本文選題：IT市場 + 信息落差牟利行為�。� 參考：《四川省社會科學(xué)院》2013年碩士論文

【摘要】：隨著現(xiàn)代科技的迅猛發(fā)展，人類生活日益數(shù)字化、虛擬化，置身科技大潮中的我們很可能面臨知識嚴重滯后從而不能有效適應(yīng)數(shù)字化變革的被動局面。這樣的問題反映到消費領(lǐng)域特別是高科技產(chǎn)品消費領(lǐng)域就更加明顯，我們大多數(shù)人都可能已經(jīng)淪為“信息落差”的利益損失者。 本文所指的信息落差牟利行為，是指以IT市場為代表的高新技術(shù)市場中的生產(chǎn)商、中介商以及最終經(jīng)銷商，利用客觀存在的信息落差，或人為制造、夸大這一落差，即利用或人為制造電子產(chǎn)品的“技術(shù)性”、“專業(yè)性”與買家消費知識的“有限性”、“滯后性”之間的時空差異，而牟取不當商業(yè)利益的欺詐行為。 簡言之，IT市場信息落差牟利行為的本質(zhì)是，不良經(jīng)銷商利用買賣雙方的“IT市場信息落差”而實施的商業(yè)欺詐行為。 IT市場信息落差牟利行為的產(chǎn)生原因有：第一，商家“商業(yè)利潤最大化”的本能驅(qū)使。第二，消費者缺乏專業(yè)消費知識，具體包括計算機專業(yè)知識及法律知識。 IT市場信息落差牟利行為的類型有：第一，，經(jīng)營者之間惡意串通而實施的信息落差牟利行為。第二，經(jīng)營者利用產(chǎn)品之間的性能差異而實施的信息落差牟利行為。第三，經(jīng)營者利用價格行情而實施的信息落差牟利行為。第四，經(jīng)營者借助包裝而實施的信息落差牟利行為。第五，經(jīng)營者通過“偷換概念”的方式實施的信息落差牟利行為。 IT市場信息落差牟利行為的違法性在于：首先，該行為違反了消費者權(quán)益保護法。不僅侵犯了消費者的知情權(quán)，也侵犯了消費者的自主選擇權(quán)。其次，違反了廣告法及反不正當競爭法，最后也違反了知識產(chǎn)權(quán)法。 要對“IT市場信息落差牟利行為”進行法律規(guī)制，主要從兩個層面做起，第一，“自律”層面，消費者與經(jīng)營者都應(yīng)增強法律意識，這就不但要求消費者要提高自我保護意識，也要求經(jīng)營者要強化誠信經(jīng)營意識。第二，“他律”層面，國家應(yīng)依法加強市場監(jiān)管。
[Abstract]:With the rapid development of modern science and technology, human life is becoming more and more digital and virtualized. In the tide of science and technology, we are likely to face the passive situation of serious lag of knowledge and can not effectively adapt to digital change. Such problems are even more evident in the consumer sector, especially in the area of high-tech consumption, where most of us may have become losers from the "information gap". The information gap in this paper refers to the producers, intermediaries and final dealers in the high-tech market represented by the IT market, using the objective information gap, or artificially manufacturing, to exaggerate the gap. That is to say, the space-time difference between "technical", "professional", "limited" and "lag" of consumer knowledge between the use or artificial manufacture of electronic products, and the fraudulent behavior of obtaining improper commercial benefits. In short, the essence of the behavior of making profits from the information drop in the IT market is that the bad dealer uses the "IT market information gap" between the buyer and the seller to carry out commercial fraud. The reasons for the profit-making behavior in the IT market information fall are as follows: first, Business "business profit maximization" instinct driven. Second, consumers lack professional consumer knowledge, including computer expertise and legal knowledge. Secondly, the operator makes use of the performance difference between the products to make profit from the information drop. Third, operators use the price market and the implementation of the information gap for profit. Fourth, the operator with the help of packaging and the implementation of the information gap and profit-making behavior. Fifthly, the operators' behavior of making profits by "changing the concept of information". The illegality of the behavior of making profits by information drop in IT market lies in: first, the behavior violates the law of consumer rights and interests protection. Not only infringes the consumer's right to know, but also infringes on the consumer's right to choose. Secondly, it violates the advertising law and anti-unfair competition law, and finally violates the intellectual property law. In order to regulate "the behavior of making profits from the information gap in IT market", we should mainly start from two levels. First, at the level of "self-discipline", both consumers and operators should enhance their legal awareness, which not only requires consumers to enhance their awareness of self-protection. Also requires the operator to strengthen the good faith management consciousness. Second, "heteronomy" level, the state should strengthen market supervision according to law.
【學(xué)位授予單位】：四川省社會科學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：D922.294

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