本文選題：移動(dòng)互聯(lián)網(wǎng)企業(yè)　切入點(diǎn)：用戶社區(qū)　出處：《中國科技論壇》2017年11期

【摘要】：結(jié)合"門徑"管理方法和漏斗模型構(gòu)建移動(dòng)互聯(lián)網(wǎng)企業(yè)用戶參與創(chuàng)新及其成果轉(zhuǎn)化模型:社區(qū)中擁有信息反饋、評測、技術(shù)三種能力的用戶參與創(chuàng)新及其成果轉(zhuǎn)化的不同階段;企業(yè)通過其創(chuàng)新需求、管理能力、技術(shù)支持對用戶參與創(chuàng)新及其成果轉(zhuǎn)化產(chǎn)生影響。通過對智能手機(jī)企業(yè)線上用戶社區(qū)的多案例比較研究發(fā)現(xiàn),信息、設(shè)計(jì)、生產(chǎn)三種屬性用戶構(gòu)成主要的創(chuàng)新型用戶,不同類型用戶通過各自的能力參與適合的創(chuàng)新活動(dòng);用戶的角色加速轉(zhuǎn)化,用戶創(chuàng)新成為企業(yè)開放創(chuàng)新網(wǎng)絡(luò)的重要主體;社區(qū)呈模塊化發(fā)展,并逐步規(guī)范,成為用戶創(chuàng)新的可靠載體。
[Abstract]:Combined with "door path" management method and funnel model, this paper constructs the model of user participation in innovation and its transformation of achievements in mobile Internet enterprises: users with information feedback, evaluation and technology participate in different stages of innovation and achievement transformation in the community;Through its innovation demand, management ability and technical support, the enterprise has an impact on the user's participation in innovation and its transformation.Through the comparative study of multiple cases in the online user community of smart phone enterprise, it is found that the information, design and production three attribute users constitute the main innovative users, and different types of users participate in the appropriate innovative activities through their respective capabilities;The role of users is transformed rapidly, user innovation becomes the main body of open innovation network, and the community develops in modularization, and becomes the reliable carrier of user innovation.
【作者單位】： 湖南大學(xué)工商管理學(xué)院;
【基金】：國家自然科學(xué)基金項(xiàng)目“高技術(shù)服務(wù)創(chuàng)新網(wǎng)絡(luò)開放式集成模式及演化機(jī)理研究”(71172193),“高技術(shù)服務(wù)創(chuàng)新網(wǎng)絡(luò)平臺(tái)企業(yè)主導(dǎo)能力的演化機(jī)理研究”(71472061) 教育部高校博士點(diǎn)基金項(xiàng)目“開放式集成創(chuàng)新網(wǎng)絡(luò)平臺(tái)企業(yè)的主導(dǎo)作用研究”(20130161110032)
【分類號(hào)】：F273.1;F274;F426.63
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本文編號(hào)：1717456