本文關(guān)鍵詞： 馳名商標 司法認定 認定標準 制度完善　出處：《湖南大學》2014年碩士論文　論文類型：學位論文

【摘要】：商標是一種重要的知識產(chǎn)權(quán)，代表了一種服務與產(chǎn)品的質(zhì)量、信譽。經(jīng)中華人民共和國國務院工商行政管理局商標局核準登記的商標為中華人民共和國注冊商標。自然人、法人或者其他組織,對其生產(chǎn)、制造、加工、揀選或者經(jīng)銷的商品,提供的服務項目在中國境內(nèi)需要與他人區(qū)別時，應當申請商標注冊。 2001年7月，最高人民法院發(fā)布了《關(guān)于審理涉及計算機網(wǎng)絡域名民事糾紛案件適用法律若干問題的解釋》，第一次明確規(guī)定了人民法院審理域名糾紛案件，可以根據(jù)當事人的請求以及案件的具體情況，對涉及的注冊商標是否馳名進行認定。從此，人民法院擁有了司法認定馳名商標的權(quán)力，，馳名商標認定模式由行政認定單軌制模式進入馳名商標行政認定和司法認定并存的雙軌制模式。 隨著人民法院依法認定的馳名商標數(shù)量逐年遞增，馳名商標司法認定已成為當前我國知識產(chǎn)權(quán)審判工作中的熱點問題，馳名商標司法認定逐漸得到公眾的認可。在馳名商標司法認定逐漸得到公眾認可的今天，不可否認的是，人民法院對馳名商標認定的審判實踐仍處于起步階段，總體上的審判經(jīng)驗相對缺乏；關(guān)于認定馳名商標的具體法律規(guī)定原則性相對較強，操作性相對較弱，容易因此產(chǎn)生不同的認識；一些商標權(quán)利人也試圖通過訴訟將其不具備馳名商標條件的商標變?yōu)轳Y名商標，以此作為其不正當擴大品牌知名度，打擊排擠現(xiàn)實或潛在競爭對手的“捷徑”。 在馳名商標司法認定熱潮中，出現(xiàn)了商業(yè)運作傾向、地方保護傾向、虛假訴訟傾向等扭曲傾向。因此，司法實踐中，必須準確理解馳名商標的內(nèi)涵，嚴格把握馳名商標的認定標準，避免不當認定馳名商標，確保馳名商標司法認定的嚴肅性和權(quán)威性。
[Abstract]:Trademark is an important intellectual property, representing the quality of a service and product. The trademark approved and registered by the Trademark Office of the State Council of the people's Republic of China shall be a registered trademark of the people's Republic of China. Natural persons, legal persons or other organizations shall produce, manufacture and process it. If the selected or distributed goods need to be distinguished from others within the territory of China, they shall apply for trademark registration. In July 2001, the Supreme people's Court issued an explanation on the legal issues applicable to the trial of civil disputes involving computer network domain names. For the first time clearly stipulated that the people's court tries the domain name dispute case, may according to the party's request as well as the specific situation of the case, carries on the confirmation to the involved registered trademark to be well-known. The people's court has the power of judicial recognition of well-known trademark, and the pattern of well-known trademark recognition has entered the two-track system of administrative recognition and judicial recognition from the mode of administrative recognition monorail system. With the increasing number of well-known trademarks recognized by the people's courts according to law, judicial recognition of well-known trademarks has become a hot issue in intellectual property trials in our country. The judicial cognizance of well-known trademark is gradually recognized by the public. Today, when the judicial cognizance of well-known trademark is gradually accepted by the public, it is undeniable that the trial practice of the people's court on the recognition of well-known trademark is still in its infancy. On the whole, the trial experience is relatively lacking; The specific legal provisions on the recognition of well-known trademarks are relatively strong in principle and relatively weak in maneuverability, so it is easy to produce different understandings; Some trademark owners also try to change the trademark which does not have the condition of well-known trademark into a well-known trademark through litigation, as its improper expansion of brand awareness. A "shortcut" against crowding out realistic or potential competitors. In the upsurge of judicial cognizance of well-known trademark, there are distorted tendencies such as commercial operation tendency, local protection tendency, false litigation tendency and so on. Therefore, in judicial practice, the connotation of well-known trademark must be accurately understood. Strictly grasp the standard of well-known trademark, avoid improper recognition of well-known trademark, ensure the seriousness and authority of judicial recognition of well-known trademark.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：D923.43

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