本文選題：商標(biāo)許可 + 增值利益�。� 參考：《華中師范大學(xué)》2014年碩士論文

【摘要】：商標(biāo)使用許可,是商標(biāo)所有人行使商標(biāo)權(quán)的一種重要方式。商標(biāo)所有人許可他人使用其注冊(cè)商標(biāo),不僅可以為企業(yè)帶來(lái)豐厚的利潤(rùn),而且能夠提升企業(yè)的品牌形象,實(shí)現(xiàn)商標(biāo)無(wú)形資產(chǎn)增值。但商標(biāo)許可也可能存在一定的法律風(fēng)險(xiǎn)。實(shí)踐中,商標(biāo)許可合同規(guī)定不夠周延、被許可人的不當(dāng)使用行為等都有可能影響企業(yè)的品牌形象。由于我國(guó)商標(biāo)使用許可制度建立與發(fā)展的時(shí)間還比較短,造成商標(biāo)使用許可制度與實(shí)踐操作均出現(xiàn)了一些問(wèn)題。 中國(guó)法院知識(shí)產(chǎn)權(quán)司法保護(hù)狀況統(tǒng)計(jì)數(shù)據(jù)顯示,最近幾年商標(biāo)民事糾紛案件顯著增多,其中疑難復(fù)雜的新型案件比重也逐年上升。而這些疑難復(fù)雜的新型案件涉及諸多商標(biāo)許可理論與實(shí)踐問(wèn)題。例如：娃哈哈商標(biāo)許可糾紛、方型瓶立體商標(biāo)爭(zhēng)議、王老吉商標(biāo)權(quán)屬糾紛、深圳唯冠公司與蘋(píng)果公司商標(biāo)糾紛等案件�，F(xiàn)行商標(biāo)許可制度對(duì)于這些問(wèn)題并沒(méi)有直接規(guī)定,如何進(jìn)一步完善商標(biāo)許可制度值得學(xué)者研究。 本文主要探討商標(biāo)許可增值利益分配的理論基礎(chǔ)以及具體分配方法。建立合理的商標(biāo)許可增值利益分配制度對(duì)于平衡商標(biāo)許可雙方利益,尤其是保護(hù)被許可人的利益具有重要意義。論文共由五個(gè)部分組成： 第一部分,首先,通過(guò)二則典型案例引出論文研究問(wèn)題,即構(gòu)建商標(biāo)許可增值利益分配制度的必要性；其次,介紹有關(guān)商標(biāo)許可增值利益的現(xiàn)有研究并做簡(jiǎn)要評(píng)述；最后,明確界定與商標(biāo)許可增值利益研究密切相關(guān)的幾個(gè)概念。 第二部分,主要以美國(guó)為例,介紹商標(biāo)許可增值利益分配制度的實(shí)踐做法。盡管兩國(guó)商標(biāo)制度發(fā)展階段不一樣,但是在知識(shí)產(chǎn)權(quán)保護(hù)的全球化背景下,商標(biāo)理論與實(shí)踐問(wèn)題及其保護(hù)路徑有其共通之處。研究我國(guó)商標(biāo)許可增值利益分配問(wèn)題,不妨將視角放遠(yuǎn)點(diǎn),而分析美國(guó)商標(biāo)許可增值利益分配做法有益拓寬解決思路。 第三部分,簡(jiǎn)要評(píng)述學(xué)者提出的主要理論依據(jù),包括不當(dāng)?shù)美贫�、添附制度等�；诶追治?這些依據(jù)均不具有制度契合性和現(xiàn)實(shí)可行性,另尋其他理論依據(jù)與制度支撐似乎迫在眉睫。論文擬從財(cái)產(chǎn)權(quán)勞動(dòng)學(xué)說(shuō)、利益平衡原則等法理角度論證其分配的合理性,并提出參考民法共有制度可以恰當(dāng)?shù)亟鉀Q商標(biāo)許可增值利益的歸屬與分配。 第四部分,主要探討商標(biāo)許可增值利益分配的具體方法。其中,運(yùn)用市場(chǎng)結(jié)構(gòu)模型法評(píng)估商標(biāo)價(jià)值；借鑒層次分析法確定商標(biāo)許可雙方分配比例。 第五部分,基于前文的論述,提出完善我國(guó)商標(biāo)許可增值利益分配制度的具體構(gòu)想。包括：拓展商標(biāo)強(qiáng)制許可范圍；建立商標(biāo)優(yōu)先許可制度；參考共有制度解決分配的理論障礙；明確商標(biāo)許可增值利益分配的原則及操作方法；相關(guān)建議法條。
[Abstract]:Trademark license is an important way for trademark owner to exercise trademark right. Trademark owners license others to use their registered trademarks, which can not only bring rich profits to enterprises, but also enhance the brand image of enterprises and realize the appreciation of intangible assets of trademarks. However, trademark licensing may also have certain legal risks. In practice, the trademark license contract is not comprehensive enough, the improper use of the licensee may affect the brand image of the enterprise. Since the establishment and development of trademark licensing system in China is relatively short, there are some problems in trademark licensing system and practice. Statistics on the judicial protection of intellectual property rights in Chinese courts show that in recent years, the number of trademark civil disputes has increased significantly, and the proportion of new types of cases with complicated problems has also increased year by year. These complex new cases involve many trademark licensing theory and practice. For example: Wahaha trademark licensing dispute, square bottle three-dimensional trademark dispute, Wang Laoji trademark ownership dispute, Shenzhen Proview and Apple trademark disputes and other cases. There is no direct regulation on these problems in the current trademark licensing system, and how to