5年后,電動(dòng)車會(huì)從“備胎”變?yōu)椤罢贰?/H1>
發(fā)布時(shí)間：2018-03-23 23:19
本文選題：鄭剛 切入點(diǎn)：打破常規(guī) 出處：《商學(xué)院》2017年Z1期
【摘要】：傳統(tǒng)汽車企業(yè)的"超級(jí)汽車"嘗試,北汽新能源選擇"內(nèi)部孵化"的方式,讓一批平均年齡30歲左右的年輕工程師理解年輕消費(fèi)者的需求。"我們敢于打破常規(guī),正向研發(fā),全新設(shè)計(jì),打造一個(gè)擁有純正電動(dòng)基因的品牌,實(shí)際上也是創(chuàng)造了中國(guó)第一個(gè)真正的新能源車品牌。"北汽新能源總經(jīng)理鄭剛對(duì)《商學(xué)院》記者說(shuō)。北汽新能源正打造一個(gè)全新的高端品牌
[Abstract]:The traditional auto company's "Super car" trial, BAIC's new energy choice of "internal incubation", allows a group of young engineers with an average age of 30 or so to understand the needs of young consumers. "We dare to break the rules and are moving towards R & D," he said. Brand new design to create a brand with pure electric genes, In fact, it created the first real brand of new energy vehicles in China, "Zheng Gang, general manager of BAIC New Energy, told Business School." BAIC is building a brand new high-end brand.
【分類號(hào)】：F426.471
，
本文編號(hào)：1655658
本文鏈接：http://sikaile.net/gongshangguanlilunwen/1655658.html
本文選題：鄭剛 切入點(diǎn)：打破常規(guī) 出處：《商學(xué)院》2017年Z1期
【摘要】：傳統(tǒng)汽車企業(yè)的"超級(jí)汽車"嘗試,北汽新能源選擇"內(nèi)部孵化"的方式,讓一批平均年齡30歲左右的年輕工程師理解年輕消費(fèi)者的需求。"我們敢于打破常規(guī),正向研發(fā),全新設(shè)計(jì),打造一個(gè)擁有純正電動(dòng)基因的品牌,實(shí)際上也是創(chuàng)造了中國(guó)第一個(gè)真正的新能源車品牌。"北汽新能源總經(jīng)理鄭剛對(duì)《商學(xué)院》記者說(shuō)。北汽新能源正打造一個(gè)全新的高端品牌
[Abstract]:The traditional auto company's "Super car" trial, BAIC's new energy choice of "internal incubation", allows a group of young engineers with an average age of 30 or so to understand the needs of young consumers. "We dare to break the rules and are moving towards R & D," he said. Brand new design to create a brand with pure electric genes, In fact, it created the first real brand of new energy vehicles in China, "Zheng Gang, general manager of BAIC New Energy, told Business School." BAIC is building a brand new high-end brand.
【分類號(hào)】：F426.471
，
本文編號(hào)：1655658
本文鏈接：http://sikaile.net/gongshangguanlilunwen/1655658.html
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