本文選題：PCT專(zhuān)利戰(zhàn)略　切入點(diǎn)：PCT申請(qǐng)　出處：《廣東商學(xué)院》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：經(jīng)濟(jì)全球化帶來(lái)世界格局發(fā)生重大變化,企業(yè)的生存發(fā)展與專(zhuān)利布局聯(lián)系日益緊密.在專(zhuān)利戰(zhàn)面前,不僅需要策略的運(yùn)用,更要注重對(duì)專(zhuān)利戰(zhàn)略的整體把握。在知識(shí)經(jīng)濟(jì)時(shí)代，專(zhuān)利權(quán)不僅是一個(gè)法律手段，而且是一種市場(chǎng)策略。國(guó)外跨國(guó)公司通過(guò)制定PCT專(zhuān)利戰(zhàn)略，將專(zhuān)利與企業(yè)經(jīng)營(yíng)管理融為一體實(shí)施專(zhuān)利戰(zhàn)略，把自己的科技、品牌優(yōu)勢(shì)轉(zhuǎn)變?yōu)槭袌?chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)，利用專(zhuān)利權(quán)搶占他國(guó)市場(chǎng)制高點(diǎn)。近年來(lái)，我國(guó)企業(yè)逐漸認(rèn)識(shí)到專(zhuān)利權(quán)對(duì)于自身發(fā)展的重要性，，并采取了一系列措施加強(qiáng)知識(shí)產(chǎn)權(quán)工作。但是站在國(guó)際視角來(lái)看，我國(guó)企業(yè)國(guó)際化經(jīng)營(yíng)的專(zhuān)利戰(zhàn)略并不十分樂(lè)觀。在我國(guó)企業(yè)國(guó)際化經(jīng)營(yíng)過(guò)程中，雖然有少數(shù)大規(guī)模集團(tuán)公司將專(zhuān)利戰(zhàn)略納入企業(yè)生產(chǎn)經(jīng)營(yíng)戰(zhàn)略，但絕大多數(shù)企業(yè)仍然缺乏專(zhuān)利戰(zhàn)略思想，更未實(shí)施或計(jì)劃實(shí)施知識(shí)產(chǎn)權(quán)戰(zhàn)略。《專(zhuān)利合作條約》實(shí)施以來(lái)，我國(guó)多數(shù)企業(yè)并未充分利用該制度制定自己的海外發(fā)展戰(zhàn)略，相反陷于外國(guó)企業(yè)通過(guò)PCT專(zhuān)利申請(qǐng)完成在華布局的專(zhuān)利網(wǎng)中。這其中既有國(guó)家立法層面上的缺失，也有企業(yè)知識(shí)產(chǎn)權(quán)意識(shí)不強(qiáng)的原因。本文通過(guò)DVD專(zhuān)利收費(fèi)糾紛和深圳朗科訴PNY侵權(quán)案件分析我國(guó)企業(yè)面臨的困境和可能的突圍之路，對(duì)PCT申請(qǐng)進(jìn)行了態(tài)勢(shì)研究和深度分析，研究美日等國(guó)企業(yè)在華發(fā)展戰(zhàn)略,同時(shí)對(duì)我國(guó)在PCT申請(qǐng)中存在的問(wèn)題也進(jìn)行了分析,提出應(yīng)對(duì)方案建議。
[Abstract]:Economic globalization has brought great changes to the world pattern, and the survival and development of enterprises are increasingly closely related to the distribution of patents. In the face of the patent war, it is necessary not only to apply the strategy, but also to pay attention to the overall grasp of the patent strategy. In the era of knowledge economy, Patent right is not only a legal means, but also a market strategy. By making PCT patent strategy, foreign multinational corporations integrate patent and enterprise management to implement patent strategy and put their own science and technology into practice. In recent years, Chinese enterprises have gradually realized the importance of patent rights to their own development. And has taken a series of measures to strengthen the work of intellectual property. But from the international point of view, the patent strategy of international operation of Chinese enterprises is not very optimistic. Although a small number of large-scale group companies have incorporated patent strategy into their production and operation strategies, the vast majority of enterprises still lack the idea of patent strategy, let alone implement or plan to implement the intellectual property strategy. Since the implementation of the Patent Cooperation Treaty, Most Chinese enterprises do not make full use of the system to formulate their own overseas development strategy, on the contrary, they are trapped in the patent network where foreign enterprises complete their layout in China through PCT patent applications. There are also some reasons why the intellectual property awareness of enterprises is not strong. This paper analyzes the predicament and possible breakthrough road faced by Chinese enterprises through DVD patent fee dispute and Shenzhen Longke v. PNY infringement case, and makes a situation study and in-depth analysis on PCT application. This paper studies the development strategy of American and Japanese enterprises in China, analyzes the problems existing in China's application for PCT, and puts forward some countermeasures.
【學(xué)位授予單位】：廣東商學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：D923.42

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