本文選題：格力電器 + 多元化經(jīng)營(yíng)動(dòng)因　； 參考：《安徽工業(yè)大學(xué)》2017年碩士論文

【摘要】：隨著世界經(jīng)濟(jì)一體化進(jìn)程的加快,貿(mào)易、投資、技術(shù)和金融資本國(guó)際流動(dòng)不斷增加,尤其是信息技術(shù)的迅速發(fā)展,使世界逐步走向信息化社會(huì),世界經(jīng)濟(jì)和市場(chǎng)走向一體化的趨勢(shì)不可阻擋。當(dāng)前,公司的內(nèi)部環(huán)境和外部宏觀環(huán)境都發(fā)生了巨大的變化,企業(yè)之間的競(jìng)爭(zhēng)也在不斷加劇。面對(duì)如此嚴(yán)峻復(fù)雜的國(guó)際國(guó)內(nèi)形式,我國(guó)許多公司開始了多元化經(jīng)營(yíng)之路。一直專注于專業(yè)化經(jīng)營(yíng)的格力電器就是其中之一。本文研究的重點(diǎn)是格力進(jìn)行多元化經(jīng)營(yíng)的動(dòng)因及其動(dòng)因的實(shí)現(xiàn)程度,主要是由以下幾個(gè)部分構(gòu)成:首先分析格力多元化經(jīng)營(yíng)程度;其次,為了分析格力進(jìn)行多元化經(jīng)營(yíng)的動(dòng)因,著重分析了格力的經(jīng)營(yíng)環(huán)境與多元化戰(zhàn)略行業(yè)選擇,采用波特五力模型以及SWOT分析法分析格力經(jīng)營(yíng)環(huán)境,采用GE矩陣分析格力多元化所選行業(yè)的市場(chǎng)吸引力以及格力本身的競(jìng)爭(zhēng)力,并得出格力多元化經(jīng)營(yíng)的動(dòng)因,依次為尋求新的增長(zhǎng)點(diǎn)、保持企業(yè)可持續(xù)增長(zhǎng),整合優(yōu)化資源、實(shí)現(xiàn)智能家居戰(zhàn)略以及分散經(jīng)營(yíng)風(fēng)險(xiǎn)、減緩競(jìng)爭(zhēng)壓力;最后通過分析格力盈利能力、成長(zhǎng)能力、償債能力以及經(jīng)濟(jì)增加值判斷其經(jīng)營(yíng)動(dòng)因的實(shí)現(xiàn)程度,文章最終結(jié)合上述分析提出相關(guān)建議。
[Abstract]:With the acceleration of the process of world economic integration, the international flow of trade, investment, technology and financial capital is increasing, especially the rapid development of information technology, which makes the world move towards an information society step by step.The trend of integration of world economy and market is unstoppable.At present, the internal environment and external macro environment of the company have undergone tremendous changes, and the competition between enterprises is also intensifying.Faced with such severe and complicated international and domestic forms, many companies in China have started to diversify.One of them is Gree Electric, which has been focusing on professional management.This paper focuses on the motivation of Gree's diversification and the degree of its realization, which is mainly composed of the following parts: firstly, it analyzes the degree of Gree's diversification; secondly, in order to analyze the motivation of Gree's diversification,The paper emphatically analyzes Gree's business environment and the choice of diversified strategic industries, and analyzes Gree's operating environment by using Porter's five-force model and SWOT analysis method.GE matrix is used to analyze the market attraction of Gree diversification industry and the competitive power of Gree itself, and the motivation of Gree diversification is obtained, which in turn seeks for new growth points, keeps the sustainable growth of enterprises, and integrates and optimizes resources.Finally, through the analysis of Gree's profitability, growth ability, solvency and economic added value to judge the degree of realization of its business motivation.Finally, the article puts forward some suggestions based on the above analysis.
【學(xué)位授予單位】：安徽工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F406.7;F426.6

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