本文選題：商標專有權(quán)人 + 商標價值創(chuàng)造者��； 參考：《福州大學(xué)》2014年碩士論文

【摘要】：在傳統(tǒng)的商標模型中,商標專有權(quán)人通過長期使用商標創(chuàng)造出商標的價值,此時商標價值創(chuàng)造者與專有權(quán)人屬于同一主體,商標的價值所帶來的利益自然歸于專有權(quán)人。但是現(xiàn)實生活中商標專有權(quán)人與商標價值創(chuàng)造者也可能會處于相分離,甚至是相對立的位置,如引起了社會廣泛關(guān)注的“王老吉”商標糾紛案。我國目前的商標制度重在保護商標注冊人的利益,對于不是注冊人卻是商標價值創(chuàng)造者的保護也只是體現(xiàn)在對惡意搶注他人知名商標情形的懲罰上,但是例如在商標許可使用過程中由被許可使用人創(chuàng)造商標價值等情形中,商標使用人的權(quán)益是否應(yīng)受到保護以及應(yīng)當(dāng)如何保護的問題沒能在商標法中得到體現(xiàn)。從“王老吉”商標糾紛案中我們可以看到,作為“王老吉”商標價值的真正貢獻者——香港鴻道集團,沒能享受用自身勞動付出換來的成果,反而成了商標權(quán)的侵權(quán)者。而商標專有權(quán)人——廣藥集團,則可以在不付出相應(yīng)成本的情況下坐收本該由價值的創(chuàng)造者獲得的利益。很明顯,這違背了人們所持的公平正義的觀念。經(jīng)濟主體利益上的失衡也會帶來經(jīng)濟上的不穩(wěn)定。隨著社會和經(jīng)濟模式的發(fā)展,傳統(tǒng)的商標權(quán)的模式已經(jīng)無法有效平衡現(xiàn)實中商標中各權(quán)利人的利益。商標價值創(chuàng)造的利益需要在價值創(chuàng)造者和商標專有權(quán)人之間進行合理的分配,以達到利益的平衡和穩(wěn)定。本文就是對商標專有權(quán)人與商標價值創(chuàng)造者主體分離時兩者之間的利益分配問題進行研究。文章分為四個部分：第一部分介紹商標價值與商標價值創(chuàng)造者的一些基本理論,包括商標的價值是怎樣形成與發(fā)展的,以及商標價值創(chuàng)造者與商標專有權(quán)人的關(guān)系類型；第二部分深層次分析兩者產(chǎn)生利益沖突的原因；第三部分闡述兩者利益分配機制的現(xiàn)狀,指出其存在的不合理因素,并從三個方面分析合理分配兩者利益的應(yīng)然性,包括民法上已有的原則和規(guī)則、國際上的相關(guān)理論、知識產(chǎn)權(quán)法上的利益平衡原則等,進而引出最后一部分中我國應(yīng)建立起利益平衡機制來實現(xiàn)利益在兩者之間的合理分配的觀點；第四部分是從立法上、司法上為我國完善商標制度、建立商標專有權(quán)人和商標價值創(chuàng)造者利益平衡機制提供建議,以使商標價值增值利益在兩者之間的合理分配更具有可操作性。
[Abstract]:In the traditional trademark model, the trademark exclusive owner creates the value of the trademark through the long-term use of the trademark. At this time, the creator of the trademark value and the exclusive owner belong to the same subject, and the benefits brought by the value of the trademark are naturally attributed to the exclusive owner.However, in real life, the trademark exclusive owner and the creator of trademark value may also be in the opposite position, such as the "Wang Laoji" trademark dispute, which has aroused widespread concern in the society.The current trademark system in China focuses on the protection of the interests of the trademark registrants, and the protection of non-registrants as the creators of trademark value is only reflected in the punishment of malicious preemption of well-known trademarks of others.However, in the case of creating the trademark value by the licensed user in the process of trademark license, whether the rights and interests of the trademark user should be protected and how should be protected are not reflected in the trademark law.From the trademark dispute of Wang Laoji, we can see that Hong Kong Hongdao Group, as a true contributor to the value of Wang Laoji's trademark, failed to enjoy the results paid with its own labor, and instead became the infringer of trademark rights.The trademark exclusive owner-Guang Yao Group, can receive the benefits from the creator of value without paying the corresponding cost.Clearly, this goes against the notion of fairness and justice.The imbalance of economic interests will also bring about economic instability.With the development of social and economic models, the traditional trademark rights model has been unable to effectively balance the interests of the owners of trademarks in reality.The benefits of trademark value creation need to be reasonably distributed between the value creators and trademark exclusive owners in order to achieve the balance and stability of interests.This paper studies the distribution of benefits between trademark exclusive owners and trademark value creators when they are separated.The article is divided into four parts: the first part introduces some basic theories of trademark value and trademark value creator, including how the value of trademark is formed and developed, as well as the relationship between trademark value creator and trademark exclusive owner;The second part deeply analyzes the causes of the conflict of interest between the two parties, the third part expounds the present situation of the mechanism of interest distribution between the two parties, points out the unreasonable factors of their existence, and analyzes the necessity of reasonably distributing the interests of the two parties from three aspects.Including the existing principles and rules of civil law, relevant international theories, the principle of balance of interests in intellectual property law, etc.In the last part, we should set up a mechanism of balancing interests to realize the rational distribution of interests between the two. The fourth part is to perfect the trademark system for our country through legislation and judicature.To establish the mechanism of balancing the interests of trademark exclusive owners and trademark value creators in order to make the rational distribution of the value-added benefits of trademark value more operable.
【學(xué)位授予單位】：福州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：D913

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相關(guān)期刊論文 前1條

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本文編號：1762130