【摘要】：煙草樸素包裝是當今社會的一項控煙新政策，其核心是要求煙草產品以樸素統(tǒng)一的形象展示，，去除包裝上華麗的裝飾性、美化性元素。2011年，澳大利亞出臺了一系列法規(guī)強制推行煙草樸素包裝，成為世界上第一個利用樸素包裝立法控煙的國家。澳大利亞的規(guī)定剛一出臺，就立刻引來該國煙草業(yè)的強烈反對：他們認為樸素包裝的相關法規(guī)限制了煙草商標權利人權利行使的自由，侵犯了商標權，甚至有煙草公司請求法院判令相關立法無效。本文根據上述情況，以煙草樸素包裝為研究對象，分析其中存在的商標問題。除導言和結語外，本文共分三章： 第一章首先介紹了煙草樸素包裝的基本概念及其對煙草產品的影響，同時，概述各國針對煙草樸素包裝的立法現(xiàn)狀，并重點介紹了澳大利亞相關法規(guī)和司法實踐狀況； 第二章從煙草樸素包裝對商標功能和商標使用的影響角度，討論該制度對商標權保護體系的沖擊，并經過分析得出結論：雖然煙草樸素包裝對商標權構成限制，但不會從根本上影響商標功能的發(fā)揮，商標獲得知識產權法保護仍具備穩(wěn)固的根基； 第三章主要討論煙草樸素包裝對權利限制的正當性。第一部分首先介紹了《Trips協(xié)議》對知識產權權利限制的條款，并通過分析認為煙草樸素包裝不違反《Trips協(xié)議》的要求；第二部分討論了煙草樸素包裝對商標權利限制的正當性，并經過分析得出結論：以公共健康這一公共利益為目的對商標權限制具備正當性，并且這種限制屬于合理、必須的，不會構成公權對私權利不正當?shù)母深A。同時也指出，我國如果引入煙草樸素包裝制度，在現(xiàn)有商標法律體系層面不存在根本性障礙，但是需要提升現(xiàn)階段國內控煙水平，并使公眾能夠接受煙草產品樸素包裝，甚至“丑陋”零售包裝的現(xiàn)實。
[Abstract]:Tobacco plain packaging is a new policy of tobacco control in today's society. Its core is to require tobacco products to be displayed in a plain and unified image, and to remove the gorgeous decorative and beautifying elements on the packaging. Australia has introduced a series of laws and regulations to enforce tobacco packaging, becoming the first country in the world to control tobacco by simple packaging legislation. As soon as Australia's regulations were introduced, they immediately drew strong opposition from the country's tobacco industry: they argued that the rules on plain packaging restricted the freedom of holders of tobacco trademarks to exercise their rights and infringed on trademark rights. Even tobacco companies have asked the court to invalidate the relevant legislation. According to the above situation, this paper analyzes the trademark problems in plain packaging of tobacco. In addition to the introduction and conclusion, this paper is divided into three chapters: the first chapter introduces the basic concept of tobacco plain packaging and its impact on tobacco products, at the same time, summarizes the current legislative situation of tobacco plain packaging in various countries. And introduces the relevant laws and regulations of Australia and the judicial practice situation emphatically; The second chapter discusses the impact of this system on trademark protection system from the perspective of the impact of tobacco plain packaging on trademark function and trademark use. However, it will not affect the function of trademark fundamentally, and the protection of trademark acquired by intellectual property law still has a solid foundation; The third chapter mainly discusses the legitimacy of tobacco packaging to the right restriction. The first part introduces the provisions of the Trips Agreement on the limitation of intellectual property rights, and through the analysis of the simple packaging of tobacco does not violate the requirements of the "Trips Agreement"; The second part discusses the legitimacy of tobacco simple packaging to the restriction of trademark right, and draws the conclusion that the limitation of trademark right is justified for the purpose of public health, and this kind of restriction is reasonable and necessary. It does not constitute improper interference of public power in private rights. At the same time, it is also pointed out that there are no fundamental obstacles in the existing trademark legal system if the simple packaging system of tobacco is introduced in our country, but it is necessary to raise the level of tobacco control in China at the present stage and to enable the public to accept the plain packaging of tobacco products. Even the reality of "ugly" retail packaging.
【學位授予單位】：華東政法大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：D913

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相關期刊論文 前1條

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