本文關(guān)鍵詞： 煤炭企業(yè) 營(yíng)銷戰(zhàn)略 戰(zhàn)略制定 SWOT模型　出處：《煤炭技術(shù)》2017年05期 　論文類型：期刊論文

【摘要】：運(yùn)用SWOT模型,對(duì)A煤炭企業(yè)優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)及威脅進(jìn)行分析,從而確定其營(yíng)銷戰(zhàn)略。結(jié)果表明,該企業(yè)"優(yōu)勢(shì)"及"機(jī)會(huì)"得分明顯高于"威脅"和"劣勢(shì)",其營(yíng)銷戰(zhàn)略坐標(biāo)重心位于第一象限,應(yīng)當(dāng)采取增長(zhǎng)型(S-O型)營(yíng)銷戰(zhàn)略;充分利用自身的區(qū)位、規(guī)模和產(chǎn)品優(yōu)勢(shì),積極抓住能源產(chǎn)業(yè)調(diào)整、煤電一體化等外部環(huán)境因素所創(chuàng)造的機(jī)會(huì)。
[Abstract]:By using SWOT model, this paper analyzes the strengths, weaknesses, opportunities and threats of A coal enterprise, and then determines its marketing strategy. The score of "advantage" and "opportunity" of this enterprise is obviously higher than that of "threat" and "inferiority", and the center of its marketing strategy is in the first quadrant, so it should adopt the growth type (S-O) marketing strategy. Make full use of their location, scale and product advantages, actively seize the energy industry adjustment, coal and electricity integration and other external environmental factors created opportunities.
【作者單位】： 河北對(duì)外經(jīng)貿(mào)職業(yè)學(xué)院;
【分類號(hào)】：F274;F426.21
【正文快照】： 0引言新一輪能源結(jié)構(gòu)調(diào)整中,諸多煤炭企業(yè)注定被淘汰;同時(shí),隨著新能源產(chǎn)業(yè)不斷發(fā)展,作為傳統(tǒng)能源供給者,煤炭企業(yè)必然面臨愈加激烈的競(jìng)爭(zhēng)。為此,企業(yè)需要制定適合自身實(shí)際情況的營(yíng)銷戰(zhàn)略,以便維持和開拓市場(chǎng)。基于SWOT模型,以A煤炭企業(yè)集團(tuán)(下文簡(jiǎn)稱為A企業(yè))為研究對(duì)象,討論其，

本文編號(hào)：1456556