further improve the trademark licensing system is worth studying by scholars. This paper mainly discusses the theoretical basis and specific distribution methods of the distribution of the value-added benefits of trademark licensing. It is of great significance to establish a reasonable distribution system of value-added benefits for trademark licensing to balance the interests of both sides of trademark licensing, especially to protect the interests of licensees. The thesis consists of five parts: The first part, through two typical cases, leads to the research problem of the thesis, that is, the necessity of constructing the distribution system of the value-added benefits of trademark licensing; secondly, it introduces the existing research on the value-added benefits of trademark licensing and makes a brief comment; finally, Clearly define several concepts which are closely related to the research of trademark license value-added interest. The second part mainly takes the United States as an example to introduce the practice of trademark licensing value-added benefit distribution system. Although the development stage of trademark system is different between the two countries, under the background of the globalization of intellectual property protection, the trademark theory and practice problems and their protection paths have common ground. In order to study the distribution of value-added benefits of trademark licensing in China, we can put the perspective far away, and analyze the distribution of value-added benefits of trademark licensing in the United States, which is helpful to broaden the thinking of how to solve the problem. The third part briefly reviews the main theoretical basis proposed by scholars, including unjust enrichment system, appended system and so on. Based on the analysis of advantages and disadvantages, none of these bases has institutional compatibility and practical feasibility, and it seems urgent to find other theoretical basis and institutional support. This paper discusses the rationality of the distribution from the angle of labor theory of property right and the principle of balance of interests, and puts forward that referring to the common system of civil law, the ownership and distribution of the value-added benefits of trademark licensing can be properly solved. The fourth part, mainly discusses the trademark license value-added benefit distribution concrete method. Market structure model method is used to evaluate trademark value and AHP is used to determine the distribution ratio of trademark licensing parties. The fifth part, based on the previous discussion, puts forward the concrete idea of perfecting the distribution system of the value-added benefits of trademark license in China. Including: to expand the scope of compulsory trademark licensing; to establish a trademark priority licensing system; to refer to the common system to solve the theoretical obstacles to distribution; to clarify the distribution of value-added benefits of trademark licensing principles and operational methods; related recommendations.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：D923.43

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