本文選題：商標(biāo) + 商標(biāo)反向混淆�。� 參考：《河北經(jīng)貿(mào)大學(xué)》2014年碩士論文

【摘要】：隨著知識(shí)經(jīng)濟(jì)時(shí)代的到來，人們逐漸認(rèn)識(shí)到知識(shí)產(chǎn)權(quán)的重要性，它不再是一個(gè)被邊緣化的概念，，而商標(biāo)作為承載知識(shí)產(chǎn)權(quán)的一種重要載體，也早已不僅僅具有最初的標(biāo)識(shí)作用，其已經(jīng)成為企業(yè)的一種無形資產(chǎn)，承載著企業(yè)發(fā)展的核心價(jià)值——商譽(yù)。因此，商標(biāo)權(quán)利如今已經(jīng)成為所有企業(yè)的重點(diǎn)保護(hù)對(duì)象，但是由于商標(biāo)的極易模仿性以及消費(fèi)者對(duì)商標(biāo)的辨識(shí)能力有限等原因，導(dǎo)致商標(biāo)混淆侵權(quán)事件頻繁發(fā)生。而商標(biāo)反向混淆作為一種新型商標(biāo)侵權(quán)方式出現(xiàn)在人們的視野中，近年來商標(biāo)反向混淆案件屢見不鮮，引發(fā)了學(xué)術(shù)界的熱烈探討，商標(biāo)反向混淆問題已經(jīng)不容忽視。商標(biāo)反向混淆行為損害了市場(chǎng)經(jīng)濟(jì)的健康發(fā)展，也擾亂了正常的競(jìng)爭(zhēng)秩序，因此需要對(duì)其加以規(guī)制。然而由于立法的滯后性，法律尚未對(duì)此做出明確的規(guī)定，法律的不完善導(dǎo)致了司法實(shí)踐的困難，法官對(duì)待此類案件的態(tài)度也是模棱兩可�，F(xiàn)階段，我國(guó)對(duì)商標(biāo)反向混淆沒有系統(tǒng)性的規(guī)定，適用法律較為分散，但是為了適應(yīng)時(shí)代發(fā)展的需要，也為了更好的實(shí)現(xiàn)商標(biāo)法的立法目的，將商標(biāo)反向混淆納入我國(guó)商標(biāo)侵權(quán)法律體系非常重要。 本文采用了實(shí)證分析、比較分析、經(jīng)濟(jì)分析以及價(jià)值分析等方法進(jìn)行研究，旨在對(duì)商標(biāo)反向混淆理論及司法實(shí)踐經(jīng)驗(yàn)進(jìn)行系統(tǒng)化分析的基礎(chǔ)上，指出我國(guó)商標(biāo)反向混淆法律規(guī)制中的不足并提出相應(yīng)的完善建議，全文共分為五個(gè)部分： 第一部分是引言部分，主要涉及該選題的研究目的及意義、國(guó)內(nèi)外的研究現(xiàn)狀等內(nèi)容，研究目的及意義是論文價(jià)值的體現(xiàn)，而國(guó)內(nèi)外研究現(xiàn)狀則提供了研究基礎(chǔ)，因此該部分是論文的寫作基礎(chǔ)，為該論文的寫作發(fā)揮指引作用； 第二部分主要是商標(biāo)反向混淆的理論概述，是從該理論的起源與發(fā)展、商標(biāo)反向混淆的界定及其法律規(guī)制的正當(dāng)性和現(xiàn)實(shí)意義幾個(gè)方面論述的，從理論方面對(duì)商標(biāo)反向混淆進(jìn)行全面分析、深入了解，目的是理解商標(biāo)反向混淆的概念特征以及為其法律規(guī)制提供理論基礎(chǔ)； 第三部分主要是商標(biāo)反向混淆的司法實(shí)踐分析，由于商標(biāo)反向混淆最初是以案例的形式出現(xiàn)，案例分析對(duì)于商標(biāo)反向混淆問題的研究具有重要作用，因此筆者對(duì)中美較為典型的商標(biāo)反向混淆案例進(jìn)行了研究，并且在侵權(quán)構(gòu)成、侵權(quán)認(rèn)定標(biāo)準(zhǔn)、訴訟依據(jù)以及責(zé)任承擔(dān)方式等方面進(jìn)行了比較，以期為相關(guān)法律制度的完善提供指引； 第四部分主要是我國(guó)商標(biāo)反向混淆法律規(guī)制的現(xiàn)狀，其中包括對(duì)立法現(xiàn)狀、司法現(xiàn)狀以及現(xiàn)存的不足之處的分析，其中不足之處包括混淆理論在立法中缺失、侵權(quán)認(rèn)定因素不周延以及責(zé)任承擔(dān)方式適用僵化等方面，知不足才能論完善，才可以為我國(guó)相關(guān)法律制度的完善提供幫助； 第五部分主要是我國(guó)商標(biāo)反向混淆法律規(guī)制的完善，包括混淆理論的引入、侵權(quán)性質(zhì)的確認(rèn)以及爭(zhēng)議解決機(jī)制的健全等方面內(nèi)容，其中混淆理論的引入中對(duì)“混淆可能性”標(biāo)準(zhǔn)的認(rèn)定要素進(jìn)行了分析，侵權(quán)性質(zhì)的確認(rèn)中也總結(jié)了商標(biāo)反向混淆侵權(quán)認(rèn)定要素，而爭(zhēng)議解決機(jī)制則在借鑒美國(guó)經(jīng)驗(yàn)的基礎(chǔ)上提出了自己的構(gòu)想，即基于對(duì)商標(biāo)反向混淆中的主體、客體、主觀、客觀等各因素的分析提出了健全我國(guó)商標(biāo)反向混淆爭(zhēng)議解決機(jī)制的建議，意在為我國(guó)商標(biāo)反向混淆法律規(guī)制的完善盡一份綿薄之力。
[Abstract]:With the advent of knowledge economy era, people gradually realized the importance of intellectual property, it is no longer a marginalized concept and trademark as an important carrier of intellectual property rights, has not only has the identification function first, it has become a kind of intangible assets of enterprises, carrying the core value of enterprise development the goodwill. Therefore, the trademark right has now become the focus of all enterprises protection object, but because the trademark is extremely easy to imitate and consumer identification ability of trademark Co. and other reasons, to confuse the trademark infringement events occur frequently. The trademark reverse confusion trademark infringement as a new way in people's field of vision. In recent years, trademark reverse confusion cases It is often seen., sparked a lively discussion in academic circles, trademark reverse confusion problems have been ignored. The trademark reverse confusion line To impair the healthy development of the market economy, but also disrupt the normal order of competition, so it needs to be regulated. However, due to the lack of legislation, the law has not yet been made clear, the imperfect of the law leads to the difficulty of judicial practice, judges to treat such cases are also ready to accept either course. At this stage, China no systematic regulations confusion of trademark reverse, the applicable law is more dispersed, but in order to meet the needs of the times, in order to realize the legislative purpose of trademark law better, the trademark reverse confusion into China's trademark infringement legal system is very important.
