本文關(guān)鍵詞：基于SWOT分析的TCL集團財務(wù)戰(zhàn)略研究　出處：《吉林財經(jīng)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：伴隨著全球經(jīng)濟一體化步伐的不斷深入,企業(yè)所處的內(nèi)部和外部環(huán)境也隨之發(fā)生了巨大的變化。為了能夠在時刻變化的市場競爭中取得良好優(yōu)勢并不斷盈利,企業(yè)必須逐步建立和擁有自身的核心競爭力。財務(wù)戰(zhàn)略的目的是通過對企業(yè)資本和資源的有效配置,來保障企業(yè)快速、穩(wěn)定、持續(xù)的發(fā)展,加強企業(yè)在市場中的競爭能力,最終實現(xiàn)企業(yè)自身價值的最大化。因此,讓企業(yè)健康而又平穩(wěn)地發(fā)展,同時培養(yǎng)和強化企業(yè)的競爭優(yōu)勢,成為了研究企業(yè)財務(wù)戰(zhàn)略的重要課題。中國當(dāng)下社會不斷發(fā)展,同時相關(guān)的信息產(chǎn)業(yè)也不斷進步,世界范圍內(nèi)從事家用電器制造的企業(yè)所處經(jīng)營環(huán)境也發(fā)生著根本的改變,全球化的經(jīng)濟形式越來越占主導(dǎo)位置,如何能夠占領(lǐng)全球市場成為大部分跨國企業(yè)發(fā)展的首要任務(wù)。在全球競爭環(huán)境下,家電行業(yè)一直被視作是全球化較敏感的行業(yè)。放眼中國,由于勞動力素質(zhì)和能力較高,同時成本又相對較低,所以很多跨國家電企業(yè)將制造工廠設(shè)置在中國。因許多跨國家電進入中國市場,我國的家電行業(yè)也開始迅猛發(fā)展。在我國改革開放的大環(huán)境下,家電行業(yè)一直成為改革的排頭兵。以TCL集團股份有限公司(下稱TCL集團)為例,長期成為我國家電行業(yè)的模范企業(yè),其經(jīng)過了30余年的不斷發(fā)展,目前成為國內(nèi)最大的、全球化經(jīng)營的電子消費類企業(yè)之一。全文共分成五個部分進行闡述:其中,第一部分為本文的研究背景及研究內(nèi)容,同時包含當(dāng)前國內(nèi)外學(xué)者相關(guān)研究的文獻綜述;第二部分涵蓋財務(wù)戰(zhàn)略的定義、特征以及對相關(guān)理論的解釋說明;第三部分通過對TCL集團發(fā)展進程的回顧,從對其企業(yè)財務(wù)狀況進行SWOT分析;第四部分進一步對TCL集團的財務(wù)戰(zhàn)略進行詳細(xì)分析同時給予相應(yīng)評價;第五部分是對TCL集團財務(wù)戰(zhàn)略提出相應(yīng)對策以及合理的建議。本文通過對TCL集團財務(wù)戰(zhàn)略的研究,不但能夠?qū)ν袠I(yè)內(nèi)其他企業(yè)選擇和制定相關(guān)財務(wù)戰(zhàn)略起到借鑒意義,同時還能完善同行業(yè)其他企業(yè)的財務(wù)管理行為和策略,具有一定的戰(zhàn)略眼光。
[Abstract]:With the deepening of the global economic integration, the internal and external environment of the enterprise has also undergone tremendous changes, in order to be able to gain a good advantage and profit in the constantly changing market competition. Enterprises must gradually establish and have their own core competitiveness. The purpose of financial strategy is to ensure the rapid, stable and sustainable development of enterprises through the effective allocation of capital and resources. Strengthen the competitiveness of enterprises in the market, and ultimately maximize the value of the enterprise itself. Therefore, let the enterprise develop healthily and smoothly, and at the same time cultivate and strengthen the competitive advantage of the enterprise. It has become an important topic to study the financial strategy of enterprises. China's current social development, at the same time, the information industry is also making progress. The business environment of the enterprises engaged in the household electrical appliance manufacturing in the world has also undergone fundamental changes, and the economic form of globalization is becoming more and more dominant. How to occupy the global market has become the most important task for the development of most multinational enterprises. In the global competitive environment, the home appliance industry has been regarded as a sensitive industry of globalization. Because of the high quality and ability of labor force and relatively low cost, many multinational home appliance enterprises set up manufacturing plants in China, because many transnational appliances enter the Chinese market. The household appliances industry in China has also begun to develop rapidly. Under the environment of reform and opening up, the household appliance industry has been the vanguard of reform. Take TCL Group Co., Ltd (hereinafter referred to as TCL Group) as an example. After more than 30 years of continuous development, it has become the largest in China. The paper is divided into five parts: the first part is the research background and content of this paper. At the same time, it includes the literature review of scholars at home and abroad. The second part covers the definition of financial strategy, characteristics and explanation of relevant theories; The third part through the review of the development process of TCL Group, from the SWOT analysis of the financial situation of its enterprises; In the 4th part, the financial strategy of TCL Group is analyzed in detail and the corresponding evaluation is given at the same time. The 5th part is to put forward the corresponding countermeasure and the reasonable suggestion to the TCL group financial strategy. This article through to the TCL group financial strategy research. It can not only provide reference for other enterprises in the same industry to choose and formulate relevant financial strategies, but also improve the financial management behaviors and strategies of other enterprises in the same industry.
【學(xué)位授予單位】：吉林財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F406.7;F426.6

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