發(fā)布時(shí)間：2018-02-01 03:42

  本文關(guān)鍵詞： 農(nóng)藥企業(yè) 發(fā)展戰(zhàn)略 戰(zhàn)略轉(zhuǎn)型　出處：《吉林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來(lái),化學(xué)、醫(yī)學(xué)等應(yīng)用學(xué)科的快速發(fā)展促進(jìn)了農(nóng)藥生產(chǎn)的進(jìn)步,中國(guó)農(nóng)藥生產(chǎn)企業(yè)的發(fā)展非常迅速,未來(lái)全球?qū)r(nóng)藥的需求量持續(xù)穩(wěn)定增加,使我國(guó)農(nóng)藥生產(chǎn)企業(yè)獲得了長(zhǎng)足的發(fā)展機(jī)遇。從我國(guó)農(nóng)藥企業(yè)的現(xiàn)狀來(lái)看,技術(shù)和工藝落后,企業(yè)創(chuàng)新能力不足,對(duì)高端藥物的進(jìn)口依賴程度較高,藥業(yè)的同質(zhì)化、高毒性、假劣偽劣產(chǎn)品等問題非常突出,國(guó)家不斷提出轉(zhuǎn)變農(nóng)業(yè)發(fā)展方式,將產(chǎn)品安全、產(chǎn)出高效、資源節(jié)約和環(huán)境友好型的現(xiàn)代農(nóng)業(yè)作為農(nóng)業(yè)發(fā)展的重要內(nèi)容,在這樣的背景下,我國(guó)農(nóng)藥生產(chǎn)企業(yè)的產(chǎn)品和服務(wù)已經(jīng)不能適應(yīng)當(dāng)下現(xiàn)代農(nóng)業(yè)的需求,農(nóng)藥生產(chǎn)企業(yè)的戰(zhàn)略轉(zhuǎn)型勢(shì)在必行�？藙偌瘓F(tuán)是江蘇省農(nóng)藥醫(yī)藥并進(jìn)和多元化發(fā)展的現(xiàn)代企業(yè)集團(tuán),企業(yè)不斷堅(jiān)持科技先導(dǎo)和規(guī)模發(fā)展,以綠色制造的理念不斷發(fā)展和壯大,不斷優(yōu)化發(fā)展戰(zhàn)略。然而,企業(yè)面臨的內(nèi)外部環(huán)境也非常復(fù)雜,農(nóng)藥新品種創(chuàng)新、管理體制變革、綠色產(chǎn)品創(chuàng)新、資源共享等都需要集團(tuán)開拓探索,企業(yè)如何在轉(zhuǎn)型升級(jí)中立于不敗之地,已經(jīng)成為企業(yè)管理者必須解決的難題。研究克勝集團(tuán)的戰(zhàn)略轉(zhuǎn)型問題對(duì)企業(yè)的生產(chǎn)經(jīng)營(yíng)水平、改善經(jīng)營(yíng)困境、提高企業(yè)收益等均有一定的幫助。首先,研究對(duì)克勝集團(tuán)的發(fā)展歷程進(jìn)行了概述,對(duì)集團(tuán)的總體經(jīng)營(yíng)情況、主要銷售產(chǎn)品、市場(chǎng)營(yíng)銷策略和人才管理進(jìn)行了詳細(xì)的說(shuō)明�？藙偌瘓F(tuán)的發(fā)展取得了很大成績(jī),企業(yè)規(guī)模不斷擴(kuò)大,銷售產(chǎn)品被越來(lái)越多的消費(fèi)者認(rèn)可,市場(chǎng)競(jìng)爭(zhēng)力不斷增強(qiáng),人才隊(duì)伍建設(shè)也不斷完善。在發(fā)展過程中存在產(chǎn)業(yè)布局過于分散、行業(yè)發(fā)展遇到瓶頸、缺乏專業(yè)化人才以及風(fēng)險(xiǎn)管理薄弱的問題。出現(xiàn)這些問題的原因主要是由集團(tuán)發(fā)展的宏觀戰(zhàn)略不明確、人才體系建設(shè)不完善和合規(guī)經(jīng)營(yíng)風(fēng)險(xiǎn)意識(shí)不強(qiáng)導(dǎo)致。其次,對(duì)克勝集團(tuán)的經(jīng)營(yíng)環(huán)境進(jìn)行分析,包括外部環(huán)境、內(nèi)部環(huán)境和SWOT分析。在外部環(huán)境方面,對(duì)企業(yè)面臨的政治環(huán)境、經(jīng)濟(jì)環(huán)境、社會(huì)文化環(huán)境和行業(yè)競(jìng)爭(zhēng)環(huán)境進(jìn)行全面闡述。在內(nèi)部環(huán)境方面,對(duì)企業(yè)內(nèi)部的財(cái)務(wù)管理、人力資源管理、風(fēng)險(xiǎn)管理和內(nèi)部經(jīng)營(yíng)方面進(jìn)行了分析。同時(shí),對(duì)企業(yè)面臨的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅進(jìn)行判斷,全面掌握克勝集團(tuán)內(nèi)外部環(huán)境狀況,為企業(yè)戰(zhàn)略制定提供基礎(chǔ)。最后,本文給出了克勝集團(tuán)發(fā)展戰(zhàn)略的制定目標(biāo)、戰(zhàn)略選擇、戰(zhàn)略實(shí)施和戰(zhàn)略保障。提出了企業(yè)的戰(zhàn)略選擇,包括宏觀戰(zhàn)略保持不變,微觀戰(zhàn)略進(jìn)行調(diào)整,產(chǎn)品技術(shù)轉(zhuǎn)型升級(jí),以及多元化的業(yè)務(wù)營(yíng)銷能夠有效促進(jìn)克勝集團(tuán)的整體發(fā)展。發(fā)展戰(zhàn)略的實(shí)施需要依靠戰(zhàn)略認(rèn)同、戰(zhàn)略運(yùn)行和戰(zhàn)略控制三個(gè)步驟,企業(yè)的人員和資源需要全面配合。在戰(zhàn)略實(shí)施的保障方面,主要從控制保障、運(yùn)營(yíng)保障和技術(shù)保障三個(gè)方面體現(xiàn)。
[Abstract]:In recent years, the rapid development of chemical, medical and other applied disciplines has promoted the progress of pesticide production. The development of pesticide production enterprises in China is very rapid, and the global demand for pesticides will continue to increase steadily in the future. From the present situation of pesticide enterprises in our country, the technology and technology are backward, the innovation ability of enterprises is insufficient, and the degree of dependence on the import of high-end drugs is high. The problems of homogenization, high toxicity and fake and inferior products in pharmaceutical industry are very prominent. The state has constantly proposed to change the mode of agricultural development, to make the products safe and efficient. Resource conservation and environment-friendly modern agriculture as an important content of agricultural development, under