本文關(guān)鍵詞： 哈密地區(qū) 刺繡 刺繡企業(yè) 發(fā)展　出處：《新疆師范大學》2017年碩士論文　論文類型：學位論文

【摘要】：傳統(tǒng)文化保護事實上應該要保護其本真性、保留其核心技藝,因而傳統(tǒng)文化的生產(chǎn)性保護絕非簡單地推進其生產(chǎn)企業(yè)化。傳統(tǒng)手工藝品作為文化與經(jīng)濟、美術(shù)與工藝結(jié)合體,傳承、發(fā)展以經(jīng)濟為主導,但價值核心競爭力在于其本真。本文注重探討哈密維吾爾族傳統(tǒng)刺繡生產(chǎn)性保護中存在的問題。文章共五個部分構(gòu)成。第一部分提出本研究的理論意義與現(xiàn)實意義以及研究目的。據(jù)調(diào)查,雖然哈密市刺繡企業(yè)在農(nóng)村企業(yè)結(jié)構(gòu)升級、提供就業(yè)機會、增加經(jīng)濟收入、消除貧困、刺繡創(chuàng)新、刺繡業(yè)的企業(yè)化等方面起了很大的推動作用;但企業(yè)核心競爭力較弱,合作社的組織形式、分工、人才、產(chǎn)品標準、產(chǎn)品研發(fā)等方面還存在一些問題。本文為了解決這些問題,為提高哈密刺繡企業(yè)核心競爭力與哈密刺繡企業(yè)化發(fā)展相關(guān)研究貢獻微薄之力,提出了一些參考性建議和對策。再次,探討勞動分工理論、企業(yè)競爭力理論、區(qū)域經(jīng)濟發(fā)展理論、創(chuàng)新理論等與本研究相關(guān)的基本理論。以及分析了刺繡企業(yè)有關(guān)的不同觀點。最后所提出的以研發(fā)體系+生產(chǎn)標準+銷售渠道為競爭能力的企業(yè)品牌成長的模式來提高刺繡企業(yè)的競爭力是本文的創(chuàng)新之處。第二部分,主要論述哈密刺繡的歷史悠久、多種文化、區(qū)域性、種類多等特點;以及刺繡企業(yè)與刺繡企業(yè)化的基本概念。第三部分,在6個區(qū)域的調(diào)查和研究過程中發(fā)現(xiàn):一是,豐富的旅游資源,不僅為哈密市旅游業(yè)發(fā)展創(chuàng)造有利條件,同時對哈密刺繡業(yè)的發(fā)展也起了具足輕重的作用。二是,刺繡人力資源開發(fā)。刺繡文化資源與刺繡人力資源的開發(fā)互動。三是,刺繡企業(yè)化是把文化優(yōu)勢轉(zhuǎn)變?yōu)橘Y源優(yōu)勢和經(jīng)濟優(yōu)勢的有效途徑。四是,刺繡企業(yè)對農(nóng)村婦女提供了就業(yè)機會,對脫貧致富做出貢獻。五是,政府的扶持政策降低了市場風險、節(jié)約經(jīng)營成本。六是,企業(yè)家,刺繡創(chuàng)新、刺繡品牌是刺繡業(yè)發(fā)展的關(guān)鍵方面。第四部分,本研究發(fā)現(xiàn)在哈密刺繡企業(yè)發(fā)展中,存在刺繡企業(yè)保護、傳承和發(fā)展與人才缺乏的現(xiàn)實矛盾、刺繡產(chǎn)品質(zhì)量標準難以統(tǒng)一、哈密地區(qū)婦女發(fā)展民間刺繡企業(yè)的認識有待提高、企業(yè)內(nèi)部分工不明晰,缺乏刺繡企業(yè)社會化服務環(huán)境等問題�？傊�,本文在案例研究與資料分析基礎上,提出增強哈密刺繡企業(yè)的核心競爭力,以傳統(tǒng)元素+現(xiàn)代設計+品牌營銷為企業(yè)特色,以研發(fā)+生產(chǎn)標準+銷售渠道為競爭能力的發(fā)展模式,加強刺繡業(yè)的企業(yè)關(guān)聯(lián)—哈密旅游和養(yǎng)蠶業(yè)的發(fā)展、加強哈密刺繡企業(yè)的現(xiàn)代化管理、哈密刺繡要面向世界,就要刺繡在服裝中運用等促進哈密刺繡企業(yè)發(fā)展的對策建議。
[Abstract]:In fact, the protection of traditional culture should protect its authenticity and preserve its core skills. Therefore, the productive protection of traditional culture is not a simple way to promote its production and enterprise.Traditional handicrafts are a combination of culture and economy, art and craft. Inheritance and development is dominated by the economy, However, the core competitiveness of value lies in its true nature. This paper focuses on the problems existing in the productive protection of Hami Uygur traditional embroidery. The paper consists of five parts. The first part puts forward the theoretical significance and practical meaning of this study. Meaning and purpose of research. According to investigation, Although embroidery enterprises in Hami have played a very important role in upgrading the structure of rural enterprises, providing employment opportunities, increasing economic income, eradicating poverty, embroidery innovation, and the industrialization of the embroidery industry, the core competitiveness of enterprises is relatively weak. There are still some problems in the form of organization, division of labor, talents, product standards, product development and so on. In order to solve these problems, In order to improve the core competence of Hami embroidery enterprises and the relative research of Hami embroidery enterprises, some suggestions and countermeasures are put forward. Thirdly, the theory of division of labor and the theory of enterprise competitiveness are discussed. Theory of Regional Economic Development, The innovation theory and other basic theories related to this research, as well as the different viewpoints related to embroidery enterprises are analyzed. Finally, the model of brand growth of enterprises with the competitive power of R & D system production standard sales channel is put forward. To improve the competitiveness of embroidery enterprises is the innovation of this article. This paper mainly discusses the characteristics of Hami embroidery with a long history, many cultures, regions and many kinds, as well as the basic concepts of embroidery enterprises and embroidery enterprises. The third part, in the course of investigation and research in six regions, finds that: first, Rich tourism resources not only create favorable conditions for the development of tourism in Hami City, but also play an important and important role in the development of Hami embroidery industry. Second, The development of embroidery human resources. The interaction between embroidery cultural resources and embroidery human resources. Third, embroidery enterprise is an effective way to transform cultural advantages into resource advantages and economic advantages. Fourth, Embroidery enterprises provide rural women with employment opportunities and contribute to poverty alleviation. Fifth, government support policies reduce market risks and save operating costs. Sixth, entrepreneurs, embroidery innovations, Embroidery brand is the key aspect of the development of embroidery industry. In part 4th, this study found that in the development of Hami embroidery enterprises, there are realistic contradictions between the protection, inheritance and development of embroidery enterprises and the lack of talents, and the quality standards of embroidery products are difficult to unify. In Hami area, women's understanding of the development of folk embroidery enterprises needs to be improved, the division of labor within enterprises is not clear and the social service environment of embroidery enterprises is lacking. In short, this paper is based on the case study and data analysis. The paper puts forward the development mode of enhancing the core competitiveness of Hami embroidery enterprises, with traditional elements modern design brand marketing as the enterprise characteristics, and R & D production standard sales channels as the competitive ability. Strengthening the development of Hami tourism and sericulture industry, strengthening the modern management of Hami embroidery enterprises, Hami embroidery must face the world, it is necessary to apply embroidery in clothing and other countermeasures and suggestions to promote the development of Hami embroidery enterprises.
【學位授予單位】：新疆師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.81

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