本文選題：戰(zhàn)略　切入點：SWOT　出處：《貴州財經(jīng)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：自新中國成立至今,我國鋼鐵產(chǎn)業(yè)發(fā)展取得了舉世矚目的成績,鋼鐵產(chǎn)業(yè)產(chǎn)量占全球鋼鐵年總產(chǎn)量比例由最初的0.1%,到2007年的36.4%,排名由第28位到全球第一。2008年全球金融危機(jī)以后,國家為刺激經(jīng)濟(jì)發(fā)展而采取的4萬億政府投資短期內(nèi)取得了巨大的效果,但是鋼鐵產(chǎn)業(yè)在這個投資過程中進(jìn)入了一個誤區(qū)。投資拉動了對鋼鐵的需求,這種需求的增長帶動各種新鋼廠不斷產(chǎn)生,舊鋼廠則不斷上馬增加產(chǎn)能的項目,這進(jìn)一步推動了對鋼鐵的需求,在盲目投資擴(kuò)建下,鋼鐵產(chǎn)業(yè)進(jìn)入了一個“牛鞭效應(yīng)”的誤區(qū),鋼鐵的產(chǎn)能不斷擴(kuò)大,而鋼鐵需求則被虛高。到2011底,我國鋼鐵產(chǎn)業(yè)產(chǎn)能嚴(yán)重大于需求,使得鋼鐵價格長期下跌,鋼廠開工嚴(yán)重不足,整個行業(yè)進(jìn)入寒冬。雖然近幾年國家一直在積極致力于鋼鐵產(chǎn)業(yè)的結(jié)構(gòu)調(diào)整,但是冰凍三尺非一日之寒,所取得的效果并不明顯。在此大背景下,作為鋼鐵產(chǎn)業(yè)鏈中一環(huán)的鋼貿(mào)企業(yè)的生存和發(fā)展面臨著巨大的挑戰(zhàn)。本文正是從這個角度來研究山西省A鋼貿(mào)公司該如何制定發(fā)展戰(zhàn)略才能在惡劣的市場環(huán)境中生存和發(fā)展。本文以山西A鋼貿(mào)公司為研究對象,先通過對A鋼貿(mào)公司的行業(yè)背景和發(fā)展歷程分析,再利用戰(zhàn)略管理分析工具分析山西省鋼貿(mào)行業(yè)所處的國內(nèi)外環(huán)境狀況,找出目前A鋼貿(mào)公司的優(yōu)勢與劣勢以及在新形勢下可能面臨的機(jī)遇與挑戰(zhàn),經(jīng)過調(diào)查、數(shù)據(jù)歸納分析和建模提出了山西A鋼貿(mào)公司發(fā)展戰(zhàn)略-以產(chǎn)品開發(fā)戰(zhàn)略為主,市場滲透戰(zhàn)略為輔。同時為實現(xiàn)此戰(zhàn)略提出了采用實施技術(shù)改造、建立客戶數(shù)據(jù)庫、降低運營成本、建立穩(wěn)定的客戶關(guān)系、提高員工專業(yè)化水平等措施來付諸實踐,最后提出A公司發(fā)展戰(zhàn)略的組織保障、文化保障、制度保障。望此能為山西A鋼貿(mào)公司的生存和發(fā)展提供借鑒。
[Abstract]:Since the founding of New China, China's iron and steel industry has made remarkable achievements in the development of its steel industry. The proportion of steel industry output in the total annual output of steel in the world increased from 0.1% to 36.4% in 2007, ranking from 28th place to the first place in the world. After the global financial crisis in 2008, The 4 trillion government investment adopted by the state to stimulate economic development has achieved tremendous results in the short term, but the steel industry has entered a misunderstanding in this investment process. Investment has driven the demand for steel. This growth of demand has led to the continuous production of various new steel plants, while the old steel mills have been continuously embarking on projects to increase production capacity. This has further promoted the demand for steel. With blind investment and expansion, the steel industry has entered a "bullwhip effect" error zone. The production capacity of iron and steel is constantly expanding, and steel demand is being inflated. By the end of 2011, the production capacity of China's steel industry was seriously larger than the demand, resulting in a long-term decline in steel prices and a serious shortage of construction in steel plants. The whole industry has entered a cold winter. Although the country has been actively engaged in the structural adjustment of the iron and steel industry in recent years, but the freezing of the three feet of ice is not the cold of 1st, the results achieved are not obvious. Under this background, The survival and development of the steel trade enterprises as a link in the iron and steel industry chain are facing great challenges. This paper studies from this angle how the A Steel Trade Company of Shanxi Province should formulate the development strategy in order to be able to develop in the bad market environment. Survival and development. This paper takes Shanxi A Steel Trading Company as the research object, First, by analyzing the industry background and development history of A Steel Trading Company, and then using the strategic management analysis tool to analyze the domestic and foreign environmental conditions of the steel trade industry in Shanxi Province, Find out the advantages and disadvantages of A Steel Trading Company at present and the opportunities and challenges that may be faced in the new situation. Through investigation, data induction, analysis and modeling, the development strategy of Shanxi A Steel Trading Company is put forward, which is based on product development strategy. In order to realize this strategy, we put forward some measures, such as implementing technical transformation, establishing customer database, reducing operation cost, establishing stable customer relationship, improving staff specialization and so on. Finally, the paper puts forward the organizational guarantee, cultural guarantee and system guarantee of A company's development strategy, which can be used for reference for the survival and development of Shanxi A Steel Trading Company.
【學(xué)位授予單位】：貴州財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.31;F272

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