本文選題：服務(wù)貿(mào)易　切入點(diǎn)：中藥進(jìn)出口　出處：《北京中醫(yī)藥大學(xué)》2015年碩士論文

【摘要】：研究背景：服務(wù)貿(mào)易作為國際貿(mào)易的重要組成部分已成為衡量一個國家國際經(jīng)濟(jì)競爭力的重要指標(biāo),我國服務(wù)貿(mào)易工作經(jīng)過多年的發(fā)展已經(jīng)初具規(guī)模,成為世界服務(wù)貿(mào)易進(jìn)出口大國,但是距離歐美發(fā)達(dá)強(qiáng)國還是有一定差距,需大力發(fā)展具有科技含量的服務(wù)貿(mào)易類型,改變我國服務(wù)貿(mào)易產(chǎn)業(yè)結(jié)構(gòu)。而中醫(yī)藥服務(wù)貿(mào)易作為我國擁有完整獨(dú)立知識產(chǎn)權(quán)的服務(wù)項目,已進(jìn)入國家戰(zhàn)略發(fā)展范疇,通過中醫(yī)藥服務(wù)貿(mào)易的開展可以改善我國服務(wù)業(yè)出口整體技術(shù)含量不高的狀況,同時對中醫(yī)藥全球化進(jìn)程及改善中藥出口的困境有著積極的意義。但是中醫(yī)藥服務(wù)貿(mào)易起步較晚,需要不斷整合自身資源,并在在理論和實(shí)踐方面不斷加以完善和提高,以最優(yōu)姿態(tài)拓展海外市場,因此對中醫(yī)藥服務(wù)貿(mào)易的現(xiàn)狀分析和策略研究對于中醫(yī)藥服務(wù)貿(mào)易工作的開展具有十分積極的意義。研究目的：匯總目前我國中醫(yī)藥服務(wù)貿(mào)易的進(jìn)展情況,并搜集和中醫(yī)藥服務(wù)貿(mào)易發(fā)展相關(guān)的數(shù)據(jù),同時結(jié)合政策法規(guī)、海外情況、行業(yè)動態(tài)發(fā)現(xiàn)在開展中醫(yī)藥服務(wù)貿(mào)易過程中遇到的問題,并提出相應(yīng)的解決措施和發(fā)展策略,為進(jìn)一步開展的中醫(yī)藥服務(wù)貿(mào)易工作提供參考,并為有關(guān)部門完善政策提供建議。研究方法：本文采用了文獻(xiàn)分析法匯總國內(nèi)外的參考文獻(xiàn)并結(jié)合有WTO及國內(nèi)關(guān)部門發(fā)布的統(tǒng)計、報告、年鑒等資料作為參考依據(jù)；運(yùn)用SWOT分析等方法對個別案例進(jìn)行分析；同時對統(tǒng)計數(shù)據(jù)進(jìn)行校正和分析,總結(jié)其發(fā)展規(guī)律預(yù)測其發(fā)展方向；并對專業(yè)法規(guī)的內(nèi)容進(jìn)行提煉,分析中醫(yī)藥服務(wù)貿(mào)易的發(fā)展動態(tài)。研究內(nèi)容：本文在前人研究的基礎(chǔ)上,首先對服務(wù)貿(mào)易的相關(guān)概念進(jìn)行研究,進(jìn)而對世界服務(wù)貿(mào)易和我國服務(wù)貿(mào)易發(fā)展現(xiàn)狀進(jìn)行析并和總結(jié),得出我國服務(wù)貿(mào)易發(fā)展水平有限,需要進(jìn)行產(chǎn)業(yè)結(jié)構(gòu)調(diào)整,增加高科技服務(wù)貿(mào)易類型出口的結(jié)論。而后從中醫(yī)藥服務(wù)貿(mào)易的概念、內(nèi)容、提供方式、政策等方面進(jìn)行研究,最后總結(jié)我國發(fā)展中醫(yī)藥服務(wù)貿(mào)易的意義,并得出發(fā)展中醫(yī)藥服務(wù)貿(mào)易是解決我國服務(wù)貿(mào)易困境并帶動中醫(yī)藥國際化的最佳方式的結(jié)論。在中醫(yī)藥服務(wù)貿(mào)易現(xiàn)狀研究部分,通過總結(jié)中醫(yī)藥醫(yī)療旅游的發(fā)展、中醫(yī)藥服務(wù)貿(mào)易和中藥出口相關(guān)性,中醫(yī)藥國際教育現(xiàn)狀、中醫(yī)藥國際認(rèn)知度、中醫(yī)藥國際標(biāo)準(zhǔn)化、中醫(yī)藥服務(wù)貿(mào)易的國內(nèi)基礎(chǔ)設(shè)施、我國遠(yuǎn)程醫(yī)療的發(fā)展為對中醫(yī)藥服務(wù)貿(mào)易的意義及中醫(yī)藥海外從業(yè)人數(shù)共8個方面的內(nèi)容,全面匯總我國中醫(yī)藥服務(wù)貿(mào)易目前開展情況,并通過相關(guān)數(shù)據(jù)的整理和分析進(jìn)一步探討其發(fā)展規(guī)律和注意事項。在綜合分析總結(jié)我國中醫(yī)藥服務(wù)貿(mào)易發(fā)展情況后,對于現(xiàn)階段發(fā)展遇到的問題和發(fā)展過程中遇到的困難做出了總結(jié),主要包括國家相關(guān)政策不配套、中醫(yī)藥海外地位需提高、GATS對于中醫(yī)藥服務(wù)貿(mào)易的限制、中醫(yī)藥服務(wù)貿(mào)易人才儲備匱乏、中藥海外出口受限制的問題。最后針對中醫(yī)藥服務(wù)貿(mào)易遇到的問題給出了相應(yīng)的策略建議,主要是從政府決策、技術(shù)提高、人才培養(yǎng)、質(zhì)量保證四個方面進(jìn)行闡述和分析,為即將大規(guī)模展開的中醫(yī)藥服務(wù)貿(mào)易提供幫助。研究結(jié)論：發(fā)展中醫(yī)藥服務(wù)貿(mào)易應(yīng)采取的策略和方式：1.中醫(yī)藥立法工作勢在必行；明確發(fā)展順序、確立多元化的發(fā)展方向；完善政府性保障；加強(qiáng)與WTO組織的溝通。2.完善中醫(yī)藥標(biāo)準(zhǔn)化的國際進(jìn)程；建立中醫(yī)藥服務(wù)貿(mào)易的統(tǒng)計平臺。3.明確“教育優(yōu)先”原則；提高中醫(yī)藥國際教育水平；發(fā)展中醫(yī)藥遠(yuǎn)程教育；培養(yǎng)中醫(yī)藥服務(wù)貿(mào)易專業(yè)型人才。4.提高中醫(yī)藥海外服務(wù)質(zhì)量；擴(kuò)展服務(wù)范疇；發(fā)揮品牌效應(yīng)。
[Abstract]:Background: service trade as an important component of international trade has become an important indicator of a country's international economic competitiveness, after years of development of China's service trade has become the world service trade import and export country, but from the developed country still has a gap, the need to develop with the science and technology content service trade type, change the industrial structure of China's service trade. The TCM service trade as China has a complete independent intellectual property services, has entered the national strategic development areas, through the development of TCM service trade can improve the overall technical content of China's service industry export situation is not high, at the same time, the process of globalization of traditional Chinese medicine and to improve the Chinese export predicament has a positive meaning. But the traditional Chinese medicine trade started late, need to continue to integrate themselves. The source, and continues to be in the aspects of theory and practice to improve and enhance the optimal attitude to expand overseas market, so the current situation analysis and Strategy Research of TCM service trade has a very positive significance for the development of Chinese medicine services trade. The purpose of the study is to summarize the progress of TCM service trade of our country, and