本文關(guān)鍵詞：西門子深圳分公司跨文化溝通障礙研究　出處：《深圳大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 西門子深圳分公司 跨文化溝通 溝通障礙 5W理論模型

【摘要】：隨著經(jīng)濟(jì)全球化進(jìn)程的加快,跨國經(jīng)營已經(jīng)成為當(dāng)今世界經(jīng)濟(jì)中的一個(gè)普遍現(xiàn)象,那么跨文化溝通也成為在華外資企業(yè)管理中的重要課題。西門子深圳分公司作為德國西門子公司全資子公司,有近30%的德國員工在公司內(nèi)部任職,在日常工作生活中,難免會(huì)與本土員工存在著跨文化溝通的障礙,使企業(yè)內(nèi)部在跨國和跨部門合作中由于跨文化引起的障礙頻發(fā),導(dǎo)致了企業(yè)內(nèi)組織溝通效率和凝聚力的低下,員工積極性不高等問題的出現(xiàn)。這些問題都亟待管理者的關(guān)注和解決,而管理者能否找出跨文化溝通障礙的克服方法,并是否能避免或減少未來的跨文化溝通問題,關(guān)系到企業(yè)的未來效率和可持續(xù)發(fā)展。本文以西門子深圳分公司為研究對(duì)象,結(jié)合跨文化溝通領(lǐng)域的相關(guān)文獻(xiàn)和理論綜述,對(duì)西門子深圳分公司的跨文化溝通現(xiàn)狀進(jìn)行了深入地研究和分析。首先通過文獻(xiàn)綜述法,回顧總結(jié)了國內(nèi)外關(guān)于跨文化溝通相關(guān)概念及理論研究成果,為后續(xù)的研究打下堅(jiān)實(shí)的理論基礎(chǔ);其次,對(duì)西門子深圳分公司存在的典型跨文化溝通案例進(jìn)行了描述和深刻的分析;接著運(yùn)用5W理論模型,通過深度訪談,分析了該公司內(nèi)部存在的跨文化溝通障礙,并在對(duì)其成因進(jìn)行分析的基礎(chǔ)上,分別從溝通主體和溝通客體,溝通內(nèi)容,溝通渠道和溝通效果五個(gè)方面提出解決的對(duì)策建議。本文的研究結(jié)論及對(duì)策,不僅對(duì)今后西門子深圳分公司跨文化溝通效果的提升產(chǎn)生重要的影響,同時(shí)也能夠?qū)ζ渌惪鐕髽I(yè)跨文化溝通的順利進(jìn)行提供一定的參考和借鑒意義。
[Abstract]:With the acceleration of economic globalization, transnational operation has become a universal phenomenon in the world economy. Therefore, cross-cultural communication has also become an important issue in the management of foreign-funded enterprises in China. As a wholly owned subsidiary of Siemens, Siemens Shenzhen has nearly 30% German employees working in the company. In the daily work life, it is inevitable to have cross-cultural communication barriers with local employees, which makes the cross-cultural obstacles occur frequently in transnational and inter-departmental cooperation. This has led to the low efficiency and cohesion of organizational communication in enterprises and the emergence of problems such as low enthusiasm of employees. These problems are urgent for managers to pay attention to and solve. Whether managers can find out how to overcome the obstacles of intercultural communication, and whether they can avoid or reduce the problems of cross-cultural communication in the future. Related to the future efficiency and sustainable development of enterprises. This paper takes Siemens Shenzhen Branch as the research object, combined with cross-cultural communication related literature and theoretical review. The current situation of cross-cultural communication in Siemens Shenzhen Branch is studied and analyzed. Firstly, through literature review, the related concepts and theoretical research results of cross-cultural communication at home and abroad are reviewed and summarized. Lay a solid theoretical foundation for further research; Secondly, the typical cross-cultural communication cases of Siemens Shenzhen Branch are described and deeply analyzed. Then using the 5W theory model, through in-depth interviews, analyzes the internal cross-cultural communication obstacles, and on the basis of the analysis of its causes, respectively from the communication between the subject and the communication object, communication content. The research conclusions and countermeasures of this paper will not only have an important impact on the promotion of cross-cultural communication effect of Siemens Shenzhen Branch in the future. At the same time, it can also provide some reference and reference for other similar multinational enterprises in cross-cultural communication.
【學(xué)位授予單位】：深圳大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F416.6;F270

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