全靠“換色”提氣:手機行業(yè)可能已陷入創(chuàng)新困境
發(fā)布時間：2018-12-14 15:31
【摘要】：正進入到2017年,手機廠商紛紛在智能手機的顏色上大做文章。最典型的表現就是不斷推出新的手機顏色。這背后到底意味著什么?日前,蘋果直接在自家官網以及天貓自營店開啟了iPhone7紅色版手機的預售。雖說紅色版iPhone7的確引發(fā)了一定的關注,但是真正購買的用戶卻沒有官方預料中那么多,這似乎表明,除了"換色"之外,手機行業(yè)正在陷入創(chuàng)新困境。
[Abstract]:As 2017 enters, mobile phone makers are making a fuss about the color of smartphones. The most typical performance is the continuous introduction of new phone colors. What does that mean behind this? A few days ago, Apple launched the red version of the iPhone7 phone directly on its own website and Tmall's own store. While the red version of iPhone7 does attract some attention, the number of users who actually buy it is not as large as officials expect, suggesting that the mobile phone industry is struggling with innovation in addition to "changing colors."
【分類號】：F426.63
本文編號：2378873
[Abstract]:As 2017 enters, mobile phone makers are making a fuss about the color of smartphones. The most typical performance is the continuous introduction of new phone colors. What does that mean behind this? A few days ago, Apple launched the red version of the iPhone7 phone directly on its own website and Tmall's own store. While the red version of iPhone7 does attract some attention, the number of users who actually buy it is not as large as officials expect, suggesting that the mobile phone industry is struggling with innovation in addition to "changing colors."
【分類號】：F426.63
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