collection and service trade development of Chinese medicine related data, combined with the policies and regulations, overseas, encountered in the process of carrying out TCM service trade issues found industry trends, and puts forward the solving measures and the corresponding development strategies, to provide reference for the further development of the traditional Chinese medicine trade in services, and for the relevant departments to improve policy advice research methods: This paper adopts the method of literature analysis reference documents at home and abroad and combining with WTO and domestic statistics, released the relevant departments report, Yearbook The data as a reference; the use of the SWOT analysis of individual case analysis; at the same time, the statistical data correction and analysis, summarize its development orientation and its law of development; and the professional regulations to refine the content, dynamic analysis of development of TCM service trade. Research contents: on the basis of previous research. By studying the related concept of service trade, then the world service trade and the development of China's service trade status and analysis and summary, the development of China's service trade level is limited, the need for the adjustment of industrial structure, increase high-tech service trade export type conclusion. Then the concept, from the TCM service trade content. Provide a way of policy, finally summarizes the development of TCM service trade in our country, and the development of Chinese medicine services trade is to solve The best way to China's Service Trade Dilemma and promote the internationalization of Chinese medicine. The conclusion part in the study of TCM service trade present situation, by summarizing the development of Chinese medicine tourism, TCM service trade and the export of Chinese Medicine Association, the international status of the education of Chinese medicine, Chinese medicine international recognition, TCM international standardization of Chinese medicine trade in services. The domestic infrastructure, the development of telemedicine in China for a total of 8 aspects of TCM service trade and the significance of Chinese medicine overseas employment service trade, a comprehensive summary of Chinese medicine at present, and through the collation and analysis of relevant data to further explore the development rules and precautions. Summarize the development situation the Chinese medicine service trade after comprehensive analysis, the problems and development of the present stage of development encountered difficulties in summarized, including The relevant national policies, to improve the status of overseas Chinese medicine, Chinese medicine for the GATS service trade restrictions, trade in service of Chinese medicine talent reserve shortage, Chinese overseas export restricted. According to TCM service trade problems and gives corresponding suggestions, mainly from government decision-making, improve technology, personnel training, quality assurance are described and analyzed in four aspects, to provide help for the service trade is large-scale Chinese medicine. Conclusion: the strategies and ways of the development of Chinese medicine service trade should be taken: 1. in medicine legislation is imperative; clear development order, establish the development direction of diversification; strengthen and perfect government guarantee; WTO communication.2. to improve the standardization of TCM international statistical process;.3. platform for the establishment of TCM service trade clearly "education first" principle We should improve the level of international education of Chinese medicine, develop distance education of traditional Chinese medicine, cultivate professional talents of traditional Chinese medicine and trade service.4., improve the service quality of overseas Chinese medicine, expand the scope of services, and play the brand effect.

【學(xué)位授予單位】：北京中醫(yī)藥大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F752.68;R288

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