本文選題：服務衍生 + 邊界識別�。� 參考：《管理學報》2017年12期

【摘要】：針對制造企業(yè)服務衍生時可能出現"服務悖論"的問題,在考慮服務衍生對企業(yè)成本和客戶效用影響的基礎上,構建了供需價值創(chuàng)造模型,研究了制造企業(yè)產品制造和服務衍生的最優(yōu)決策,以及服務衍生對供需價值創(chuàng)造的影響。研究結果表明:制造企業(yè)服務衍生存在以單位生產成本度量的邊界條件,當制造企業(yè)的成本在服務衍生邊界內時,應實施服務衍生,為供需雙方創(chuàng)造更高價值;反之,制造企業(yè)在邊界外的決策應為不實施服務衍生,以免陷入"服務悖論"的困境。此外,制造企業(yè)若以較低的成本投入實現服務衍生,或開展能有效解決客戶問題的服務衍生,都將有助于實現供需雙方的價值創(chuàng)造。
[Abstract]:In order to solve the problem of "service paradox" in service derivation of manufacturing enterprises, a value creation model of supply and demand is constructed on the basis of considering the influence of service derivation on enterprise cost and customer utility. The optimal decision of product manufacturing and service derivation in manufacturing enterprises and the influence of service derivatives on the value creation of supply and demand are studied. The results show that: there are boundary conditions in manufacturing enterprise service derivation measured by unit production cost. When the cost of manufacturing enterprise is within the service derivative boundary, service derivation should be carried out to create higher value for both supply and demand. The decision of manufacturing enterprises beyond the boundary should not implement service derivation, so as to avoid the dilemma of "service paradox". In addition, if manufacturing enterprises realize service derivative with lower cost, or carry out service derivative which can effectively solve customer problems, it will help to realize the value creation between supply and demand.
【作者單位】： 江蘇大學管理學院;
【基金】：國家自然科學基金資助項目(71472077,71772080)
【分類號】：F425

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本文編號：2099949