本文選題：聯(lián)想PC + 鄉(xiāng)鎮(zhèn)開發(fā)業(yè)務(wù)�。� 參考：《安徽大學(xué)》2017年碩士論文

【摘要】：在經(jīng)濟(jì)與政策的雙重調(diào)整下,中國電子產(chǎn)業(yè)出現(xiàn)了新的變化。1-4級市場電子產(chǎn)業(yè)已基本普及,需求量降低,5-6級及以下市場電子產(chǎn)業(yè)占有率不高,急需開發(fā),市場潛力大,這就決定了企業(yè)向鄉(xiāng)鎮(zhèn)開發(fā)業(yè)務(wù)轉(zhuǎn)型的重大意義。本文按照"提出問題,分析問題,解決問題"的研究思路,對聯(lián)想PC開發(fā)業(yè)務(wù)戰(zhàn)略進(jìn)行了研究。本文第1章為緒論。該部分主要闡述了選題的背景、國內(nèi)外研究現(xiàn)狀及研究的內(nèi)容。在1-4級市場,PC占有率基本飽和的情況下,轉(zhuǎn)戰(zhàn)5-6級市場,維持聯(lián)想的企業(yè)霸主地位。同時PC市場的整體環(huán)境也發(fā)生了翻天覆地的變化,由賣方主導(dǎo)市場轉(zhuǎn)向了買方主導(dǎo)市場,這對于生產(chǎn)企業(yè)來說,無疑增加了巨大的壓力,使得生產(chǎn)企業(yè)不得不想法設(shè)法拓寬原有的市場營銷渠道。在國內(nèi)外研究現(xiàn)狀中,收集整理了國外關(guān)于市場開發(fā)策略的理論和實(shí)踐經(jīng)驗。并且重點(diǎn)選取了國內(nèi)較為先進(jìn)的市場開發(fā)理論進(jìn)行詳盡的介紹。力求客觀全面系統(tǒng)的向讀者介紹相關(guān)市場開發(fā)理論[01]。第2章,聯(lián)想PC在鄉(xiāng)鎮(zhèn)市場開發(fā)現(xiàn)狀和問題。首先介紹了聯(lián)想電腦產(chǎn)品鄉(xiāng)鎮(zhèn)地區(qū)目前的開發(fā)情況,包括開發(fā)的時間點(diǎn)、步驟、具體內(nèi)容、鄉(xiāng)鎮(zhèn)網(wǎng)點(diǎn)的數(shù)量、布局等資料。最后重點(diǎn)介紹了聯(lián)想電腦產(chǎn)品在鄉(xiāng)鎮(zhèn)開發(fā)中存在的各種問題,即鄉(xiāng)鎮(zhèn)電腦市場需求的限制、鄉(xiāng)鎮(zhèn)市場投資回報周期長、經(jīng)營模式落后,通過這三個方面具體進(jìn)行闡述。指出只有深刻把握農(nóng)村市場發(fā)展的脈搏以及對農(nóng)村市場開拓的前瞻謀劃、對農(nóng)村市場的持續(xù)投入和敢于投入、在農(nóng)村市場的強(qiáng)執(zhí)行力這三大因素是聯(lián)想取得成功的法寶。第3章,聯(lián)想PC鄉(xiāng)鎮(zhèn)業(yè)務(wù)開發(fā)的宏觀環(huán)境分析。本文從內(nèi)部環(huán)境和外部環(huán)境對兩個方面對聯(lián)想電腦產(chǎn)品所處的宏觀環(huán)境進(jìn)行了全面系統(tǒng)的分析,力求對聯(lián)想PC本文產(chǎn)品的競爭環(huán)境進(jìn)行全面客觀分析。第4章是聯(lián)想PC鄉(xiāng)鎮(zhèn)業(yè)務(wù)開發(fā)實(shí)例研究,通過各地的成功案例分析目前正在進(jìn)行的為開發(fā)鄉(xiāng)鎮(zhèn)市場所做的一些措施和取得的成果。第5章,聯(lián)想PC鄉(xiāng)鎮(zhèn)業(yè)務(wù)開發(fā)策略及保障措施。針對聯(lián)想電腦產(chǎn)品鄉(xiāng)鎮(zhèn)市場開發(fā)過程中遇到的問題,結(jié)合鄉(xiāng)鎮(zhèn)市場的實(shí)際情況,制定出適合聯(lián)想公司實(shí)際情況又符合鄉(xiāng)鎮(zhèn)電腦產(chǎn)品市場特點(diǎn)的市場開發(fā)策略,即靈活推廣活動、開拓聯(lián)想PC+業(yè)務(wù)、產(chǎn)品運(yùn)作、利益最大化、鄉(xiāng)鎮(zhèn)開發(fā)商做好鄉(xiāng)鎮(zhèn)經(jīng)銷商服務(wù)。同時為了有效的保障市場開發(fā)策略的實(shí)施,論文建議從準(zhǔn)備工具、加強(qiáng)與鄉(xiāng)鎮(zhèn)網(wǎng)點(diǎn)未來的合作、幫助鄉(xiāng)鎮(zhèn)網(wǎng)點(diǎn)做活動、鄉(xiāng)鎮(zhèn)開發(fā)商避免串貨沖擊等方面改進(jìn)管理,以保障對策的有效實(shí)施。第6章結(jié)論及展望,從三個方面對論文進(jìn)行了小結(jié),以收束全文。首先,通過分析鄉(xiāng)鎮(zhèn)市場的巨大潛力,以此證明聯(lián)想開拓鄉(xiāng)鎮(zhèn)市場的可行性。其次,通過對現(xiàn)有市場整體環(huán)境分析,利用各項服務(wù)政策為PC鄉(xiāng)鎮(zhèn)市場的順利進(jìn)行保駕護(hù)航。最后,通過成功案例總結(jié)鄉(xiāng)鎮(zhèn)市場的方向是正確的。提出中國制造業(yè)企業(yè)目前最大的任務(wù)是征服國內(nèi)農(nóng)村市場,農(nóng)村市場的消費(fèi)潛力是巨大的,哪怕企業(yè)只能占據(jù)其中一部分,也能給企業(yè)帶來巨大的經(jīng)濟(jì)效益和長遠(yuǎn)的發(fā)展動力。中國可以戰(zhàn)勝經(jīng)濟(jì)危機(jī)的關(guān)鍵也是在于國內(nèi)農(nóng)村市場,在金融危機(jī)后經(jīng)濟(jì)還可以持續(xù)增長,得益于農(nóng)民消費(fèi)水平的提高�？梢灶A(yù)見,中國企業(yè)未來繼續(xù)發(fā)展和轉(zhuǎn)型的動力,不在國外,不在城市,而在農(nóng)村[02]。農(nóng)村市場巨大的消費(fèi)潛力是國內(nèi)企業(yè)持續(xù)穩(wěn)定發(fā)展,國內(nèi)經(jīng)濟(jì)高效增長的關(guān)鍵所在[02]。并指出論文研究中的不足,為將來的研究指明了方向。
[Abstract]:Under the dual adjustment of economy and policy, the electronic industry in China has emerged new changes in the.1-4 level market electronic industry has been basically popularized, the demand is reduced, the occupancy rate of the 5-6 level and below market electronic industry is not high. It is in urgent need of development and the market potential is large. This determines the significant significance of the business transformation to the township development and township development. The first chapter is the introduction. The first chapter is the introduction. This part mainly expounds the background of the topic, the status and the content of research at home and abroad. Under the condition of the 1-4 level market and the basic saturation of the PC share, it maintains the dominant position of the Lenovo enterprise. At the same time, the overall environment of the PC market has also changed dramatically, from the seller's leading market to the buyer's dominant market. This has undoubtedly increased the enormous pressure for the production enterprises, making the production enterprises have to try to broaden the original marketing channels. The theoretical and practical experience of the market development strategy, and a detailed introduction of the more advanced market development theory in China, and the objective and comprehensive and systematic introduction to the second chapters of the related market development theory [01]., and the current situation and problems associated with the