本文選題：新疆地域文化　切入點(diǎn)：數(shù)字化保護(hù)　出處：《湖南大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：新疆古稱“西域”，地大物博，占我國(guó)國(guó)土面積六分之一，達(dá)到166萬平方公里。新疆屬于典型的溫帶沙漠氣候，地形俗稱“三山夾兩盆”，擁有我國(guó)最大、世界第二大的沙漠，并有著伊犁河與塔里木河20多條河流。新疆也是一個(gè)多民族融合的聚居地，其中維吾爾、漢、哈薩克、回等13個(gè)民族為世居民族。同時(shí)，神秘的伊斯蘭教信仰、異域特色的建筑風(fēng)格，給新疆增添了無限魅力。然而新疆的旅游文化商品產(chǎn)業(yè)，還沒有充分的利用其豐富的文化資源，地域性嚴(yán)重缺失、與本土文化隔閡嚴(yán)重、產(chǎn)品質(zhì)量參差不齊、服務(wù)落后等成為了主要問題。 本文基于文化生態(tài)學(xué)理論，對(duì)地域文化與旅游文化的關(guān)系、地域文化的現(xiàn)狀以及非物質(zhì)文化遺產(chǎn)保護(hù)進(jìn)行了研究分析，提出了數(shù)字化非物質(zhì)文化遺產(chǎn)保護(hù)和旅游文化商品設(shè)計(jì)與開發(fā)體系。在設(shè)計(jì)方法中，通過對(duì)用戶需求的分析，以產(chǎn)品設(shè)計(jì)符號(hào)學(xué)為基礎(chǔ)，提出了“原型-產(chǎn)出”的概念方案，從造型、色彩、圖案、材料、質(zhì)感五個(gè)產(chǎn)品的基本組成切入，，輔以產(chǎn)品快速表現(xiàn)和“手工藝人-設(shè)計(jì)師-企業(yè)”生產(chǎn)模式，完成產(chǎn)品的快速設(shè)計(jì)開發(fā)。 其次，本文提出基于新媒體與網(wǎng)絡(luò)平臺(tái)的推廣戰(zhàn)略，給地域文化資源和文化商品提供了展示的渠道，也給了游客和用戶接觸地域文化的平臺(tái)。網(wǎng)絡(luò)平臺(tái)以數(shù)字化地域文化數(shù)據(jù)庫為基礎(chǔ)，分風(fēng)景、人文、物語和社區(qū)四個(gè)部分，把地域文化展現(xiàn)在用戶面前。 最終基于以上理論研究的結(jié)論，進(jìn)行基于新疆地域文化資源的文化商品創(chuàng)新開發(fā)設(shè)計(jì)體系，設(shè)計(jì)了“疆樂生花”“積木新疆”“伊斯蘭建筑印章”等20余款文化商品設(shè)計(jì)，獲得產(chǎn)品外觀專利5項(xiàng)，并開發(fā)“疆域”網(wǎng)絡(luò)平臺(tái)與APP，獲得軟件知識(shí)產(chǎn)權(quán)1項(xiàng)。 關(guān)于旅游文化商品的開發(fā)，正逐漸成為社會(huì)關(guān)注的重點(diǎn)。如何在開發(fā)旅游文化開發(fā)的同時(shí)，保護(hù)地域文化不受破壞，如何以文化商品為載體，凝聚地域文化精髓，并支持影響本土生活，是設(shè)計(jì)師在開發(fā)中需要思考的問題。本文構(gòu)建文化商品開發(fā)體系，從文化原型和最終產(chǎn)出兩個(gè)方向出發(fā)，以造型、色彩、圖案、材料、質(zhì)感五個(gè)產(chǎn)品的基本組成為切入點(diǎn)，希望能夠?yàn)槁糜挝幕唐房焖匍_發(fā)提供較有參考意義的幫助。
[Abstract]:Xinjiang ancient western regions, vast territory and abundant resources, China accounted for 1/6 of the land area, reaching 1 million 660 thousand square kilometers. Xinjiang is a typical temperate desert climate topography, commonly known as "three mountains and two basins", China has the largest, the world's second largest desert, and with the Yili River and the Tarim River more than 20 rivers in Xinjiang also. A multi-ethnic community, including the Uygur, Han, Kazak, Hui and other 13 ethnic minorities. At the same time, the mystery of the Islamic faith, exotic architectural style, added to the infinite charm of Xinjiang. However, Xinjiang cultural tourism commodity industry, has not made full use of its rich cultural resources, a serious lack of regional and local cultural barriers seriously, uneven product quality, service backward has become a major problem.
This paper based on the theory of cultural ecology, the relationship between the regional culture and tourism culture, the status quo of regional culture and intangible cultural heritage protection are analyzed, put forward the design and development of system of digital protection of intangible cultural heritage and cultural tourism products. In the design method, through the analysis of user needs, product design semiotics as the foundation, proposed "prototype output" concept, from the shape, color, pattern, material, texture five starting basic composition of products, products with fast performance and craftsmen - Designer - enterprise "mode of production, the rapid design of products is completed.
Secondly, this paper puts forward the new media and network platform promotion strategy based on the display to provide the channel for the local cultural resources and cultural products, but also to the visitors and customers contact the regional culture platform. Network platform based on digital culture database as the foundation, is divided into four parts of landscape, the humanities, and the story of the regional culture community. Show in front of the user.
The final conclusion based on the above theory research, Xinjiang regional culture resources of the culture development and design system based on product innovation, design the "Xinjiang Le flower" and "Xinjiang" building blocks "of Islamic architecture seal and the remaining 20 cultural product design, product appearance of 5 patents, and the development of" territory "network platform and APP software intellectual property rights 1.
On the development of tourism commodities, has gradually become the focus of social concern. How in the development of cultural tourism development and protection of regional culture is not destroyed, how to culture the goods as the carrier, condensed essence of regional culture, and support the influence of local life, the designer need to think in the development of the problem. This paper constructs the system of cultural development the goods, starting to shape, color, pattern, material from the cultural prototype and the final output in two directions, the basic composition of texture five products as the starting point, hoping for the rapid development of tourism and cultural products provide a reference to help.

【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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