售渠道應(yīng)該如何真正實現(xiàn)多元化發(fā)展?本文以開放式基金銷售渠道多元化發(fā)展為研究對象,以第三方銷售機(jī)構(gòu)渠道的拓寬及基金主要銷售渠道的形成要素分析為主線,對比分析美國共同基金銷售渠道發(fā)展模式和現(xiàn)狀,舉例論證我國開放式基金銷售渠道多元化發(fā)展的必要性和可行性。結(jié)合我國實際情況,借鑒美國共同基金銷售渠道發(fā)展模式,探索開放式基金銷售渠道多元化的道路。 我國開放式基金銷售渠道多元化道路是在現(xiàn)有以商業(yè)銀行銷售為主,券商、基金公司直銷為鋪的銷售模式下,大力發(fā)展第三方獨立銷售機(jī)構(gòu),最終實現(xiàn)各渠道均衡發(fā)展。
[Abstract]:Since the 2001 issue of the first open-end fund "Huaan innovation" open-end fund has been 11 years of development, while the rapid development of the industry fund sales have been the shackles of the development of the industry. The main problems existing in the open-end fund sales is relative single channel, bank channel of a single large, high cost of sales, fund companies the issue of product is difficult, which is mainly reflected in the overall decline in the size of funds raised for the first time, sustained sales difficult climate predicament. Reasons for the formation of open-end fund sales in this situation is caused by many factors, but the most fundamental reason is the most important sales channels is relatively simple.
Years of discussion of the open-end fund sales channels diversification in time and again finally taken the first step in 2012, open the third party fund sales licence finally gate, but compared with other mature fund sales channels is not worth mentioning, open-end fund sales channels should be how to realize the diversified development? In this paper, the open-end fund sales channel diversification development as the research object, to third party sales organizations and broaden the sources of funds the main sales channel forming factor analysis as the main line, comparative analysis of American mutual fund sales channel development mode and present situation, for example, demonstrates the necessity and feasibility of China's open-end fund sales channels diversification. Combined with China's actual situation, referring to the American mutual fund sales channel development mode, explore the open-end fund sales channels diversification of the road.
The diversification way of China's open end fund sales channels is to develop the third party independent sales organizations under the sales mode which is mainly sold by commercial banks, and sell directly under the direct selling of securities companies and fund companies, so as to achieve balanced development of all channels.

【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F832.51

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相關(guān)期刊論文 前2條

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本文編號：1367649