本文選題：商品化權(quán)　切入點：角色商品化權(quán)　出處：《華中師范大學》2013年碩士論文　論文類型：學位論文

【摘要】：隨著知識產(chǎn)權(quán)貿(mào)易的深入發(fā)展,知識產(chǎn)權(quán)保護在商品貿(mào)易中的作用日益顯現(xiàn),于是催生了更多更細化的新型權(quán)利類型,角色商品化權(quán)就是其中之一。角色商品化現(xiàn)象早在19世紀已經(jīng)出現(xiàn),而商品化權(quán)這一概念最早在20世紀50年代被美國法官羅姆·弗蘭克提出,20世紀60年代被引入大陸法系國家,隨后得到其他歐美國家認可并被廣泛借鑒。許多發(fā)達國家已經(jīng)承認角色商品化權(quán)這一權(quán)利并對其進行保護。角色商品化權(quán)的概念在20世紀80年代才被引進到我國,作為一個新型民事權(quán)利,關(guān)于角色商品化權(quán)的理論探討和法律實踐仍然存在很大不確定性。隨著我國市場經(jīng)濟發(fā)展進程不斷深入,角色商品化現(xiàn)象比比皆是,而由于缺乏明確條款定義,司法機關(guān)在處理此類糾紛時常常無跡可尋。由于角色商品化權(quán)等新型權(quán)利的特殊性,在知識產(chǎn)權(quán)保護的實際操作中存在很多障礙,現(xiàn)有的知識產(chǎn)權(quán)法律已難以周全的保護權(quán)利人利益。在實際侵權(quán)案件中,法官通常引用《著作權(quán)法》的相關(guān)原理來維護權(quán)利人利益,但由于角色商品化權(quán)并未正式成為立法種類型化之權(quán)利,現(xiàn)行法律規(guī)范對角色商品化權(quán)侵權(quán)救濟顯得力不從心。如何從理論轉(zhuǎn)向?qū)嵺`,切實保護角色商品化權(quán)利人利益,已然成為我們目前需要解決的重要問題。 基于上述背景及分析,本文分為五個部分展開研究： 第一部分角色商品化權(quán)一般分析。借由知名案例介紹角色商品化權(quán)的起源,引出商品化的定義及角色商品化權(quán)的概念。根據(jù)國內(nèi)外學者對形象權(quán)的研究,從虛擬形象、動漫形象及人物角色形象等方面對角色商品化權(quán)的分類進行全面細致的闡述。概述角色商品化權(quán)創(chuàng)造的經(jīng)濟效益,由角色商品化權(quán)的性質(zhì)引申,對其價值進行系統(tǒng)的分析。 第二部分角色商品化權(quán)法律關(guān)系的要素分析。將角色商品化權(quán)的主體細化為單一主體、復合主體和原始主體、繼受主體,并簡要分析主體的認定。并對角色商品化權(quán)客體的定義及角色商品化權(quán)的內(nèi)容進行全面系統(tǒng)的分析敘述。 第三部分國外角色商品化權(quán)立法及實踐考察。結(jié)合發(fā)達國家和地區(qū)實踐中產(chǎn)生的典型案例,逐一分析發(fā)達國家和地區(qū)關(guān)于角色商品化權(quán)的立法及實踐,盡可能全面分析國外發(fā)達地區(qū)對角色商品化權(quán)的保護。 第四部分闡述我國角色商品化權(quán)的保護現(xiàn)狀。根據(jù)現(xiàn)行的知識產(chǎn)權(quán)法律保護渠道,逐一分析在實際操作中,利用《著作權(quán)法》、《商標法》、《專利法》及《反不正當競爭法》對角色商品化權(quán)保護的優(yōu)勢和弊端。 第五部分完善我國角色商品化權(quán)制度的建議。借鑒國外實踐經(jīng)驗,結(jié)合我國實際情況,進一步指出明確角色商品化權(quán)的侵權(quán)責任的必要性。參酌2012年國家版權(quán)局最新發(fā)布的《中華人民共和國著作權(quán)法》(修改草案)與我國在商品化權(quán)研究相結(jié)合,借鑒美國、日本等國的知識產(chǎn)權(quán)法律規(guī)范,并收集相關(guān)文獻歸類分析。建議將發(fā)達國家的處理方式和我國現(xiàn)有保護模式及立法模式相結(jié)合,明確相關(guān)侵權(quán)責任,加強行政執(zhí)法力度,完善《著作權(quán)法》中相關(guān)條例,以達到對角色商品化權(quán)進行全面有效保護的目的。
[Abstract]:With the further development of intellectual property trade, the role of intellectual property protection in commodity trade has appeared, then gave birth to the more refined new types of rights, merchandising right is one of them. The role of commercial phenomenon has appeared in early nineteenth Century, and the merchandising right of the concept of the earliest in 1950s by a US judge Rom Frank this, 1960s was introduced in continental countries, followed by other European countries and is widely recognized for reference. Many developed countries have recognized the role of merchandising right of this right and its protection. The concept of character merchandising right in 1980s was introduced to China, as a new type of civil rights, theory and the legal practice on character merchandising right there is a big uncertainty. With the rapid development of China's market economy development, the role of business Products meet the eye everywhere phenomenon, but due to the lack of a clear definition of terms, judicial organs often in dealing with such disputes. Due to the particularity of untraceable merchandising and other new rights, there are many obstacles in the actual operation of the protection of intellectual property rights, intellectual property law existing has been difficult to thoroughly protect the interests of right holders. In actual infringement cases in principle, the relevant copyright law judge normally refers to < > to maintain the interests of the owners, but because of the role of merchandising right has not officially become the right type of legislation, the current laws and regulations on character merchandising right infringement relief appeared to be inadequate. How to practice from theory, effective protection of merchandising rights, already has become an important problem we need to solve at present.