such a background, the products and services of pesticide production enterprises in China can no longer meet the needs of modern agriculture. The strategic transformation of pesticide production enterprises is imperative. Kesheng Group is a modern enterprise group with the development of pesticide medicine and pesticide in Jiangsu Province. The concept of green manufacturing continues to develop and expand and optimize the development strategy. However, the internal and external environment faced by enterprises is also very complex, new pesticide varieties innovation, management system change, green product innovation. Resource sharing needs to be explored by the group, and how the enterprise is in an invincible position in the transformation and upgrading. It has become a difficult problem for enterprise managers to solve. The study of Kesheng Group's strategic transformation is helpful to the production and management level of enterprises, to improve the difficulties of operation, and to increase the income of enterprises. First of all, it is necessary to study the strategic transformation of Kesheng Group. The research summarizes the development of Kesheng Group, the overall management of the Group, the main sales products. The marketing strategy and talent management are explained in detail. Kesheng Group has made great achievements in the development of the enterprise scale continues to expand sales products are more and more recognized by consumers the market competitiveness is constantly enhanced. In the process of development, the industrial distribution is too scattered, the industry development meets the bottleneck. Lack of professional personnel and weak risk management problems. These problems are mainly due to the lack of clear macro-strategy developed by the group. Talent system construction is not perfect and compliance management risk awareness is not strong. Secondly, the business environment of Kesheng Group is analyzed, including external environment, internal environment and SWOT analysis. The political environment, economic environment, social and cultural environment and the competition environment of the industry are comprehensively expounded. In the internal environment, the financial management and human resource management in the enterprise are discussed. Risk management and internal management are analyzed. At the same time, the strengths, weaknesses, opportunities and threats faced by the enterprise are judged, and the internal and external environment of Kesheng Group is comprehensively grasped. Finally, this paper gives the formulation goal, strategic choice, strategic implementation and strategic guarantee of Kesheng Group's development strategy, and puts forward the strategic choice of the enterprise. Including the macro-strategy to remain unchanged, micro-strategy adjustment, product technology transformation and upgrading. And diversified business marketing can effectively promote the overall development of Kesheng Group. The implementation of development strategy needs to rely on strategic identification, strategic operation and strategic control three steps. The personnel and resources of the enterprise need to cooperate in an all-round way. In the aspect of ensuring the implementation of the strategy, it is mainly reflected in three aspects: control guarantee, operation guarantee and technical guarantee.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.72;F272

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