development of PC in the township market. The previous development, including the time point of development, steps, specific content, the number of towns and towns, layout and other materials. Finally, the paper focuses on the various problems existing in the development of townships, that is, the restrictions on the demand of the township computer market, the long cycle of investment and return in the township market, and the backward operation mode, through these three aspects. It is pointed out that only a deep grasp of the pulse of the development of the rural market and a prospective plan for the development of the rural market, the three factors which are the continuous investment and dared to invest in the rural market and the strong execution in the rural market are the magic weapons for the success of Association in the rural market. The third chapter, the macro environment analysis of the business development of PC township. The environment and the external environment of the two aspects of the macro environment of the Lenovo computer products in a comprehensive and systematic analysis, and strive to make a comprehensive and objective analysis of the competitive environment of the product of Lenovo PC. The fourth chapter is a case study of the rural business development of Lenovo PC. Through the analysis of the successful cases in various places, the development of villages and towns is being carried out at present. Some measures and achievements made by the market. The fifth chapter, Lenovo PC township business development strategy and safeguard measures. Aiming at the problems encountered in the development process of the township market of Lenovo computer products and combining the actual situation of the township market, a market development strategy suitable for the actual situation of the Lenovo Inc and the characteristics of the township computer product market is formulated. Briefly, that is, flexibly promoting activities, opening up association PC+ business, operation of products, maximizing benefits, and doing the service of township dealers well. In order to effectively guarantee the implementation of market development strategy, the paper proposes to strengthen the cooperation with the township outlets in the future, help the township outlets to do activities, and the township developers avoid cross talk. In order to ensure the effective implementation of the Countermeasures in order to ensure the effective implementation of the countermeasures. The sixth chapter conclusions and prospects, from three aspects of the summary of the paper, to collect the full text. First, through the analysis of the huge potential of the township market, to prove the feasibility of developing the township market by Lenovo. Secondly, through the analysis of the overall environment of the existing market, the use of various services administration. In the end, it is correct to sum up the direction of the township market through a successful case. It is correct to conclude the direction of the township market through a successful case. It is proposed that the biggest task of the Chinese manufacturing enterprises is to conquer the domestic rural market. The consumption potential of the rural market is huge, even if the enterprise can only occupy one part of the market, it can also bring a great deal to the enterprises. The key to the economic and long-term development is that the key to China's victory over the economic crisis is also in the domestic rural market. After the financial crisis, the economy can continue to grow and benefit from the improvement of the consumption level of the farmers. It is foreseeable that the future development and transformation of Chinese Enterprises will not be in the foreign countries, not in the cities, but in the rural [02]. farmers. The huge consumption potential of the village market is the key to the sustainable and stable development of domestic enterprises, the key to the efficient growth of domestic economy [02]., and points out the shortcomings in the study of the paper, which has pointed out the direction for future research.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.67

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