【摘要】：臺灣電子信息產(chǎn)業(yè)(ICT產(chǎn)業(yè))崛起于上世紀80年代初期,在90年代步入高速增長的黃金期,并取代傳統(tǒng)產(chǎn)業(yè)成為臺灣經(jīng)濟發(fā)展的龍頭和支柱ICT產(chǎn)業(yè)作為臺灣經(jīng)濟的支柱產(chǎn)業(yè),對臺灣整個社會經(jīng)濟起著至關(guān)重要的作用。本文通過對臺灣ICT產(chǎn)業(yè)發(fā)展歷史進行回顧,對現(xiàn)狀進行研究分析,得出臺灣ICT產(chǎn)業(yè)現(xiàn)階段的實際狀況以及具備的優(yōu)勢和存在的問題,并針對問題提出有針對性的對策和建議本文主要運用產(chǎn)品生命周期理論價值鏈模型和波特五力模型對臺灣ICT產(chǎn)業(yè)進行從全球到本島多視角,從宏觀到微觀多層面的分析,得到臺灣ICT產(chǎn)業(yè)的具體現(xiàn)狀是臺灣ICT產(chǎn)業(yè)正處于由成長期向成熟期轉(zhuǎn)變的過程中,正在通過提高設(shè)計制造能力和品牌維護能力,不斷提升自身在全球價值鏈中的地位,爭取獲得更高的利潤,在全球市場中的競爭壓力較大,主要表現(xiàn)在供過于求導(dǎo)致的高購買者議價能力和來自中國大陸印度韓國和巴西等同行對手或潛在對手的競爭最后本文從政策制度技術(shù)和結(jié)構(gòu)等方面提出合理規(guī)劃ICT產(chǎn)業(yè)發(fā)展方向,著力產(chǎn)業(yè)鏈的協(xié)作與整合調(diào)整產(chǎn)業(yè)結(jié)構(gòu)重視知識產(chǎn)權(quán)著力打造臺灣自有品牌加強兩岸合作等對策和建議
[Abstract]:Taiwan's electronic information industry (ICT) rose in the early 1980s, entered the golden period of rapid growth in the 1990s, and replaced the traditional industry as the leading and pillar ICT industry of Taiwan's economic development as the pillar industry of Taiwan's economy. It plays a vital role in Taiwan's whole society and economy. By reviewing the history of the development of Taiwan's ICT industry, this paper studies and analyzes the current situation of Taiwan's ICT industry, and draws a conclusion of the actual situation, advantages and existing problems of Taiwan's ICT industry at the present stage. And put forward targeted countermeasures and suggestions this paper mainly uses the product life cycle theory value chain model and Porter's five forces model to analyze Taiwan's ICT industry from global to local multiple perspectives from macro to micro multi-level analysis. The specific status quo of Taiwan's ICT industry is that Taiwan's ICT industry is in the process of transition from growth to maturity, and is constantly upgrading its position in the global value chain by improving its design and manufacturing capabilities and brand maintenance capabilities. For higher profits and greater competitive pressure in global markets, It is mainly manifested in the high buyer's bargaining power caused by oversupply and the competition from counterparts such as India, Korea and Brazil in mainland China. Finally, this paper puts forward a reasonable plan from the aspects of policy, system, technology, structure and so on. ICT industry development direction, Focusing on the Cooperation and Integration of the Industrial chain and adjusting the Industrial structure pay attention to intellectual property Rights and focus on Building Taiwan's own Brand and strengthening Cross-Strait Cooperation and other Countermeasures and suggestions
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.6

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