本文選題：品牌社群 + 私人定制�。� 參考：《南昌大學(xué)》2017年碩士論文

【摘要】：隨著經(jīng)濟(jì)水平的不斷提高,人們的生活品質(zhì)也在逐步提升。一般消費(fèi)能力的普通消費(fèi)者未曾想過(guò)的高級(jí)定制也已經(jīng)變成可消費(fèi)的現(xiàn)實(shí)。在對(duì)品牌的追求中,消費(fèi)者希望享受獨(dú)特的服務(wù)和超越時(shí)空的永恒。近幾年,在電商的快速發(fā)展下,市場(chǎng)得到進(jìn)一步的細(xì)分,具有個(gè)性化的商品,附加了更多的創(chuàng)意,與商品和服務(wù)很好的結(jié)合在一起。私人定制也真正的開(kāi)啟了面向廣大消費(fèi)者的“親民模式”�！岸ㄖ啤�,它出自薩維爾街,起源于量身定做,裁剪衣服這一行業(yè)。當(dāng)時(shí),這條街是倫敦的一個(gè)購(gòu)物中心,它之所以聞名是因?yàn)樗菍ｉT(mén)為貴族定制服裝高檔消費(fèi)水平。私人定制是從服裝定制開(kāi)始流行起來(lái)的,后來(lái)人們追求品質(zhì)和個(gè)性的心理的驅(qū)逐下,逐漸擴(kuò)展到生活的方方面面。定制就是按消費(fèi)者的個(gè)人消費(fèi)需求,為消費(fèi)者量身打造出可展現(xiàn)自我的產(chǎn)品,它是個(gè)性化、獨(dú)占、稀有以及參與等各方面價(jià)值的完美體現(xiàn)。目前的消費(fèi)市場(chǎng),各種定制層出不窮,已經(jīng)擴(kuò)散到生活中的各個(gè)領(lǐng)域,如:服裝、珠寶、旅游、家具等各行各業(yè),它也成了鑒定擁有高品質(zhì)生活質(zhì)量的標(biāo)準(zhǔn)。它對(duì)消費(fèi)市場(chǎng)的準(zhǔn)確定位,以及對(duì)個(gè)性化需求的滿足,使得私人定制愈來(lái)愈受到更多消費(fèi)者的追捧。美國(guó)最新預(yù)測(cè)的“改變未來(lái)的十大科技”中,最具有發(fā)展?jié)摿Φ氖莻�(gè)性定制,這是根據(jù)國(guó)際市場(chǎng)的不斷變化的直觀預(yù)測(cè)。大多數(shù)企業(yè)也已經(jīng)意識(shí)到消費(fèi)者對(duì)私人定制的需求在不斷增大,所以尊貴的私人定制已經(jīng)成為市場(chǎng)的發(fā)展趨勢(shì),這也是擺脫商品同質(zhì)化的必經(jīng)之路。知名專家分析,由于制造業(yè)和信息業(yè)的發(fā)展,私人定制將是一個(gè)新的機(jī)會(huì)。
[Abstract]:With the continuous improvement of economic level, people's quality of life is also gradually improving. General consumer power of the average consumer has not thought of the customization has become a reality of consumption. In the pursuit of brand, consumers want to enjoy unique services and transcend the timeless time and space. In recent years, with the rapid development of e-commerce, the market has been further subdivided, with personalized products, additional more creative, and good combination with goods and services. Private customization also really opened the vast number of consumers, "pro-people model." Custom, from Saville Street, originated in the tailor-made, tailor-made clothing industry. At the time, the street was a shopping centre in London, famous for its upmarket level of tailoring clothes for aristocrats. Personal customization began to be popular from clothing customization. Later, people's pursuit of quality and personality gradually expanded to all aspects of life under the expulsion of psychology. Customization is according to the consumer's personal consumption needs, for consumers to create a product that can show themselves, it is personalized, exclusive, rare and participation in all aspects of the value of the perfect embodiment. The current consumer market, various customizations have spread to all areas of life, such as clothing, jewelry, tourism, furniture and other industries, it has become the standard of quality of life. The accurate positioning of consumer market and the satisfaction of individualized demand make private customization more and more popular with consumers. Of the top ten technologies for changing the future, the most promising is customization, which is based on the ever-changing intuitive prediction of the international market. Most enterprises have also realized that consumer demand for private customization is increasing, so the valued private customization has become the development trend of the market, which is also the only way to get rid of the homogenization of goods. Private customization will be a new opportunity due to the development of manufacturing and information industry, according to renowned experts.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.67

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