本文選題：真品舊貨翻新銷售 + 商標(biāo)功能��； 參考：《華東政法大學(xué)》2013年碩士論文

【摘要】：隨著真品舊貨翻新銷售行業(yè)的商業(yè)化發(fā)展，，不斷地引發(fā)了有關(guān)商標(biāo)侵權(quán)的爭(zhēng)議。而我國(guó)知識(shí)產(chǎn)權(quán)法律體系中針對(duì)二次流通領(lǐng)域的商標(biāo)侵權(quán)問題并未有詳實(shí)的規(guī)定。從節(jié)約資源的角度而言，真品舊貨翻新銷售產(chǎn)業(yè)的發(fā)展可以避免資源的浪費(fèi)，但是其所面臨的商標(biāo)侵權(quán)問題不解決，肯定會(huì)影響該產(chǎn)業(yè)的發(fā)展。所以，分析、研究真品舊貨翻新銷售行為的商標(biāo)侵權(quán)問題，構(gòu)建可行的規(guī)則是當(dāng)下健康發(fā)展真品舊貨翻新銷售行業(yè)所亟待解決的問題。本文結(jié)合商標(biāo)法領(lǐng)域的相關(guān)理論，從不同的角度進(jìn)行分析，試圖提出解決該問題的思路和方向。 本文共分為三章： 第一章，首先通過對(duì)真品舊貨翻新銷售行為的定義、類型做出了詳細(xì)的分析，明確了這一行為所涉及的概念問題，在此基礎(chǔ)上提出關(guān)于真品舊貨翻新銷售行為商標(biāo)侵權(quán)糾紛所涉及的問題，結(jié)合相關(guān)的法學(xué)理論，明確從商標(biāo)功能、混淆理論以及商標(biāo)權(quán)窮竭理論等角度著手分析爭(zhēng)議問題。 第二章，首先從商標(biāo)功能著手，探討真品舊貨翻新銷售行為對(duì)商標(biāo)權(quán)人實(shí)現(xiàn)其三大商標(biāo)功能所造成的影響，并由此來分析并判斷不同的真品翻新行為是否會(huì)對(duì)商標(biāo)權(quán)人的利益產(chǎn)生損害。其次從混淆理論角度出發(fā)，在該理論的基礎(chǔ)上對(duì)真品舊貨翻新銷售行為的各種類型逐一進(jìn)行分析，討論翻銷行為是否會(huì)產(chǎn)生混淆可能性以及如何產(chǎn)生混淆可能性。然后，根據(jù)商標(biāo)權(quán)窮竭理論，分析翻銷行為是否可以以該理論為抗辯理由，并對(duì)特殊的翻銷行為類型進(jìn)行了針對(duì)性的分析。最后，從商標(biāo)權(quán)人的角度出發(fā)，分析合同限制是否有利于商標(biāo)人解決翻銷行為的侵權(quán)問題，并討論了合同限制條款是否會(huì)違背反壟斷的相關(guān)規(guī)定。 第三章，首先總結(jié)了我國(guó)現(xiàn)行法律法規(guī)中對(duì)于真品舊貨翻新銷售行為的規(guī)定，提取了其共同的規(guī)則，并結(jié)合上文的分析判斷該規(guī)則對(duì)于解決真品翻新銷售行為商標(biāo)侵權(quán)問題的有效性。然后，借鑒民事法律理論的侵權(quán)判斷規(guī)則，提出解決爭(zhēng)議問題應(yīng)當(dāng)以侵權(quán)認(rèn)定為原則、不侵權(quán)為例外的觀點(diǎn)，以及在爭(zhēng)議問題中使用商標(biāo)權(quán)窮竭理論的條件，為判定真品舊貨翻新銷售行為的商標(biāo)侵權(quán)問題提供綜合性判斷思路與方向。
[Abstract]:With the commercial development of retreading and selling of real goods, it has caused the dispute about trademark infringement. However, there are no detailed regulations on trademark infringement in the field of secondary circulation in China's intellectual property law system. From the point of view of saving resources, the development of retainer sales industry of genuine goods can avoid the waste of resources, but the problem of trademark infringement is not solved, which will definitely affect the development of this industry. Therefore, it is urgent to study the trademark infringement problem and construct feasible rules for the healthy development of the real old goods refurbishment sales industry. Based on the related theories in the field of trademark law, this paper analyzes from different angles and tries to put forward some ideas and directions to solve this problem. This paper is divided into three chapters: the first chapter, through the definition of the real old goods refurbishment sales behavior, the type has made the detailed analysis, has clarified the concept question which this behavior involves, On the basis of this, this paper puts forward the problems involved in trademark infringement disputes concerning the renovation and sale of real goods, and analyzes the disputes from the perspective of trademark function, confusion theory and exhaustion of trademark rights, combined with relevant legal theories. In the second chapter, from the perspective of trademark function, the author probes into the influence of the renovation and sale of genuine used goods on the trademark owner's realization of its three major trademark functions. And then analyze and judge whether different renovation will harm the interests of the trademark owner. Secondly, from the perspective of confusion theory, this paper analyzes the various types of resale behavior of old goods on the basis of the theory, and discusses whether the reselling behavior will lead to confusion and how to produce confusion possibility. Then, according to the theory of exhaustion of trademark rights, the author analyzes whether the theory can be used as a defense, and makes a targeted analysis on the special types of selling behavior. Finally, from the trademark owner's point of view, this paper analyzes whether the contract restriction is beneficial to the trademark owner to solve the infringement problem, and discusses whether the contract restriction clause will violate the antitrust regulations. The third chapter summarizes the current laws and regulations of our country for the renovation of old goods sales provisions, extracted its common rules, Combined with the above analysis, this rule is effective to solve the trademark infringement problem. Then, drawing on the tort judgment rules of civil law theory, the author puts forward the view that the dispute settlement should be based on the principle of tort determination, no infringement as exception, and the conditions for the use of the theory of exhaustion of trademark rights in the dispute. This paper provides a comprehensive judgment method and direction for judging trademark infringement of renovation and sale of old goods.
【學(xué)位授予單位】：華東政法大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：D923.43

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