本文選題：服務(wù)衍生　切入點(diǎn)：產(chǎn)品服務(wù)包　出處：《系統(tǒng)工程》2017年03期

【摘要】：依托優(yōu)勢(shì)制造資源進(jìn)行服務(wù)衍生已成為制造企業(yè)獲取競(jìng)爭(zhēng)優(yōu)勢(shì)的重要手段。由于服務(wù)衍生過(guò)程的復(fù)雜性和客戶需求的多樣性,產(chǎn)品-服務(wù)的有效匹配已成為決定服務(wù)衍生能否成功實(shí)現(xiàn)的關(guān)鍵。以服務(wù)衍生的產(chǎn)品服務(wù)包特征分析為基礎(chǔ),刻畫(huà)了制造企業(yè)服務(wù)衍生的過(guò)程,基于穩(wěn)定匹配理論,構(gòu)建了產(chǎn)品模塊-服務(wù)項(xiàng)目的匹配規(guī)劃模型,并給出了問(wèn)題的求解方法,最后實(shí)例驗(yàn)證了研究理論與方法的科學(xué)性與有效性。研究結(jié)果表明:服務(wù)衍生實(shí)質(zhì)是產(chǎn)品與服務(wù)相互匹配的過(guò)程,產(chǎn)品價(jià)值的更大實(shí)現(xiàn)需要服務(wù)襯托,而服務(wù)的價(jià)值創(chuàng)造需要依托產(chǎn)品;兩者的穩(wěn)定匹配有助于客戶問(wèn)題的解決。
[Abstract]:Relying on superior manufacturing resources for service derivation has become an important means for manufacturing enterprises to gain competitive advantage.Due to the complexity of service derivative process and the diversity of customer demand, the effective matching of product-service has become the key to the success of service derivation.Based on the characteristic analysis of service package, this paper describes the process of service derivation in manufacturing enterprise. Based on the theory of stable matching, the matching programming model of product module and service item is constructed, and the method of solving the problem is given.Finally, an example is given to verify the scientific nature and validity of the research theory and method.The results show that: the essence of service derivation is the process of product and service matching, the greater realization of product value needs service foil, and the value creation of service depends on product, and the stable matching between them is helpful to solve customer problems.
【作者單位】： 江蘇大學(xué)管理學(xué)院;
【基金】：國(guó)家自然科學(xué)基金資助項(xiàng)目(71772080;71472077;71172191)
【分類(lèi)號(hào)】：F425
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本文編號(hào)：1709252