本文關鍵詞： 發(fā)展戰(zhàn)略 環(huán)境分析 SWOT分析 印刷業(yè)　出處：《北京交通大學》2017年碩士論文　論文類型：學位論文

【摘要】：S印刷公司是在全國的印刷企業(yè)中處于龍頭的地位,在其所在的華北區(qū)域排行業(yè)內第一的位置,能夠代表華北地區(qū)的印刷行業(yè)的生產(chǎn)水平和發(fā)展狀況。首先,在S印刷公司不懈的努力之下,企業(yè)已經(jīng)取得不俗的成績,在國內的印刷行業(yè)占有一席之地,發(fā)展蒸蒸日上;但是與此同時,S印刷公司也正在遭遇發(fā)展瓶頸,戰(zhàn)略管理方面的不足確實成為了制約企業(yè)進一步發(fā)展的阻礙,使得企業(yè)不能持續(xù)健康的繼續(xù)擴大和發(fā)展,當前的狀態(tài)下有些止步不前。本文根據(jù)S印刷公司的現(xiàn)狀進行了分析,引用國內外的戰(zhàn)略研究文獻,重申對于企業(yè)而言,戰(zhàn)略制定的重要地位,同時從方法論出發(fā),在廣泛吸收參考戰(zhàn)略研究專家學者觀點的基礎上,總結梳理戰(zhàn)略管理和制定戰(zhàn)略的趨勢,提出了制定發(fā)展戰(zhàn)略的內容和方法。本文運用SWOT分析模型,從SWOT涉及到的四個方面對S印刷公司進行了深度剖析。結合PEST分析模型,對印刷行業(yè)戰(zhàn)略發(fā)展環(huán)境細致的分析,根據(jù)以上分析結果,從而提出S印刷公司能夠選擇的發(fā)展戰(zhàn)略,明確企業(yè)戰(zhàn)略重點和戰(zhàn)略實施保障措施�；谝陨戏治�,本文最后得到結論:未來S印刷公司的經(jīng)營方向應著眼于充分發(fā)揮自身優(yōu)勢,通過成長型及成本領先發(fā)展戰(zhàn)略,為提升S印刷公司印刷產(chǎn)業(yè)鏈運營水平和效益,實現(xiàn)企業(yè)成本領先戰(zhàn)略,S印刷公司可提供自身材料供應商的議價能力,進一步把原料采購成本進一步降低,取得成本優(yōu)勢。文中最后為S印刷公司戰(zhàn)略發(fā)展提出實施措施,包括:推進技術創(chuàng)新、優(yōu)化產(chǎn)品結構、推進產(chǎn)品品牌化建設、加強信息化技術的使用、創(chuàng)建學習型企業(yè)文化等戰(zhàn)略實施保障措施等。本文應用啟示:本文通過實證研究的方法,通過對外國印刷業(yè)市場戰(zhàn)略的認識,對我國當前的印刷業(yè)的現(xiàn)狀和處境進行分析,幫助我國的印刷企業(yè)準確判斷外部形勢,理清內外部的優(yōu)劣勢,認清面臨的機遇和挑戰(zhàn),利用好自身優(yōu)勢,及時規(guī)避發(fā)展劣勢,合理制定戰(zhàn)略轉型方案。印刷企業(yè)要切合自身發(fā)展并將資源利用最大化。本文研究成果為印刷企業(yè)決策和部署提供素材及借鑒案例,繼而尋求區(qū)域印刷業(yè)解決求生存圖發(fā)展與整體實力弱的矛盾的解決,提供實踐理論支持,具有重大的參考價值及實踐指導意義。
[Abstract]:S printing company is in the national printing enterprises in the leading position, in its position in the North China region in the first position, can represent the North China printing industry production level and development. First of all. Under the unremitting efforts of S Printing Company, the enterprise has made good achievements, in the domestic printing industry has a place, the development of prosperity; But at the same time, the S printing company is also experiencing the bottleneck of development, the lack of strategic management has indeed become a hindrance to the further development of the enterprise, making the enterprise can not continue to expand and develop healthily. According to the current situation of S Printing Company, this paper analyzes the strategic research literature at home and abroad, and reiterates the importance of strategy making for enterprises. At the same time, from the perspective of methodology, on the basis of widely absorbing the views of experts and scholars of strategic research, the author summarizes the trend of strategic management and strategy formulation. This paper puts forward the content and method of formulating development strategy. This paper analyzes S Printing Company from four aspects involved in SWOT by using SWOT analysis model. Combined with PEST analysis model. On the basis of the above analysis, the development strategy of S Printing Company can be selected, and the strategic emphases of the enterprise and the measures to ensure the implementation of the strategy are clearly defined according to the detailed analysis of the development environment of the printing industry strategy, based on the above analysis. Finally, this paper draws a conclusion: the future business direction of S printing company should focus on giving full play to its own advantages, through the growth and cost leading development strategy, in order to improve the S printing company printing industry chain operation level and efficiency. To realize the enterprise cost leading strategy S printing company can provide the bargaining power of its own material suppliers and further reduce the cost of purchasing raw materials. Finally, the paper puts forward the implementation measures for the strategic development of S Printing Company, including: promoting technological innovation, optimizing product structure, promoting product brand construction, strengthening the use of information technology. This article applies the enlightenment: this article through the empirical research method, through the foreign printing industry market strategy understanding. This paper analyzes the current situation and situation of the printing industry in China to help the printing enterprises accurately judge the external situation, clear the advantages and disadvantages of the internal and external, recognize the opportunities and challenges faced, and make good use of their own advantages. Timely avoid the disadvantages of development, reasonable formulation of strategic transformation program. Printing enterprises should be in line with their own development and maximize the use of resources. The research results of this paper provide materials and reference cases for the decision and deployment of printing enterprises. Then it is of great reference value and practical guiding significance to seek the solution of the contradiction between the survival map development and the weak overall strength of the regional printing industry and to provide practical theoretical support.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.84

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