發(fā)布時(shí)間：2018-04-04 11:00

  本文選題：消費(fèi)者洞察　切入點(diǎn)：手機(jī)市場(chǎng)　出處：《中國(guó)報(bào)道》2017年03期

【摘要】：正從最初的低端機(jī)、山寨機(jī)代表到如今占據(jù)市場(chǎng)主流,中國(guó)手機(jī)除了價(jià)格占據(jù)競(jìng)爭(zhēng)優(yōu)勢(shì)外,更為重要的是在以消費(fèi)者洞察、滿足用戶需求為核心的本地化科技創(chuàng)新方面走在了世界前沿。全世界的人都愛自拍,非洲人民也不例外。但是,由于傳統(tǒng)的手機(jī)鏡頭很難對(duì)深黑色皮膚聚焦,不管是蘋果還是三星,都解決不了拍不好黑人朋友面孔的難題,這一痼疾還是由勤奮的中國(guó)移動(dòng)通訊廠商解決了。由于中國(guó)廠商研發(fā)了很多諸如此類貼近當(dāng)?shù)叵M(fèi)者需求的創(chuàng)新功能,在非洲贏得了很高的人氣與美譽(yù)度。
[Abstract]:From the original low-end machine, the shanzhai machine to the mainstream of the market today, in addition to the price of Chinese mobile phones to occupy a competitive advantage, more important is consumer insight.The localization science and technology innovation which meets the user's needs is at the forefront of the world.People all over the world love to take selfies, and African people are no exception.But because the traditional camera lens is so hard to focus on dark black skin, neither Apple nor Samsung can solve the problem of not getting a black friend's face, a problem that has been solved by hard-working Chinese mobile phone makers.Chinese manufacturers have gained popularity and reputation in Africa as they develop many of these innovative features close to the needs of local consumers.
【分類號(hào)】：F426.63

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