【摘要】：文化產(chǎn)業(yè)是一座城市乃至一個(gè)國家的邏輯思維能力,作為新的經(jīng)濟(jì)增長點(diǎn),文化產(chǎn)業(yè)憑借創(chuàng)意元素高端聚合的能量,締造了現(xiàn)代產(chǎn)業(yè)高速發(fā)展的新奇跡。然而與此同時(shí),數(shù)量眾多的民營文化企業(yè)作為文化產(chǎn)業(yè)的重要構(gòu)成元素受到自身?xiàng)l件和外部環(huán)境的影響,在人才、知識(shí)產(chǎn)權(quán)、市場、資金等多個(gè)方面受到了一定的限制,學(xué)術(shù)界對于民營文化企業(yè)的研究明顯不足,尤其是對于民營文化企業(yè)的融資問題關(guān)注不夠,在文化企業(yè)的自身特點(diǎn)和融資渠道的研究上還不夠深入,特別是對以信用為基礎(chǔ)的民營文化企業(yè)融資擔(dān)保方式的研究仍未展開,關(guān)于推動(dòng)民營文化企業(yè)融資信用擔(dān)保的專門研究更是少之又少。本文在文獻(xiàn)研究的基礎(chǔ)上進(jìn)行了一系列的專家調(diào)查,結(jié)合規(guī)范研究與實(shí)證研究的方法,系統(tǒng)深入地對文化產(chǎn)業(yè)形成的來龍去脈、研究現(xiàn)狀和特點(diǎn)規(guī)律進(jìn)行闡述,篩選了文化產(chǎn)業(yè)融資信用擔(dān)保中影響民營文化企業(yè)信用的重要因素,特別是運(yùn)用層次分析法初步構(gòu)建了文化企業(yè)融資擔(dān)保的信用評價(jià)體系,并且探討了支持文化產(chǎn)業(yè)信用擔(dān)保發(fā)展的政策建議,以期能為我國文化產(chǎn)業(yè)的發(fā)展提供可供借鑒的思路和方法。本文的研究意義在于：其一是加深了對文化產(chǎn)業(yè)中民營文化企業(yè)的認(rèn)識(shí)。本文梳理了文化產(chǎn)業(yè)發(fā)展的相關(guān)理論,剖析了民營文化企業(yè)的本質(zhì)特點(diǎn)以及信用擔(dān)保的功能作用,有助于加深對民營文化企業(yè)信用擔(dān)保的認(rèn)識(shí)以及發(fā)展民營文化企業(yè)融資信用擔(dān)保的必要性和緊迫性的認(rèn)識(shí)；第二,深化拓展了民營文化企業(yè)的信用評價(jià)體系。目前,學(xué)術(shù)界從信用評價(jià)角度對民營文化企業(yè)融資擔(dān)保的研究還比較欠缺。本文分析了信用評價(jià)的含義和屬性,結(jié)合民營文化企業(yè)的自身特點(diǎn),開辟了以信用評價(jià)為主體的民營文化企業(yè)融資擔(dān)保實(shí)現(xiàn)路徑,對于創(chuàng)新文化產(chǎn)業(yè)的融資擔(dān)保方式具有一定的實(shí)踐意義。
[Abstract]:Cultural industry is the logical thinking ability of a city or even a country. As a new economic growth point, cultural industry has created a new miracle of rapid development of modern industry by virtue of the energy of the high end convergence of creative elements. However, at the same time, as an important component of cultural industry, a large number of private cultural enterprises are influenced by their own conditions and external environment, and are limited in many aspects, such as talent, intellectual property, market, capital, etc. The research on private cultural enterprises in academic circles is obviously insufficient, especially on the financing problems of private cultural enterprises, and the research on the characteristics and financing channels of cultural enterprises is not deep enough. Especially, the research on the financing guarantee method of private cultural enterprises based on credit is still not carried out, and the special research on promoting the financing credit guarantee of private cultural enterprises is even less. On the basis of literature research, this paper has carried out a series of expert investigations, combined with the methods of normative research and empirical research, systematically and deeply expounded the background, research status and characteristics of the cultural industry. This paper selects the important factors that affect the credit of private cultural enterprises in financing credit guarantee of cultural industry, especially constructs the credit evaluation system of financing guarantee for cultural enterprises by using AHP. It also discusses the policy suggestions to support the development of cultural industry credit guarantee, in order to provide some ideas and methods for the development of cultural industry in China. The research significance of this paper lies in: first, it deepens the understanding of the private cultural enterprises in the cultural industry. This paper combs the relevant theories of the development of cultural industry, analyzes the essential characteristics of private cultural enterprises and the function of credit guarantee. It is helpful to deepen the understanding of the credit guarantee of the private cultural enterprises and the necessity and urgency of developing the financing credit guarantee of the private cultural enterprises. Second, deepen and expand the credit evaluation system of private cultural enterprises. At present, the research on financing guarantee of private cultural enterprises from the perspective of credit evaluation is still relatively lacking. This paper analyzes the meaning and attribute of credit evaluation, combines the characteristics of private cultural enterprises, and opens up a path to realize the financing guarantee of private cultural enterprises with credit evaluation as the main body. It has certain practical significance for innovating the financing guarantee way of cultural industry.
【學(xué)位授予單位】：西安工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G124

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