發(fā)布時(shí)間：2018-04-09 20:32

  本文選題：新能源汽車(chē)　切入點(diǎn)：SWOT分析　出處：《河南財(cái)經(jīng)政法大學(xué)》2017年碩士論文

【摘要】：目前全球面臨能源供應(yīng)短缺、交通擁堵和生活環(huán)境日益惡化的現(xiàn)狀,傳統(tǒng)汽車(chē)行業(yè)面臨很大的轉(zhuǎn)型壓力,國(guó)際社會(huì)越來(lái)越關(guān)注綠色能源的使用,能耗小、低碳環(huán)保的新能源汽車(chē)應(yīng)運(yùn)而生。無(wú)論是發(fā)達(dá)國(guó)家還是處在高速發(fā)展中的發(fā)展中國(guó)家都開(kāi)始新能源汽車(chē)的研發(fā),不少?lài)?guó)家政府出臺(tái)了各種政策支持本國(guó)新能源汽車(chē)產(chǎn)業(yè)的發(fā)展,試圖抓住這個(gè)發(fā)展機(jī)遇。我國(guó)工信部于2015年5月發(fā)布《中國(guó)制造2025》,提出把節(jié)能和新能源汽車(chē)作為重點(diǎn)發(fā)展領(lǐng)域。宇通是我國(guó)較早開(kāi)展新能源汽車(chē)研發(fā)的企業(yè)之一。1999年研發(fā)并產(chǎn)出第一輛新能源汽車(chē),之后經(jīng)過(guò)多年研發(fā),在很多核心領(lǐng)域取得突破。宇通也是我國(guó)最早嘗試客車(chē)整車(chē)出口的企業(yè),目前其客車(chē)的出口量占我國(guó)客車(chē)出口總量的大約五分之一。我國(guó)新能源汽車(chē)發(fā)展順應(yīng)歷史發(fā)展趨勢(shì),前景光明,但當(dāng)前卻面臨著諸如基礎(chǔ)設(shè)施缺乏、價(jià)格居高不下、核心技術(shù)缺失等各種問(wèn)題。宇通作為新能源汽車(chē)發(fā)展的重要參與者,自然也脫離不了這些問(wèn)題的困擾。然而不同于傳統(tǒng)汽車(chē)領(lǐng)域,世界各國(guó)在新能源汽車(chē)發(fā)展中的起點(diǎn)差距相對(duì)較小,在一些發(fā)展中國(guó)家中,新能源汽車(chē)的發(fā)展充滿著可能性,甚至具備一定優(yōu)勢(shì)。本文對(duì)宇通新能源汽車(chē)發(fā)展過(guò)程中所具備的優(yōu)勢(shì)、存在的劣勢(shì)、擁有的機(jī)會(huì)和面對(duì)的威脅進(jìn)行了對(duì)比分析。新能源汽車(chē)是宇通當(dāng)前重要的業(yè)務(wù)之一,也是該企業(yè)未來(lái)的主要發(fā)展方向,所以宇通把發(fā)展新能源汽車(chē)作為企業(yè)應(yīng)對(duì)轉(zhuǎn)型壓力、面向未來(lái)市場(chǎng)需求的重要策略。面對(duì)當(dāng)前企業(yè)優(yōu)勢(shì)和劣勢(shì)兼具,機(jī)遇和挑戰(zhàn)并存,宇通如何揚(yáng)其所長(zhǎng),避其所短,制定和選擇出適合本企業(yè)目前客觀情況的發(fā)展策略,加快新能源業(yè)務(wù)發(fā)展,使其成為整個(gè)企業(yè)發(fā)展的新動(dòng)力和新的利潤(rùn)增長(zhǎng)點(diǎn),是企業(yè)面臨的主要任務(wù)。本文在企業(yè)SWOT分析基礎(chǔ)上對(duì)宇通新能源汽車(chē)的發(fā)展策略進(jìn)行了分析,為企業(yè)未來(lái)的發(fā)展指出了著力點(diǎn)。新能源汽車(chē)發(fā)展涉及到整個(gè)產(chǎn)業(yè)的提升,不能靠企業(yè)單打獨(dú)挑,政府必須對(duì)此給予相應(yīng)的保障。作為一個(gè)成長(zhǎng)中的新能源汽車(chē)生產(chǎn)企業(yè),宇通離不開(kāi)國(guó)家最低的條件保障,沒(méi)有這些基本的支撐,企業(yè)的新能源業(yè)務(wù)在傳統(tǒng)汽車(chē)、國(guó)際汽車(chē)的競(jìng)爭(zhēng)下很難生存下去。文章對(duì)宇通新能源汽車(chē)發(fā)展所需保障措施給予了分析,提出了自己的看法和建議。
[Abstract]:At present, the world is faced with a shortage of energy supply, traffic congestion and worsening living environment. The traditional automobile industry is under great pressure of transformation. The international community is paying more and more attention to the use of green energy, and the energy consumption is low.The low carbon environmental protection new energy vehicle arises at the historic moment.Both developed countries and developing countries are developing new energy vehicles. Many governments have issued various policies to support the development of their new energy automobile industry, trying to seize this development opportunity.China's Ministry of Industry and Information Technology issued "made in China 2025" in May 2015, proposing to focus on energy saving and new energy vehicles.Yutong is one of the enterprises that developed the new energy vehicle in our country earlier. In 1999, we developed and produced the first new energy vehicle. After many years of research and development, we made a breakthrough in many core fields.Yutong is also the first enterprise to try the whole bus export in China. At present, its passenger car export volume accounts for about 1/5 of the total passenger car export in China.The development of new energy vehicles in China conforms to the trend of historical development and has a bright future. However, at present, China is faced with various problems such as lack of infrastructure, high price, lack of core technology and so on.As an important participant in the development of new energy vehicles, Yutong naturally cannot get away from these problems.However, different from the traditional automobile field, the starting point gap in the development of new energy vehicles is relatively small. In some developing countries, the development of new energy vehicles is full of possibilities and even has certain advantages.In this paper, the advantages, disadvantages, opportunities and threats in the development of Yutong New Energy vehicle are compared and analyzed.New energy vehicle is one of the important business of Yutong at present, and it is also the main developing direction of this enterprise in the future. Therefore, Yutong regards the development of new energy vehicle as an important strategy for the enterprise to deal with the pressure of transformation and to face the market demand in the future.Faced with the advantages and disadvantages of the current enterprises, opportunities and challenges coexist, how does Yutong promote its strengths, avoid its shortcomings, formulate and select development strategies suitable for the current objective conditions of the enterprise, and accelerate the development of new energy business,It is the main task for the enterprise to make it a new motive force and a new profit growth point for the whole enterprise.On the basis of enterprise SWOT analysis, this paper analyzes the development strategy of Yutong new energy vehicle, and points out the key points for the future development of the enterprise.The development of new energy vehicles involves the promotion of the whole industry.As a growing new energy automobile production enterprise, Yutong cannot leave the national lowest condition guarantee, without these basic support, the new energy business of the enterprise is difficult to survive under the traditional automobile, the international automobile competition.This paper analyzes the safeguard measures needed for the development of Yutong New Energy vehicle, and puts forward its own views and suggestions.
【學(xué)位授予單位】：河南財(cái)經(jīng)政法大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F426.471

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