【摘要】：二十一世紀(jì)不僅是旅游經(jīng)濟(jì)飛速發(fā)展的時(shí)期，也是知識經(jīng)濟(jì)發(fā)展的時(shí)代。我國旅游業(yè)近年來發(fā)展勢頭較好，帶動(dòng)著相關(guān)產(chǎn)業(yè)的蓬勃發(fā)展，在促進(jìn)社會(huì)經(jīng)濟(jì)發(fā)展和產(chǎn)業(yè)鏈條良性發(fā)展方面扮演著越來越重要的角色。中國旅游業(yè)取得的成績雖然令人注目，但是在發(fā)展過程中也出現(xiàn)了很多問題，這些問題嚴(yán)重阻礙了旅游業(yè)更進(jìn)一步的發(fā)展。其中，旅游產(chǎn)品的知識產(chǎn)權(quán)保護(hù)問題就是比較突出的一大方面。旅游產(chǎn)品的內(nèi)容較多，具有綜合性的特點(diǎn)，這樣就決定了旅游產(chǎn)品知識產(chǎn)權(quán)的保護(hù)必須運(yùn)用多樣性的方法，同時(shí)也代表著旅游知識產(chǎn)權(quán)保護(hù)將會(huì)是一個(gè)系統(tǒng)的工程。面對日趨激烈的旅游行業(yè)競爭，要做好這樣一個(gè)系統(tǒng)工程就需要旅游經(jīng)營者可以全面的運(yùn)用知識產(chǎn)權(quán)，從著作、商標(biāo)、專利各方面來維護(hù)自己的合法權(quán)利，從而使自己在競爭中獲得優(yōu)勢。這就是本文所要探討的基本問題—旅游產(chǎn)品的知識產(chǎn)權(quán)保護(hù)。 本文共分為三大部分。第一部分“旅游產(chǎn)品知識產(chǎn)權(quán)保護(hù)概述”主要探討旅游產(chǎn)品如何界定及其法律屬性、旅游產(chǎn)品知識產(chǎn)權(quán)保護(hù)的基本途徑和旅游產(chǎn)品知識產(chǎn)權(quán)保護(hù)的意義三大方面。因旅游產(chǎn)品定義較多，本文所研究的旅游產(chǎn)品僅限于旅游經(jīng)營者經(jīng)營的旅游產(chǎn)品,其核心要素是旅游服務(wù)。在了解旅游產(chǎn)品概念的基礎(chǔ)上指出保護(hù)旅游產(chǎn)品知識產(chǎn)權(quán)對促進(jìn)旅游業(yè)發(fā)展的重要意義。 第二部分“旅游產(chǎn)品知識產(chǎn)權(quán)保護(hù)現(xiàn)狀分析”主要就目前我國旅游產(chǎn)品知識產(chǎn)權(quán)保護(hù)中出現(xiàn)的著作權(quán)、商標(biāo)權(quán)、專利權(quán)問題和有無違反反不正當(dāng)競爭法的內(nèi)容問題進(jìn)行闡述。以知識產(chǎn)權(quán)法為標(biāo)準(zhǔn)，對旅游產(chǎn)品知識產(chǎn)權(quán)保護(hù)體系中涉及的知識產(chǎn)權(quán)問題詳細(xì)分析。 第三部分“加強(qiáng)旅游產(chǎn)品知識產(chǎn)權(quán)保護(hù)的對策”是整個(gè)文章的重點(diǎn)部分。在前兩章基本內(nèi)容和現(xiàn)狀的闡述下，分析目前對于我國旅游產(chǎn)品知識產(chǎn)權(quán)保護(hù)方面可以采取的對策。主要包括提高旅游產(chǎn)品知識產(chǎn)權(quán)的保護(hù)意識、在目前我國知識產(chǎn)權(quán)法律框架體系內(nèi)，正確運(yùn)用知識產(chǎn)權(quán)法律保護(hù)，建立健全權(quán)責(zé)體系和加強(qiáng)旅游產(chǎn)品知識產(chǎn)權(quán)保護(hù)執(zhí)法制度三大方面。
[Abstract]:The 21 century is not only the period of rapid development of tourism economy, but also the era of knowledge economy development. In recent years, China's tourism industry has a good development momentum, driving the vigorous development of related industries, and playing a more and more important role in promoting the social and economic development and the benign development of the industrial chain. Although the achievements of Chinese tourism are remarkable, there are many problems in the process of development, which seriously hinder the further development of tourism. Among them, the intellectual property protection of tourism products is a relatively prominent aspect. The content of tourism products is more and has the comprehensive characteristics, which determines the protection of intellectual property rights of tourism products must use a variety of methods, but also represents that the protection of tourism intellectual property rights will be a systematic project. In the face of the increasingly fierce competition in the tourism industry, in order to do such a systematic project well, it is necessary for tourism operators to fully use intellectual property rights to safeguard their legal rights from the aspects of books, trademarks and patents. Thus make oneself gain advantage in competition. This is the basic problem to be discussed in this paper-the protection of intellectual property rights of tourism products. This paper is divided into three parts. The first part "Overview of intellectual property protection of tourism products" mainly discusses how to define tourism products and their legal attributes, the basic ways to protect intellectual property rights of tourism products and the significance of intellectual property protection of tourism products. Because there are many definitions of tourism products, the tourism products studied in this paper are limited to tourism products operated by tour operators, whose core element is tourism service. On the basis of understanding the concept of tourism products, this paper points out the importance of protecting the intellectual property rights of tourism products to promote the development of tourism. The second part, "Analysis of the present situation of intellectual property protection of tourism products", mainly expounds the problems of copyright, trademark, patent right and the content of the violation of anti-unfair competition law in the protection of intellectual property rights of tourism products in our country at present. Based on the intellectual property law, this paper analyzes the intellectual property rights in the system of intellectual property protection of tourism products in detail. The third part is the key part of the whole article, which is to strengthen the protection of intellectual property rights of tourism products. Based on the analysis of the basic contents and present situation of the first two chapters, this paper analyzes the countermeasures that can be taken to protect the intellectual property rights of tourism products in China. It mainly includes raising the awareness of intellectual property protection of tourism products, correctly applying intellectual property legal protection within the current legal framework of intellectual property rights in our country. Establish and perfect the system of rights and responsibilities and strengthen the law enforcement system of intellectual property protection of tourism products.
【學(xué)位授予單位】：中南民族大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：D923.4

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