【摘要】：在綠色產(chǎn)品和非綠色產(chǎn)品并存的市場(chǎng)環(huán)境下,針對(duì)綠色產(chǎn)品和非綠色產(chǎn)品的生產(chǎn)成本突增的情況,研究了制造企業(yè)的生產(chǎn)調(diào)整策略.首先給出了常規(guī)環(huán)境下,制造企業(yè)對(duì)綠色產(chǎn)品和非綠色產(chǎn)品的生產(chǎn)策略;接著,研究了綠色產(chǎn)品和非綠色產(chǎn)品生產(chǎn)成本突然增加的情況下,制造企業(yè)的生產(chǎn)調(diào)整策略.最后,采用數(shù)值分析進(jìn)一步證明了結(jié)論的正確性.研究表明:1)常規(guī)下的生產(chǎn)策略具有一定的魯棒性,當(dāng)突發(fā)事件引起生產(chǎn)成本擾動(dòng)比較小時(shí),應(yīng)保持常規(guī)下的生產(chǎn)策略不變.2)當(dāng)產(chǎn)品的生產(chǎn)成本突然增加時(shí),會(huì)減少產(chǎn)品的市場(chǎng)規(guī)模,導(dǎo)致企業(yè)的利潤受損.3)當(dāng)產(chǎn)品的生產(chǎn)成本增加幅度比較大時(shí),應(yīng)該首先適度上調(diào)產(chǎn)品的銷售價(jià)格,同時(shí)還要適度調(diào)整產(chǎn)品的產(chǎn)量:當(dāng)其中一類產(chǎn)品的生產(chǎn)成本增加比較大,而另一類產(chǎn)品的生產(chǎn)成本增加比較小(擾動(dòng)幅度在一定的范圍內(nèi))時(shí),對(duì)成本增加幅度大的產(chǎn)品,應(yīng)減少產(chǎn)量;對(duì)成本增加幅度比較小的產(chǎn)品,應(yīng)保持常規(guī)下的產(chǎn)量不變.隨著兩類產(chǎn)品的生產(chǎn)成本進(jìn)一步增加,對(duì)成本增加幅度比較大的產(chǎn)品,應(yīng)進(jìn)一步減少產(chǎn)量,對(duì)成本增加幅度比較小的產(chǎn)品,應(yīng)適度增加產(chǎn)量.當(dāng)兩類產(chǎn)品的生產(chǎn)成本增加都比較大時(shí),不僅應(yīng)增加兩類產(chǎn)品的銷售價(jià)格,而且還要減少兩類產(chǎn)品的產(chǎn)量,盡管如此,企業(yè)的利潤還是會(huì)大幅度減少.研究結(jié)論進(jìn)一步豐富發(fā)展了企業(yè)應(yīng)急管理的理論基礎(chǔ),為企業(yè)有效應(yīng)對(duì)突發(fā)事件提供了理論指導(dǎo)的作用.
[Abstract]:In the market environment where green products and non-green products coexist, the production adjustment strategies of manufacturing enterprises are studied in view of the sudden increase in production costs of green and non-green products. Firstly, the production strategies of green products and non-green products are given, and then the production adjustment strategies of green products and non-green products are studied when the production cost of green products and non-green products increases suddenly. Finally, numerical analysis is used to further prove the correctness of the conclusion. The results show that: 1) the conventional production strategy has a certain robustness, when unexpected events cause a relatively small disturbance of production cost, the conventional production strategy should be kept unchanged. 2) when the production cost of the product increases suddenly, It will reduce the market size of the products, resulting in the loss of profits of the enterprises. (3) when the production costs of the products increase by a relatively large margin, the sales prices of the products should be raised moderately first. At the same time, it is necessary to adjust the output of the product moderately: when the production cost of one of the products increases more, and the production cost of the other type of product increases less (the disturbance is within a certain range), for the product with a large increase in cost, Production should be reduced; for products with small cost increases, the conventional output should be kept unchanged. With the further increase of the production cost of the two kinds of products, the production should be further reduced for the products with a relatively large increase in cost, and the output should be moderately increased for the products with a relatively small increase in cost. When the production cost of the two kinds of products increases greatly, not only the sales price of the two kinds of products should be increased, but also the output of the two kinds of products should be reduced. However, the profits of the enterprises will still be greatly reduced. The conclusion further enriches the theoretical basis of enterprise emergency management and provides theoretical guidance for enterprises to deal with emergencies effectively.
【作者單位】： 山東財(cái)經(jīng)大學(xué)管理科學(xué)與工程學(xué)院;山東財(cái)經(jīng)大學(xué)財(cái)政稅務(wù)學(xué)院;
【基金】：國家自然科學(xué)基金(71501111) 山東省自然科學(xué)基金(ZR2014JL046) 山東省軟科學(xué)重點(diǎn)項(xiàng)目(2016RZB01049)
【分類號(hào)】：F406.72;F425

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