山東K公司企業(yè)文化建設(shè)研究
本文選題:中小家族企業(yè) + 企業(yè)文化。 參考:《青島大學(xué)》2017年碩士論文
【摘要】:改革開放以來,中小家族企業(yè)獲得了迅速發(fā)展,其資產(chǎn)總額和利稅收入在國民經(jīng)濟(jì)中占有較大比重,在發(fā)展生產(chǎn)力、培植地方財(cái)源、擴(kuò)大勞動(dòng)就業(yè)、滿足社會多樣化需求等方面也起到了積極作用。然而,中小家族企業(yè)的自然淘汰率相當(dāng)高,除了戰(zhàn)略或決策上的失誤,企業(yè)文化的缺失也是一個(gè)重要因素。企業(yè)文化是一個(gè)企業(yè)在生產(chǎn)經(jīng)營中形成的經(jīng)營理念、經(jīng)營方針、核心價(jià)值觀、行為規(guī)范等,這些內(nèi)容形成了一個(gè)相互影響、相互制約的互動(dòng)結(jié)構(gòu)。企業(yè)文化是企業(yè)管理的精髓所在,企業(yè)文化管理已成為現(xiàn)今社會企業(yè)管理的主流措施。與非家族企業(yè)不同,家族文化對家族企業(yè)持續(xù)產(chǎn)生影響。因此,家族企業(yè)文化建設(shè)既要有現(xiàn)代企業(yè)文化理論的指導(dǎo),又要考慮已有的家族文化。在企業(yè)不同生命周期,家族文化的核心內(nèi)涵不同,對企業(yè)的影響也有所變化。家族企業(yè)在不斷突破家族文化的束縛、融合現(xiàn)代企業(yè)管理理念的過程中發(fā)展壯大,同時(shí),也通過融合家族文化和現(xiàn)代企業(yè)文化構(gòu)建個(gè)性化的企業(yè)文化。本文以促進(jìn)我國中小家族企業(yè)可持續(xù)發(fā)展為目標(biāo),以K公司為例,對其企業(yè)文化的特征及存在的問題進(jìn)行探索研究,基于企業(yè)生命周期理論分析不同時(shí)期家族企業(yè)文化對企業(yè)的影響,協(xié)助企業(yè)管理者認(rèn)清當(dāng)前企業(yè)文化的優(yōu)勢與不足,進(jìn)而取長補(bǔ)短,提出構(gòu)建K公司企業(yè)文化的可行性對策,實(shí)現(xiàn)企業(yè)的可持續(xù)發(fā)展。
[Abstract]:Since the reform and opening up, small and medium-sized family enterprises have developed rapidly. Their total assets and profit and tax income have a large proportion in the national economy. They also play a positive role in developing productive forces, cultivating local financial resources, expanding employment and meeting the needs of social diversity. However, the natural elimination rate of small and medium-sized family enterprises is quite high, In addition to the mistakes in strategy or decision-making, the lack of corporate culture is also an important factor. Enterprise culture is a business concept, management policy, core values and behavior norms formed in the production and management of an enterprise. These forms form an interactive structure of mutual influence and mutual restraint. Enterprise culture is the essence of enterprise management. Enterprise culture management has become the mainstream measure of enterprise management in today's society. Different from non family enterprises, family culture has a continuous impact on family enterprises. Therefore, family enterprise culture construction should be guided by modern corporate culture theory, but also consider the existing family culture. The core of family culture in different life cycles of enterprises. The family business has developed and expanded in the process of breaking through the shackles of family culture and integrating the concept of modern enterprise management. At the same time, it also constructs individualized enterprise culture through the integration of family culture and modern enterprise culture. This paper aims to promote the sustainable development of small and medium family enterprises in China as the goal. Taking K company as an example, this paper explores the characteristics and existing problems of its enterprise culture. Based on the theory of enterprise life cycle, this paper analyzes the influence of family enterprise culture on enterprises in different periods, assists enterprise managers to recognize the advantages and disadvantages of the current enterprise culture, and then makes up a long complement, and puts forward the feasibility of building the enterprise culture of K company. The strategy is to realize the sustainable development of the enterprise.
【學(xué)位授予單位】:青島大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2017
【分類號】:F426.82;F270
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