本文選題：長(zhǎng)城汽車(chē)金融公司 + 五力模型��； 參考：《沈陽(yáng)理工大學(xué)》2017年碩士論文

【摘要】：隨著各種與汽車(chē)有關(guān)的金融產(chǎn)品的快速出現(xiàn),汽車(chē)金融風(fēng)險(xiǎn)逐漸顯現(xiàn),汽車(chē)金融壞賬不斷出現(xiàn)。如何防范和控制汽車(chē)金融風(fēng)險(xiǎn),成為保險(xiǎn)公司、銀行、金融機(jī)構(gòu)共同面對(duì)的難題,因?yàn)槿狈ζ?chē)專(zhuān)業(yè)背景等原因,保險(xiǎn)公司、銀行、金融機(jī)構(gòu)提供的車(chē)貸服務(wù)越來(lái)越不能滿足消費(fèi)者的需要,汽車(chē)金融公司應(yīng)運(yùn)而生。雖然我國(guó)汽車(chē)金融服務(wù)市場(chǎng)蘊(yùn)藏著巨大的利潤(rùn)和發(fā)展空間,但是我國(guó)的汽車(chē)金融公司處于剛剛起步階段,探索適合其發(fā)展公司發(fā)展戰(zhàn)略、選擇適時(shí)適路發(fā)展壯大之路是其當(dāng)務(wù)之急。國(guó)外汽車(chē)金融服務(wù)已發(fā)展較為成熟,但由于我國(guó)的經(jīng)濟(jì)基礎(chǔ)、汽車(chē)產(chǎn)業(yè)條件、金融資本體系、信用法律制度、消費(fèi)環(huán)境等方面都與國(guó)外存在很大的差別和距離,因此中國(guó)的汽車(chē)金融公司需要自己探索應(yīng)該如何發(fā)展、應(yīng)當(dāng)遵循什么樣的規(guī)律發(fā)展,只有通過(guò)自我探索才能真正推動(dòng)我國(guó)汽車(chē)銷(xiāo)售市場(chǎng)的發(fā)展,逐漸完善我國(guó)汽車(chē)產(chǎn)業(yè)鏈條。本文介紹國(guó)內(nèi)外有關(guān)公司發(fā)展戰(zhàn)略的理論、汽車(chē)金融市場(chǎng)的發(fā)展和研究現(xiàn)狀、汽車(chē)金融和汽車(chē)金融公司的定義,對(duì)汽車(chē)金融的起源、經(jīng)營(yíng)機(jī)構(gòu)和融資模式做了簡(jiǎn)要描述,通過(guò)五力模型、PEST分析法、SWOT分析法等戰(zhàn)略分析工具,對(duì)長(zhǎng)城汽車(chē)金融公司的內(nèi)外部環(huán)境進(jìn)行分析,最后有針對(duì)性地提出了適應(yīng)長(zhǎng)城汽車(chē)金融公司的發(fā)展戰(zhàn)略。
[Abstract]:With the rapid emergence of all kinds of automobile related financial products, the financial risk of automobile appears gradually, and the bad debts of automobile finance continue to appear. How to prevent and control the financial risk of automobile has become a difficult problem for the insurance companies, banks and financial institutions to face, because the insurance companies, banks, and financial institutions are lacking in the background of the automobile industry background. The car loan service is becoming more and more unable to meet the needs of the consumers, and the auto finance company has come into being. Although China's auto financial service market contains huge profit and development space, China's auto finance company is in its infancy stage. The foreign automobile financial services have developed more mature. However, due to the economic basis, the automobile industry conditions, the financial capital system, the credit legal system, the consumption environment and so on, there are great differences and distance between China and foreign countries. Therefore, China's auto financial companies need to explore their own development and should follow what they should follow. Only through self exploration can we really promote the development of China's auto marketing market and gradually improve our automobile industry chain. This paper introduces the theory of the development strategy of the company at home and abroad, the development and research status of the auto financial market, the definition of auto finance and auto finance company, and the development of automobile finance. The source, business organization and financing model are briefly described. Through the five forces model, PEST analysis, SWOT analysis and other strategic analysis tools, the internal and external environment of the the Great Wall auto finance company is analyzed. Finally, the development strategy of the the Great Wall auto financial company is put forward.

【學(xué)位授予單位】：沈陽(yáng)理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F426.471;F832.39;F272

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 屠倩影;;我國(guó)汽車(chē)金融公司發(fā)展現(xiàn)狀及對(duì)策[J];合作經(jīng)濟(jì)與科技;2012年11期

2 莫易嫻;李圓;;國(guó)內(nèi)汽車(chē)金融公司發(fā)展策略[J];華北金融;2012年05期

3 李果仁;;破解我國(guó)汽車(chē)金融公司的主要障礙與路徑選擇[J];河北金融;2012年05期

4 孫偉;;汽車(chē)金融研究進(jìn)展及新動(dòng)向[J];科學(xué)與管理;2012年02期

5 曾智;陳延壽;;我國(guó)汽車(chē)金融盈利模式研究[J];湖北汽車(chē)工業(yè)學(xué)院學(xué)報(bào);2011年03期

6 肖立衛(wèi);;發(fā)展信用卡購(gòu)車(chē)分期付業(yè)務(wù)的對(duì)策研究[J];南方金融;2011年03期

7 邱兆祥;劉冬瑾;;新形勢(shì)下中國(guó)汽車(chē)金融發(fā)展的主要制約因素與對(duì)策研究[J];經(jīng)濟(jì)與管理研究;2010年11期

8 廉正;張永慶;李星;;中國(guó)汽車(chē)金融服務(wù)業(yè):發(fā)展、問(wèn)題及對(duì)策[J];企業(yè)經(jīng)濟(jì);2010年09期

9 王娟;李俊高;;我國(guó)汽車(chē)金融現(xiàn)狀以及發(fā)展對(duì)策[J];經(jīng)營(yíng)管理者;2010年18期

10 劉全文;曹巧會(huì);;對(duì)當(dāng)前我國(guó)汽車(chē)金融公司發(fā)展現(xiàn)狀分析及政策建議[J];消費(fèi)導(dǎo)刊;2010年06期

相關(guān)碩士學(xué)位論文 前1條

1 許春流;我國(guó)汽車(chē)金融發(fā)展問(wèn)題研究[D];首都經(jīng)濟(jì)貿(mào)易大學(xué);2011年

，

本文編號(hào)：1773476