【摘要】：在知識經濟時代,技術創(chuàng)新和知識產權成為經濟發(fā)展的重要途徑,技術標準逐漸成為專利技術保護和企業(yè)競爭優(yōu)勢的關鍵。全球范圍內的技術標準競爭日益激烈,擁有世界公認的技術標準意味著巨大的市場和經濟利益。因此,發(fā)達國家都在加大標準化戰(zhàn)略的制定和研究,如歐盟擁有的技術標準就有10萬多個,日本擁有的工業(yè)標準有8200多個。很多專家學者和企業(yè)開始對技術標準展開相關研究和實踐。人們發(fā)現(xiàn)技術標準不僅依靠企業(yè)龐大的技術實力和經濟實力,而且越來越多的企業(yè)依靠戰(zhàn)略聯(lián)盟實現(xiàn)對技術標準的壟斷。然而,技術標準聯(lián)盟能否建立,與用戶安裝基礎、轉換成本、網絡結構、技術水平等因素有密切關系。因此,企業(yè)必須在技術標準聯(lián)盟的決策過程中考慮市場容量、自身能力和對方優(yōu)勢等問題。目前的研究多集中在技術標準聯(lián)盟的形成原因角度,側重影響因素的定性分析層面,從定量角度研究技術標準聯(lián)盟影響因素的研究文獻很少�；诖�,本文從以下幾個方面展開研究。首先,闡述了相關研究背景及意義,提出了企業(yè)在技術標準聯(lián)盟決策過程中面對的聯(lián)盟方式、影響因素等問題,描述了本文的研究思路和研究內容,對技術標準聯(lián)盟的相關文獻綜述進行了述評。其次,考慮了在橫向競爭型技術標準聯(lián)盟的情況下,廠商采取技術標準聯(lián)盟策略的影響因素。本文創(chuàng)新性地提出技術標準差距對技術標準聯(lián)盟策略的影響,通過對用戶安裝基礎和市場容量作用的定量分析,得出相應的最優(yōu)策略。第三,考慮了在縱向合作型技術標準聯(lián)盟的情況下,供應商采取加入已有聯(lián)盟的方式,引入利潤分享契約,探討利潤分配比例及折扣價格對聯(lián)盟的影響,并依據結構洞理論進行聯(lián)盟契約簽訂的調整,根據不同情況分析最優(yōu)的聯(lián)盟方式。最后,通過合作博弈的理論,根據不同的市場結構選擇不同的合作博弈方法。最后通過比較不同市場環(huán)境下的技術標準聯(lián)盟策略得出結論。本文的研究為技術標準聯(lián)盟策略提供了具有現(xiàn)實指導意義的結論。不但豐富了技術標準聯(lián)盟的應用范圍,也為技術創(chuàng)新管理的研究提供了可借鑒的成果。
[Abstract]:In the era of knowledge economy, technological innovation and intellectual property rights have become an important way of economic development, and technical standards have gradually become the key to the protection of patented technology and the competitive advantage of enterprises. The competition of technical standards in the world is becoming more and more fierce, and owning the recognized technical standards in the world means great market and economic interests. Therefore, developed countries are increasing the formulation and research of standardization strategy, such as the European Union has more than 100000 technical standards, Japan has more than 8200 industrial standards. Many experts, scholars and enterprises began to carry out relevant research and practice on technical standards. It is found that technical standards not only rely on the huge technical strength and economic strength of enterprises, but also rely on strategic alliance to realize the monopoly of technical standards. However, whether the technical standard alliance can be established is closely related to the user installation foundation, conversion cost, network structure, technical level and so on. Therefore, enterprises must consider market capacity, their own ability and each other's advantages in the decision-making process of technical standards alliance. At present, most of the research focuses on the causes of the formation of the technical standard alliance, focusing on the qualitative analysis of the influencing factors, and the research literature on the influencing factors of the technical standard alliance from the quantitative point of view is very few. Based on this, this paper studies from the following aspects. First of all, this paper expounds the relevant research background and significance, puts forward the alliance mode and influencing factors faced by enterprises in the decision-making process of technical standard alliance, and describes the research ideas and contents of this paper. The literature review of Technical Standards Alliance is reviewed. Secondly, the influencing factors of adopting technical standard alliance strategy are considered in the case of horizontal competitive technical standard alliance. This paper innovatively puts forward the influence of technical standard gap on technical standard alliance strategy, and obtains the corresponding optimal strategy through the quantitative analysis of user installation basis and market capacity. Thirdly, in the case of vertical cooperative technical standards alliance, suppliers adopt the way of joining the existing alliance, introduce profit-sharing contract, and explore the influence of profit distribution ratio and discount price on the alliance. According to the theory of structural hole, the alliance contract is adjusted, and the optimal alliance mode is analyzed according to different conditions. Finally, through the theory of cooperative game, different cooperative game methods are selected according to different market structure. Finally, the conclusion is drawn by comparing the technical standard alliance strategy in different market environments. The research in this paper provides a practical guiding conclusion for the technical standard alliance strategy. It not only enriches the application scope of technical standards alliance, but also provides a reference for the research of technological innovation management.
【學位授予單位】：東北大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F273.1

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