【摘要】：茶文化具有顯著的地域特性,因此茶文化可以賦予茶葉制品很強(qiáng)的市場差異性。茶企在產(chǎn)品的營銷推廣和市場口碑打造中,需要依托文化單位的文獻(xiàn)資源,來全面提升產(chǎn)品的文化內(nèi)涵。對圖書館給茶企提供個(gè)性化服務(wù)進(jìn)行研究,便能與茶企的營銷需求相聯(lián)系。圖書館提供個(gè)性化服務(wù)的路徑為:圖書館在人員往來中掌握茶企的營銷需求、圖書館基于現(xiàn)有茶文化資源進(jìn)行信息整理、圖書館依托專業(yè)人員來承接茶企外包任務(wù)、利益共享機(jī)制下實(shí)現(xiàn)圖書館服務(wù)質(zhì)量提升。
[Abstract]:Tea culture has significant regional characteristics, so tea culture can give tea products a strong market difference. In marketing promotion and word-of-mouth building, tea enterprises need to rely on the literature resources of cultural units to promote the cultural connotation of products. The research on the personalized service provided by the library to tea enterprises can be linked to the marketing needs of tea enterprises. The way for library to provide personalized service is to grasp the marketing needs of tea enterprises in the exchange of personnel, to organize the information based on the existing tea cultural resources, and to rely on professionals to undertake the outsourcing tasks of tea enterprises. Under the benefit sharing mechanism, the library service quality will be improved.
【作者單位】： 西藏民族大學(xué);
【基金】：西藏民族大學(xué)“青年學(xué)生培育計(jì)劃”資助項(xiàng)目:現(xiàn)代化進(jìn)程中高校圖書館參與民間文學(xué)保護(hù)與傳承研究(項(xiàng)目編號:17MDQP04)
【分類號】：F426.82;G252
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本文編號：2131364