Based on the above background and analysis, this paper is divided into five parts:
The first part of the general analysis of character merchandising right. By introduce origin of character merchandising right by the well-known case, concept definition and character merchandising right commercialization. According to the research on the right of the image of scholars at home and abroad, from the virtual image, cartoon image and character image as a comprehensive and detailed exposition with role classification merchandising right. An overview of character merchandising right to create economic benefits arising from the nature of merchandising right of character, a systematic analysis of its value.
The second part analyses elements of character merchandising right legal relationship. The refinement of character merchandising right as a single subject, the subject and the subject of the original compound, the main body, and a brief analysis of the main identification. And the definition and character merchandising right of character merchandising right object in the analysis of a comprehensive and systematic description.
The third part of the foreign character merchandising right legislation and practice study. Combined with typical case practice of developed countries and regions, analyzes the legislation and practice about the character merchandising rights in developed countries and regions, as far as possible the comprehensive protection analysis of character merchandising right in developed regions.
The fourth part describes the conservation status of merchandising right in China. According to the legal protection of intellectual property rights of the existing channels, one by one analysis in the actual operation, the use of "Copyright Law > >, < < trademark law, patent law > and < Anti Unfair Competition Law on the advantages and disadvantages on character merchandising right protection in the end.
The fifth part of perfecting the system of right of the role of commercial suggestions. Learn from foreign experience, combined with China's actual situation, the necessity of tort liability further clear character merchandising right. Based on the 2012 National Copyright Bureau released the latest "People's Republic of China copyright law" (Draft) and China in the merchandising right study on the combination, learn from the United States, Japan and other countries of the intellectual property law, and collect relevant literatures were classified and analyzed. Suggestions will be combined with the treatment of developed countries and our country's existing protection mode and legislative mode, clear related tort liability, strengthen law enforcement, improve relevant Regulations "copyright law", in order to the role of the merchandising right comprehensive and effective protection.

【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：D923.41

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