This paper uses empirical analysis, comparative analysis, research of economic analysis and the value analysis method, aimed at the trademark reverse confusion theory and judicial practice based on the systematic analysis, pointed out that China's lack of legal regulation of trademark reverse confusion and put forward the corresponding improvement proposals, this paper is divided into five parts:
The first part is the introduction, the purpose and significance of the research are mainly related to the topic, the domestic and foreign research content, purpose and significance of research is the embodiment of the value, and the research status at home and abroad to provide the research foundation, this part is the basis of the paper, the paper's writing play a guiding role;
The second part is the summary of the theory of trademark reverse confusion, from the origin and development of the theory, discusses the trademark reverse confusion and the definition of the legal regulation of some legitimacy and practical significance, the trademark reverse confusion were analyzed from the aspects of theory, understanding, to understand the concept and characteristics of trademark reverse confusion to provide a theoretical basis for the legal regulation;
The third part is the analysis of judicial practice of trademark reverse confusion, because the trademark reverse confusion first appeared in the form of case, case analysis plays an important role for the study of trademark reverse confusion problems, so the author of the trademark reverse confusion of Sino US typical case studies, and in tort, the standard of infringement, litigation evidence and accountability methods were compared, in order to improve the relevant legal system to provide guidance;
The fourth part is the status quo of China's trademark reverse confusion of legal regulation, including the legislative situation, judicial status and analysis of existing deficiencies, the deficiencies in legislation including lack of confusion theory, tort liability factors is not comprehensive, we apply rigid, lack of knowledge to improve on, can provide help to improve the relevant legal system in our country;
The fifth part is to improve our country's legal regulation of trademark reverse confusion, including confusion theory, solving mechanism of tort disputes and confirm the sound and other aspects, the confusion of the "likelihood of confusion" standard identifiedelements theory in the analysis, confirmation of tort also summarizes trademark reverse confusion the elements of infringement, and the dispute settlement mechanism is based on American experience put forward their own ideas, namely the subject, the trademark reverse confusion based on the object, the subjective factors and objective analysis, put forward perfecting the trademark reverse confusion dispute settlement mechanism is proposed to improve China's trademark reverse the confusion of legal regulation as a modest.

【學(xué)位授予單位】：河北經(jīng)貿(mào)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：D923.43

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本文編號(hào)：1731757