【摘要】：研究在營銷渠道中制造商態(tài)度性承諾對分銷商顯性和隱性知識轉(zhuǎn)移的影響,并對比分析了在進(jìn)行不同類型知識轉(zhuǎn)移時,態(tài)度性承諾下不同維度的相對有效性.研究表明:制造商的算計性承諾對分銷商顯性知識轉(zhuǎn)移是正向影響,而對隱性知識轉(zhuǎn)移產(chǎn)生負(fù)向影響,其更有利于分銷商顯性知識轉(zhuǎn)移;制造商忠誠性承諾對分銷商的顯性和隱性知識轉(zhuǎn)移都為正向影響,但更有利于隱性知識的轉(zhuǎn)移.
[Abstract]:This paper studies the influence of manufacturer's attitude commitment on distributors' explicit and tacit knowledge transfer in marketing channel, and analyzes the relative effectiveness of different dimensions of attitude commitment in different types of knowledge transfer. The research shows that the manufacturer's calculated commitment has a positive effect on the explicit knowledge transfer of the distributor, but a negative effect on the tacit knowledge transfer, which is more favorable to the distributors' dominant knowledge transfer. Manufacturer loyalty commitment has a positive effect on both explicit and tacit knowledge transfer, but it is more favorable for tacit knowledge transfer.
【作者單位】： 天津理工大學(xué)管理學(xué)院;長安大學(xué)汽車學(xué)院;天津中德應(yīng)用技術(shù)大學(xué)經(jīng)貿(mào)管理學(xué)院;河海大學(xué)商學(xué)院;
【基金】：國家自然科學(xué)基金資助項目(71202078) 教育部人文社會科學(xué)項目(16YJC630059) 天津市哲學(xué)社會科學(xué)研究規(guī)劃項目(TJGL15-036) 陜西省軟科學(xué)研究計劃項目(2015KRM048)
【分類號】：F274;F426.6
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本文編號：2231285